How Todoist writes email.
49 emails classified across 6 months, all sent through SendGrid. Tracked since Feb 2026. Every hook, framework, offer type and CTA — on the record.
Todoist is one of 973 brands tracked in the BadRep vault, classified under Productivity & Focus. We've indexed 49 emails from Todoist since February 2026, sent at a cadence of roughly 8.2/month through SendGrid. Their program leans on Transactional sends with Problem hooks; below is everything BadRep has noticed about how they actually write to their list.
- Steady cadence at 8.2 emails/month over 6 tracked months.
- Transactional is the dominant program — 61% of all sends (30 of 49 emails).
- Hook of choice: "Problem" — opens 69% of sends.
- Subject lines average 44 characters, in the sweet spot for mobile preview (~30–50 chars).
- Leans on emoji in subject lines — 18% include one, vs catalog median of 8%.
How Todoist stacks up in Productivity & Focus.
Against the Productivity & Focus field, Todoist runs a more broadcast style than peers (6% personalized vs 52%), and writes longer-form emails than most peers (411 words vs 138).
| Metric | Todoist | Productivity & Focus median | Read |
|---|---|---|---|
| Emoji in subject | 18% | 17% | ≈ niche |
| Personalization | 6% | 52% | 12% of niche |
| Median subject length | 47 chars | 37 chars | 27% longer |
| Median body length | 411 words | 138 words | 198% longer |
Benchmarks computed from 1,002 emails across 62 Productivity & Focus brands in the BadRep vault.
What Todoist does on repeat.
Most-used email types
- 01Transactional61%
- 02Onboarding16%
- 03Product Launch6%
- 04Win-back6%
- 05Newsletter4%
Most-used hook types
- 01Problem69%
- 02Question10%
- 03Bold Claim6%
- 04Direct Offer4%
- 05Stat4%
The last 6 months of Todoist.
Latest send tracked: 30 days ago. Peak month was Mar 26 with 30 emails.
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Todoist email FAQ.
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