How Todoist writes email.
45 emails classified across 3 months, all sent through SendGrid. Tracked since Feb 2026. Every hook, framework, offer type and CTA — on the record.
Todoist is one of 339 brands tracked in the BadRep vault, classified under Productivity & Focus. We've indexed 45 emails from Todoist since February 2026, sent at a cadence of roughly 15/month through SendGrid. Their program leans on Transactional sends with Problem hooks; below is everything BadRep has noticed about how they actually write to their list.
- Sends 3.0× more often than the median brand BadRep tracks (15 vs 5 emails/month).
- Transactional is the dominant program — 67% of all sends (30 of 45 emails).
- Hook of choice: "Problem" — opens 73% of sends.
- Subject lines average 45 characters, in the sweet spot for mobile preview (~30–50 chars).
- Leans on emoji in subject lines — 18% include one, vs catalog median of 7%.
What Todoist does on repeat.
Most-used email types
- 01Transactional67%
- 02Onboarding18%
- 03Product Launch4%
- 04Win-back4%
- 05Re-engagement4%
Most-used hook types
- 01Problem73%
- 02Question7%
- 03Direct Offer4%
- 04Bold Claim4%
- 05Stat4%
The last 6 months of Todoist.
Latest send tracked: 24 days ago. Peak month was Mar 26 with 30 emails.
44 more emails inside. All searchable.
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Todoist email FAQ.
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