BADREP / TODOIST EMAILS

How Todoist writes email.

48 emails classified across 5 months, all sent through SendGrid. Tracked since Feb 2026. Every hook, framework, offer type and CTA — on the record.

Productivity & Focus

Todoist is one of 549 brands tracked in the BadRep vault, classified under Productivity & Focus. We've indexed 48 emails from Todoist since February 2026, sent at a cadence of roughly 9.6/month through SendGrid. Their program leans on Transactional sends with Problem hooks; below is everything BadRep has noticed about how they actually write to their list.

● WHAT WE NOTICED
  • Sends ~2.0× more often than the median brand BadRep tracks (9.6 vs 4.9 emails/month).
  • Transactional is the dominant program — 63% of all sends (30 of 48 emails).
  • Hook of choice: "Problem" — opens 71% of sends.
  • Subject lines average 44 characters, in the sweet spot for mobile preview (~30–50 chars).
  • Latest send tracked: 7 days ago — Todoist is currently active.
● LATEST EMAIL ON RECORD

Their freshest send — every angle dissected.

Todoist email: useremail, your due dates are lying to youOpen in the Vault →
June 28, 2026Newsletter

useremail, your due dates are lying to you

HookQuestion
FrameworkStory-led
Funnel stageRetention
AwarenessProduct-aware
Words824
CTAs3
Primary CTATry Deadlines on your next task
Psych triggers:
PersonalizationCuriosityAspirationLoss Aversion
Takeaway

Todoist's monthly newsletter highlighting the distinction between task dates and deadlines, Android UI refresh, and template functionality to reduce repetitive setup work.

● THE PATTERNS

What Todoist does on repeat.

9.6
emails/mo
5 active months
6%
personalized
merge tags + dynamic content
19%
with emoji 📨
avg subject: 44 chars
2%
with animated GIFs
motion in the inbox

Most-used email types

  1. 01Transactional63%
  2. 02Onboarding17%
  3. 03Win-back6%
  4. 04Newsletter4%
  5. 05Product Launch4%

Most-used hook types

  1. 01Problem71%
  2. 02Question8%
  3. 03Bold Claim6%
  4. 04Direct Offer4%
  5. 05Stat4%
● SEND CADENCE

The last 6 months of Todoist.

Latest send tracked: 7 days ago. Peak month was Mar 26 with 30 emails.

0
Jan 26
14
Feb 26
30
Mar 26
1
Apr 26
2
May 26
1
Jun 26
● THE REST OF THE STASH

47 more emails inside. All searchable.

A peek at the back catalog. Subscribers see them in full — every screenshot, raw HTML, full classification.

May 25·Win-back
📌 A gentle Todoist reminder
May 24·Newsletter
useremail, you don’t actually have to look at your projects
Apr 27·Product Launch
user, what if you never had to type a task again?
Mar 28·Product Launch
📎 useremail, here’s one less reason to go back and open that task
Mar 24·Win-back
Small steps back to Todoist ✨
Mar 24·Onboarding
useremail’s task(s) for Mar 24 2026 → 3 overdue
Mar 12·Onboarding
useremail’s task(s) for Mar 12 2026 → 3 overdue
Mar 9·Win-back
Your Todoist is ready when you are 💫
Mar 6·Onboarding
useremail’s task(s) for Mar 6 2026 → 3 overdue
Mar 4·Re-engagement
✨ Even the tiniest tasks count
Mar 3·Onboarding
useremail’s task(s) for Mar 3 2026 → 3 overdue
Mar 2·Onboarding
👋 useremail, let us walk you through Todoist
Unlock 35+ more Todoist emails →
● COMMONLY ASKED

Todoist email FAQ.

What email platform (ESP) does Todoist use?
Todoist sends through SendGrid, based on 48 emails analyzed by BadRep. ESP signals come from sending infrastructure (return path, DKIM, List-Unsubscribe headers) — not self-reported.
How often does Todoist send marketing emails?
Todoist sends roughly 9.6 marketing emails per month, averaged across 5 months of tracked activity. Peak send month was March 2026 with 30 emails.
What types of emails does Todoist send?
Todoist's most-used email programs are Transactional (63%), Onboarding (17%), Win-back (6%). The full classification covers 5 distinct email types across BadRep's taxonomy.
What hook types does Todoist use to open emails?
Top three hook types in Todoist's subject-line + opener combinations: Problem (71%), Question (8%), Bold Claim (6%). BadRep classifies every email's opening hook to make stylistic patterns searchable.
How long are Todoist's subject lines?
Average subject-line length for Todoist is 44 characters across 48 emails. 19% include at least one emoji.
Does Todoist personalize its marketing emails?
6% of Todoist's emails show personalization signals — merge tags, dynamic content blocks, or first-person framing tied to subscriber attributes.
What category is Todoist in?
BadRep classifies Todoist under Productivity & Focus. Niche tagging reflects the audience signal in the emails themselves, not the brand's own positioning copy.
Where do these Todoist email examples come from?
Every email in this analysis was received, classified, and indexed by BadRep — a searchable email-intelligence vault. Subscribers can view full screenshots, raw HTML, and 20+ filter dimensions per email.
● ADJACENT TARGETS

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