How TodayIsTheDay writes email.
171 emails classified across 17 months, all sent through Klaviyo. Tracked since Oct 2024. Every hook, framework, offer type and CTA — on the record.
TodayIsTheDay is one of 339 brands tracked in the BadRep vault, classified under Habit Change & Self-Improvement + Mental Health & Wellbeing. We've indexed 171 emails from TodayIsTheDay since October 2024, sent at a cadence of roughly 10.1/month through Klaviyo. Their program leans on Promotional sends with Bold Claim hooks; below is everything BadRep has noticed about how they actually write to their list.
● WHAT WE NOTICED
- Sends 2.0× more often than the median brand BadRep tracks (10.1 vs 5 emails/month).
- Personalizes 4.8× more than the median brand (48% vs 10% — merge tags, dynamic blocks, you-the-subscriber language).
- Animated GIFs in 6% of emails — most brands BadRep tracks send zero (catalog median: 0%).
- Promotional is the dominant program — 38% of all sends (65 of 171 emails).
- Hook of choice: "Bold Claim" — opens 50% of sends.
- Subject lines average 30 characters, in the sweet spot for mobile preview (~30–50 chars).
- Promotionally heavy: 63% of emails carry an offer, with "% Off" the most common format.
- Latest send tracked: yesterday — TodayIsTheDay is currently active.
● THE PATTERNS
What TodayIsTheDay does on repeat.
10.1
emails/mo
17 active months
48%
personalized
merge tags + dynamic content
7%
with emoji 📨
avg subject: 30 chars
6%
with animated GIFs
motion in the inbox
Most-used email types
- 01Promotional38%
- 02Educational / Tips21%
- 03Win-back19%
- 04Re-engagement9%
- 05Upsell / Cross-sell2%
Most-used hook types
- 01Bold Claim50%
- 02Problem25%
- 03Question8%
- 04Direct Offer5%
- 05Story5%
● SEND CADENCE
The last 6 months of TodayIsTheDay.
Latest send tracked: yesterday. Peak month was Nov 25 with 46 emails.
● THE REST OF THE STASH
170 more emails inside. All searchable.
A peek at the back catalog. Subscribers see them in full — every screenshot, raw HTML, full classification.
● COMMONLY ASKED
TodayIsTheDay email FAQ.
What email platform (ESP) does TodayIsTheDay use?
TodayIsTheDay sends through Klaviyo, based on 171 emails analyzed by BadRep. ESP signals come from sending infrastructure (return path, DKIM, List-Unsubscribe headers) — not self-reported.
How often does TodayIsTheDay send marketing emails?
TodayIsTheDay sends roughly 10.1 marketing emails per month, averaged across 17 months of tracked activity. Peak send month was November 2025 with 46 emails.
What types of emails does TodayIsTheDay send?
TodayIsTheDay's most-used email programs are Promotional (38%), Educational / Tips (21%), Win-back (19%). The full classification covers 5 distinct email types across BadRep's taxonomy.
What hook types does TodayIsTheDay use to open emails?
Top three hook types in TodayIsTheDay's subject-line + opener combinations: Bold Claim (50%), Problem (25%), Question (8%). BadRep classifies every email's opening hook to make stylistic patterns searchable.
How long are TodayIsTheDay's subject lines?
Average subject-line length for TodayIsTheDay is 30 characters across 171 emails. 7% include at least one emoji.
Does TodayIsTheDay personalize its marketing emails?
48% of TodayIsTheDay's emails show personalization signals — merge tags, dynamic content blocks, or first-person framing tied to subscriber attributes.
What offers does TodayIsTheDay run in email?
63% of TodayIsTheDay's tracked emails carry a promotional offer. The most-used offer format is "% Off".
What category is TodayIsTheDay in?
BadRep classifies TodayIsTheDay under Habit Change & Self-Improvement and Mental Health & Wellbeing and Productivity & Focus. Niche tagging reflects the audience signal in the emails themselves, not the brand's own positioning copy.
Where do these TodayIsTheDay email examples come from?
Every email in this analysis was received, classified, and indexed by BadRep — a searchable email-intelligence vault. Subscribers can view full screenshots, raw HTML, and 20+ filter dimensions per email.
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