BADREP / STAY VIRAL EMAILS

How Stay Viral writes email.

18 emails classified across 3 months, all sent through Mailgun. Tracked since May 2026. Every hook, framework, offer type and CTA — on the record.

E-commerce & DTC

Stay Viral is one of 973 brands tracked in the BadRep vault, classified under E-commerce & DTC. We've indexed 18 emails from Stay Viral since May 2026, sent at a cadence of roughly 6/month through Mailgun. Their program leans on Event / Webinar sends with Bold Claim hooks; below is everything BadRep has noticed about how they actually write to their list.

● WHAT WE NOTICED
  • Steady cadence at 6 emails/month over 3 tracked months.
  • Event / Webinar is the dominant program — 39% of all sends (7 of 18 emails).
  • Hook of choice: "Bold Claim" — opens 56% of sends.
  • Subject lines average 44 characters, in the sweet spot for mobile preview (~30–50 chars).
  • Promotionally heavy: 61% of emails carry an offer, with "Free Trial" the most common format.
● VS THE E-COMMERCE & DTC BENCHMARK

How Stay Viral stacks up in E-commerce & DTC.

Against the E-commerce & DTC field, Stay Viral keeps subject lines plainer than the field (0% carry an emoji vs 26%), and writes longer-form emails than most peers (644 words vs 246).

MetricStay ViralE-commerce & DTC medianRead
Emoji in subject0%26%0% of niche
Personalization0%9%0% of niche
Median subject length43 chars32 chars34% longer
Median body length644 words246 words162% longer

Benchmarks computed from 2,794 emails across 270 E-commerce & DTC brands in the BadRep vault.

● LATEST EMAIL ON RECORD

Their freshest send — every angle dissected.

Stay Viral email: Your TikTok Shop Q4 game plan (free Sunday)Open in the Vault →
July 17, 2026Event / Webinar

Your TikTok Shop Q4 game plan (free Sunday)

HookBold Claim
FrameworkPASTOR
Funnel stageTOFU
AwarenessProblem-aware
Words533
CTAs2
Primary CTAView in Web Browser
Psych triggers:
UrgencyFOMOAspiration
Takeaway

Free live training on Q4 TikTok Shop strategy positioning creators to capitalize on peak shopping season before window closes.

● THE PATTERNS

What Stay Viral does on repeat.

6
emails/mo
3 active months
0%
personalized
merge tags + dynamic content
0%
with emoji 📨
avg subject: 44 chars
0%
with animated GIFs
motion in the inbox

Most-used email types

  1. 01Event / Webinar39%
  2. 02Promotional39%
  3. 03Educational / Tips11%
  4. 04Welcome6%
  5. 05Product Launch6%

Most-used hook types

  1. 01Bold Claim56%
  2. 02Problem11%
  3. 03Direct Offer11%
  4. 04Stat6%
  5. 05Curiosity6%
● SEND CADENCE

The last 6 months of Stay Viral.

Latest send tracked: 32 days ago. Peak month was May 26 with 11 emails.

0
Feb 26
0
Mar 26
0
Apr 26
11
May 26
4
Jun 26
3
Jul 26
● THE REST OF THE STASH

17 more emails inside. All searchable.

A peek at the back catalog. Subscribers see them in full — every screenshot, raw HTML, full classification.

Jul 12·Event / Webinar
2026 is half over, and you're still "thinking about tiktok shop"
Jul 3·Event / Webinar
I'm handing you the whole playbook Sunday (free)
Jun 14·Event / Webinar
Tonight. TikTok Shop A-Z. Don't make me chase you.
Jun 12·Event / Webinar
this is your sign (and also your last one)
Jun 12·Event / Webinar
Be honest, your Sunday was already a write-off
Jun 10·Event / Webinar
How Christy hit $39K/mo on TikTok Shop (free training Sunday)
May 20·Educational / Tips
FULL TUTORIAL - How to Make Money w/ TikTok Affiliate
May 19·Promotional
Turn TikTok into a Money Machine
May 18·Promotional
$0 to $18k in His First Month?
May 17·Promotional
Have I Been Keeping Something from You?
May 16·Promotional
Affiliate Marketing Is Dead. Here's What Works
May 15·Product Launch
Your 3-Step TikTok Shop Game Plan
Unlock 5+ more Stay Viral emails →
● COMMONLY ASKED

Stay Viral email FAQ.

What email platform (ESP) does Stay Viral use?
Stay Viral sends through Mailgun, based on 18 emails analyzed by BadRep. ESP signals come from sending infrastructure (return path, DKIM, List-Unsubscribe headers) — not self-reported.
How often does Stay Viral send marketing emails?
Stay Viral sends roughly 6 marketing emails per month, averaged across 3 months of tracked activity. Peak send month was May 2026 with 11 emails.
What types of emails does Stay Viral send?
Stay Viral's most-used email programs are Event / Webinar (39%), Promotional (39%), Educational / Tips (11%). The full classification covers 5 distinct email types across BadRep's taxonomy.
What hook types does Stay Viral use to open emails?
Top three hook types in Stay Viral's subject-line + opener combinations: Bold Claim (56%), Problem (11%), Direct Offer (11%). BadRep classifies every email's opening hook to make stylistic patterns searchable.
How long are Stay Viral's subject lines?
Average subject-line length for Stay Viral is 44 characters across 18 emails. Plain-text subject lines throughout — no emoji.
What offers does Stay Viral run in email?
61% of Stay Viral's tracked emails carry a promotional offer. The most-used offer format is "Free Trial".
What category is Stay Viral in?
BadRep classifies Stay Viral under E-commerce & DTC. Niche tagging reflects the audience signal in the emails themselves, not the brand's own positioning copy.
Where do these Stay Viral email examples come from?
Every email in this analysis was received, classified, and indexed by BadRep — a searchable email-intelligence vault. Subscribers can view full screenshots, raw HTML, and 20+ filter dimensions per email.
● ADJACENT TARGETS

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