How ModCloth writes email.
19 emails classified across 1 months, all sent through Omnisend. Tracked since Aug 2026. Every hook, framework, offer type and CTA — on the record.
ModCloth is one of 973 brands tracked in the BadRep vault, classified under E-commerce & DTC. We've indexed 19 emails from ModCloth since August 2026, sent at a cadence of roughly 19/month through Omnisend. Their program leans on Promotional sends with Bold Claim hooks; below is everything BadRep has noticed about how they actually write to their list.
- Sends 3.5× more often than the median brand BadRep tracks (19 vs 5.5 emails/month).
- Promotional is the dominant program — 58% of all sends (11 of 19 emails).
- Hook of choice: "Bold Claim" — opens 47% of sends.
- Subject lines average 32 characters, in the sweet spot for mobile preview (~30–50 chars).
- Leans on emoji in subject lines — 42% include one, vs catalog median of 8%.
- Promotionally heavy: 68% of emails carry an offer, with "% Off" the most common format.
- Latest send tracked: 2 days ago — ModCloth is currently active.
How ModCloth stacks up in E-commerce & DTC.
Against the E-commerce & DTC field, ModCloth leans far harder on emoji subject lines than peers (42% vs a 26% norm), and writes far shorter emails than the norm (43 words vs 246).
| Metric | ModCloth | E-commerce & DTC median | Read |
|---|---|---|---|
| Emoji in subject | 42% | 26% | 1.6× niche |
| Personalization | 11% | 9% | 1.2× niche |
| Median subject length | 32 chars | 32 chars | ≈ niche |
| Median body length | 43 words | 246 words | 83% shorter |
Benchmarks computed from 2,794 emails across 270 E-commerce & DTC brands in the BadRep vault.
What ModCloth does on repeat.
Most-used email types
- 01Promotional58%
- 02Seasonal / Holiday32%
- 03Welcome11%
Most-used hook types
- 01Bold Claim47%
- 02Direct Offer32%
- 03Curiosity11%
- 04Pattern Interrupt11%
The last 6 months of ModCloth.
Latest send tracked: 2 days ago. Peak month was Aug 26 with 19 emails.
18 more emails inside. All searchable.
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ModCloth email FAQ.
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