How TodayIsTheDay writes email.
261 emails classified across 20 months, all sent through Klaviyo. Tracked since Oct 2024. Every hook, framework, offer type and CTA — on the record.
TodayIsTheDay is one of 973 brands tracked in the BadRep vault, classified under Productivity & Focus. We've indexed 261 emails from TodayIsTheDay since October 2024, sent at a cadence of roughly 13.1/month through Klaviyo. Their program leans on Promotional sends with Bold Claim hooks; below is everything BadRep has noticed about how they actually write to their list.
- Sends 2.4× more often than the median brand BadRep tracks (13.1 vs 5.5 emails/month).
- Personalizes 2.5× more than the median brand (33% vs 13% — merge tags, dynamic blocks, you-the-subscriber language).
- Animated GIFs in 5% of emails — most brands BadRep tracks send zero (catalog median: 0%).
- Promotional is the dominant program — 43% of all sends (111 of 261 emails).
- Hook of choice: "Bold Claim" — opens 45% of sends.
- Subject lines average 31 characters, in the sweet spot for mobile preview (~30–50 chars).
- Promotionally heavy: 60% of emails carry an offer, with "% Off" the most common format.
- Latest send tracked: 2 days ago — TodayIsTheDay is currently active.
How TodayIsTheDay stacks up in Productivity & Focus.
Against the Productivity & Focus field, TodayIsTheDay runs a more broadcast style than peers (33% personalized vs 52%), and writes longer-form emails than most peers (179 words vs 138).
| Metric | TodayIsTheDay | Productivity & Focus median | Read |
|---|---|---|---|
| Emoji in subject | 5% | 17% | 29% of niche |
| Personalization | 33% | 52% | 63% of niche |
| Median subject length | 30 chars | 37 chars | 19% shorter |
| Median body length | 179 words | 138 words | 30% longer |
Benchmarks computed from 1,002 emails across 62 Productivity & Focus brands in the BadRep vault.
What TodayIsTheDay does on repeat.
Most-used email types
- 01Promotional43%
- 02Educational / Tips20%
- 03Win-back15%
- 04Newsletter7%
- 05Re-engagement6%
Most-used hook types
- 01Bold Claim45%
- 02Problem20%
- 03Question14%
- 04Story7%
- 05Direct Offer5%
The last 6 months of TodayIsTheDay.
Latest send tracked: 2 days ago. Peak month was Nov 25 with 46 emails.
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TodayIsTheDay email FAQ.
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