BADREP / MUBI EMAILS

How MUBI writes email.

4 emails classified across 2 months, all sent through Self-hosted. Tracked since Jul 2026. Every hook, framework, offer type and CTA — on the record.

Gaming & Entertainment

MUBI is one of 973 brands tracked in the BadRep vault, classified under Gaming & Entertainment. We've indexed 4 emails from MUBI since July 2026, sent at a cadence of roughly 2/month through Self-hosted. Their program leans on Promotional sends with Direct Offer hooks; below is everything BadRep has noticed about how they actually write to their list.

● WHAT WE NOTICED
  • Lower-cadence sender — 2 emails/month vs the catalog median of 5.5.
  • Animated GIFs in 25% of emails — most brands BadRep tracks send zero (catalog median: 0%).
  • Promotional is the dominant program — 75% of all sends (3 of 4 emails).
  • Hook of choice: "Direct Offer" — opens 75% of sends.
  • Subject lines average 31 characters, in the sweet spot for mobile preview (~30–50 chars).
  • Promotionally heavy: 75% of emails carry an offer, with "% Off" the most common format.
● VS THE GAMING & ENTERTAINMENT BENCHMARK

How MUBI stacks up in Gaming & Entertainment.

Against the Gaming & Entertainment field, MUBI keeps subject lines plainer than the field (0% carry an emoji vs 82%), and writes longer-form emails than most peers (289 words vs 183).

MetricMUBIGaming & Entertainment medianRead
Emoji in subject0%82%0% of niche
Personalization0%4%0% of niche
Median subject length33 chars35 chars≈ niche
Median body length289 words183 words58% longer

Benchmarks computed from 236 emails across 19 Gaming & Entertainment brands in the BadRep vault.

● LATEST EMAIL ON RECORD

Their freshest send — every angle dissected.

MUBI email: Stream our most loved movies. Just €7,19 a month.Open in the Vault →
August 10, 2026Promotional

Stream our most loved movies. Just €7,19 a month.

HookBold Claim
FrameworkFAB
Funnel stageBOFU
AwarenessProduct-aware
Offer% Off
Words316
CTAs5
Primary CTAMUBI TOP 1000.
Psych triggers:
UrgencyScarcityLoss Aversion
Takeaway

MUBI promotes a 40% first-year discount on streaming access to curated cinema, positioning it as a limited-time offer expiring in 48 hours.

● THE PATTERNS

What MUBI does on repeat.

2
emails/mo
2 active months
0%
personalized
merge tags + dynamic content
0%
with emoji 📨
avg subject: 31 chars
25%
with animated GIFs
motion in the inbox

Most-used email types

  1. 01Promotional75%
  2. 02Welcome25%

Most-used hook types

  1. 01Direct Offer75%
  2. 02Bold Claim25%
● SEND CADENCE

The last 6 months of MUBI.

Latest send tracked: 9 days ago. Peak month was Jul 26 with 2 emails.

0
Mar 26
0
Apr 26
0
May 26
0
Jun 26
2
Jul 26
2
Aug 26
● THE REST OF THE STASH

3 more emails inside. All searchable.

A peek at the back catalog. Subscribers see them in full — every screenshot, raw HTML, full classification.

Aug 5·Promotional
Stream acclaimed MUBI Releases.
Jul 31·Promotional
Try MUBI.
Jul 30·Welcome
Welcome. Please confirm your email.
● COMMONLY ASKED

MUBI email FAQ.

What email platform (ESP) does MUBI use?
MUBI sends through Self-hosted, based on 4 emails analyzed by BadRep. ESP signals come from sending infrastructure (return path, DKIM, List-Unsubscribe headers) — not self-reported.
How often does MUBI send marketing emails?
MUBI sends roughly 2 marketing emails per month, averaged across 2 months of tracked activity. Peak send month was July 2026 with 2 emails.
What types of emails does MUBI send?
MUBI's most-used email programs are Promotional (75%), Welcome (25%). The full classification covers 2 distinct email types across BadRep's taxonomy.
What hook types does MUBI use to open emails?
Top three hook types in MUBI's subject-line + opener combinations: Direct Offer (75%), Bold Claim (25%). BadRep classifies every email's opening hook to make stylistic patterns searchable.
How long are MUBI's subject lines?
Average subject-line length for MUBI is 31 characters across 4 emails. Plain-text subject lines throughout — no emoji.
What offers does MUBI run in email?
75% of MUBI's tracked emails carry a promotional offer. The most-used offer format is "% Off".
What category is MUBI in?
BadRep classifies MUBI under Gaming & Entertainment. Niche tagging reflects the audience signal in the emails themselves, not the brand's own positioning copy.
Where do these MUBI email examples come from?
Every email in this analysis was received, classified, and indexed by BadRep — a searchable email-intelligence vault. Subscribers can view full screenshots, raw HTML, and 20+ filter dimensions per email.
● ADJACENT TARGETS

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