Gaming & Entertainment is one of the most-tracked niches in the BadRep vault — 16 brands sending 234 emails at an average of 1.8/month per brand. The dominant ESP in this niche is SendGrid. Gaming & Entertainment marketers lean on Newsletter sends with Question hooks — below is the full breakdown of how this corner of the inbox actually writes.
● THE NICHE PATTERNS
What Gaming & Entertainment brands do on repeat.
1.8
emails/mo per brand
Across 16 brands
4%
personalized
merge tags + dynamic blocks
82%
with emoji 📨
in the subject line
11%
with animated GIFs
motion in the inbox
Most-used email types
- 01Newsletter46%
- 02Promotional34%
- 03Welcome5%
- 04Product Launch5%
- 05Free Trial2%
Most-used hook types
- 01Question71%
- 02Direct Offer15%
- 03Bold Claim9%
- 04Curiosity5%
- 05Pattern Interrupt0%
● GAMING & ENTERTAINMENT EMAIL BENCHMARKS
Email marketing benchmarks for Gaming & Entertainment.
Median and average figures across 236 emails from 19 Gaming & Entertainment brands tracked in the BadRep vault — a reference point for how gaming & entertainment brands actually write, format, and structure their marketing emails.
| Metric | Gaming & Entertainment benchmark |
|---|---|
| Median subject length | 35 chars |
| Median body length | 183 words |
| CTAs per email (avg) | 2 |
| Emoji in subject line | 82% |
| Personalized emails | 4% |
● THE BRANDS
16 brands writing Gaming & Entertainment emails.
QuizGriz
162 emails →
Milwaukee Bucks
20 emails →
Curiosity Stream
14 emails →
Vivid Seats
9 emails →
Atari
6 emails →
MUBI
4 emails →
My Drama
4 emails →
teenage engineering
3 emails →
PBS
3 emails →
Moog Music
2 emails →
GalaxyCon Richmond
2 emails →
FashionVerse Team
1 emails →
Polygon
1 emails →
DramaShorts
1 emails →
247Sports
1 emails →
Cards Against Humanity
1 emails →
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