BADREP / GUIDES / ESP INTEL

Kit (ConvertKit) Email Examples — which brands actually use Kit (ConvertKit)

Every Kit (ConvertKit)-sent campaign we track. Subject lines, hooks, offer patterns — on the record.

Kit (formerly ConvertKit, rebranded 2024) is the default ESP for creators, newsletter operators, and solo info-products. The platform is built around audience-first thinking — tags, segments, sequences — rather than e-commerce or behavioral models. The BadRep vault has hundreds of Kit-sent newsletters and creator-economy lifecycle emails.

200 emails analyzed25 brandsLatest: 2026-06-11
● THE PATTERNS

What brands actually do.

200
emails analyzed
from 25 brands
57%
personalized
merge tags + dynamic content
52%
emoji subjects 📨
avg subject: 51 chars
0%
with GIFs
motion in the inbox

Most-used hook types

  1. 01Bold Claim38%
  2. 02Story27%
  3. 03Problem11%
  4. 04Question9%
  5. 05Direct Offer7%

Most-used copy frameworks

  1. 01Story-led54%
  2. 02PAS20%
  3. 03Other12%
  4. 04Feature-led4%
  5. 05List/Tips3%
● FEATURED EXAMPLE

A real email from James Clear.

James Clear email: 3-2-1: On improving the world, feeling wealthy, and managing your three selvesOpen in the Vault →
June 11, 2026Newsletter

3-2-1: On improving the world, feeling wealthy, and managing your three selves

3 ideas, 2 quotes, and 1 question to consider this week

HookQuote
FrameworkList/Tips
FunnelRetention
AwarenessMost-aware
ESPKit (ConvertKit)
Takeaway

Weekly curated newsletter from James Clear featuring 3 original ideas, 2 quotes from other authors, and 1 reflective question on personal development, mindset, and financial wisdom.

● BEST PRACTICES

3 rules for email emails that convert.

What actually works — pulled from analyzing real send data, not from generic copywriting blog posts.

01

Best for creators and newsletters

Kit's sweet spot is creators, info-products, course sellers, and newsletter operators. The tagging model fits creator workflows natively. Behavioral or e-commerce-shaped programs fit worse.

02

Sweet spot: $0–$5M creator revenue

Free tier through ~$200/mo covers most creators up to several thousand subscribers. Above ~$5M creator revenue, teams sometimes graduate to Beehiiv (newsletter-specific) or Customer.io (more behavioral).

03

Generous free tier

Kit's free tier (up to 10,000 subscribers in early 2026) is the most generous in the category. For creators starting out, this means no infrastructure cost until you're meaningful-scale.

● 12 RECENT SENDS

The latest emails from across the catalog.

Real sends, recent dates, real subject lines. Click any thumbnail to see the full email inside the vault.

Jun 11·Unbound and Unbothered
Before you decide you’re done with tech, read this
Jun 11·Corgi Companion
How I'm keeping Winston young 🐣
Jun 11·Pascio
Is this the start of something awesome?
Jun 11·Flow with Caitlin
YTT wasn't the hard part 😳
Jun 11·Mitesh Khatri Training LLP
🔴 Live NOW: The belief shift that unlocks everything — Join
Jun 11·Mark Manson
You gave away your attention
Jun 11·Mark Manson
You gave away your attention
Jun 11·Mitesh Khatri Training LLP
With just 2 weeks of practice, she won a Gold Medal 🏅✨
Jun 11·Mitesh Khatri Training LLP
After 30 days, her headaches reduced and she started sleeping peacefully ✍️💛
Jun 11·Mitesh Khatri Training LLP
Only 2 days left... are you in? ⏰
Jun 11·Mitesh Khatri Training LLP
Day 4: He appeared in 30 seconds — this is what Joe saw 😱
Jun 11·Mitesh Khatri Training LLP
🔴 Live NOW: How Platinum members grow 10x faster
Unlock 187+ more — $19/mo →
● TOP BRANDS IN THIS SAMPLE

Most-tracked brands.

Mitesh Khatri Training LLP
102 emails →
SelfMadeLadies
14 emails →
Mark Manson
12 emails →
Unbound and Unbothered
9 emails →
Eloise Gagnon
6 emails →
Eric Partaker
6 emails →
Sahil Bloom's Curiosity Chronicle
5 emails →
Dan Go
5 emails →
● SUBJECT LINE PATTERNS

Subject lines we noticed, verbatim.

Six standout subject lines from six different brands in this sample. Real subject lines — these landed in inboxes.

  • 013-2-1: On improving the world, feeling wealthy, and managing your three selves
  • 02Before you decide you’re done with tech, read this
  • 03How I'm keeping Winston young 🐣
  • 04Is this the start of something awesome?
  • 05YTT wasn't the hard part 😳
  • 06🔴 Live NOW: The belief shift that unlocks everything — Join
● COMMONLY ASKED

Questions marketers ask.

What makes a good email email?
A good email email is on-brand, fast to comprehend, and points to a single next action. The collection above shows what brands across our index actually send. BadRep classifies each one across 20+ dimensions so you can filter by hook type, copy framework, ESP, funnel stage, awareness level, and offer type.
What hook types do brands use for email emails?
The dominant hook types across this sample: Bold Claim (38%), Story (27%), Problem (11%), Question (9%), Direct Offer (7%). These are surfaced live from real sends — not from copywriting blog posts.
Which ESPs do brands use to send email emails?
Top ESPs in this sample: Kit (ConvertKit) (100%). ESP detection comes from infrastructure signals (return path, DKIM, List-Unsubscribe), not self-reporting.
What's the average subject line length for email emails?
Across this sample, 51 characters. 52% include at least one emoji. 57% show personalization signals (merge tags, dynamic content, or first-person framing).
Where can I see more email email examples?
BadRep indexes every email from every brand we track and classifies it across 20+ dimensions. The collection on this page is the public-facing slice; subscribers see the full vault with filterable search, raw HTML, and brand-level aggregations. $19/month, cancel anytime.

25+ brands. 200+ email emails.
Inside the vault.

Filter by hook, framework, ESP, funnel stage — search every send. $19/mo. Cancel anytime.

Get the Vault — $19/mo