BADREP / GUIDES / ESP INTEL

SendGrid Email Examples — which brands actually use SendGrid

Every SendGrid-sent campaign we track. Subject lines, hooks, offer patterns — on the record.

SendGrid (Twilio SendGrid since the 2018 acquisition) is the high-volume transactional + lifecycle ESP. Sits behind a meaningful share of all transactional email sent on the internet. The BadRep vault indexes SendGrid-sent campaigns across DTC and SaaS brands using it for marketing alongside transactional.

200 emails analyzed37 brandsLatest: 2026-06-11
● THE PATTERNS

What brands actually do.

200
emails analyzed
from 37 brands
43%
personalized
merge tags + dynamic content
35%
emoji subjects 📨
avg subject: 40 chars
11%
with GIFs
motion in the inbox

Most-used hook types

  1. 01Direct Offer27%
  2. 02Bold Claim26%
  3. 03Question24%
  4. 04Problem12%
  5. 05Story6%

Most-used copy frameworks

  1. 01Other28%
  2. 02Story-led21%
  3. 03PAS17%
  4. 04Feature-led15%
  5. 05FAB11%
● FEATURED EXAMPLE

A real email from Wag!.

Wag! email: Custom care for your favorite roommateOpen in the Vault →
June 11, 2026Promotional

Custom care for your favorite roommate

Help is ready to hang for as long as they need

HookPattern Interrupt
FrameworkStory-led
FunnelRetention
AwarenessProduct-aware
ESPSendGrid
Takeaway

Wag! promotes its pet care service by encouraging referrals with monetary rewards while appealing to pet owners with humorous, personality-driven copy about custom pet sitting and walking.

● BEST PRACTICES

2 rules for email emails that convert.

What actually works — pulled from analyzing real send data, not from generic copywriting blog posts.

01

Best for high-volume transactional + lifecycle

SendGrid handles billions of transactional emails per day for the largest tech companies. If your send volume is at internet-scale, SendGrid's infrastructure is built for it.

02

Marketing tier exists but is secondary

SendGrid's marketing campaigns tier exists and works, but most brands use a separate marketing tool (Klaviyo, Iterable, Customer.io) for campaigns and SendGrid for transactional. Hybrid stacks are common.

● 12 RECENT SENDS

The latest emails from across the catalog.

Real sends, recent dates, real subject lines. Click any thumbnail to see the full email inside the vault.

Jun 11·Waking Up
New Conversation: The Bittersweet Age, with Susan Cain
Jun 11·Ashley Kirkwood
The Make More Sales Show is LIVE — come in now
Jun 11·QuizGriz
🐻 Quiz of the Day - June 11, 2026
Jun 11·kinedu
You are 35 weeks into your pregnancy! 🤰🏽
Jun 11·Pausa
Write down your thoughts and achievements for Today | June 11, 2026
Jun 11·Cuptural Coffee
qué bien que estés aquí.
Jun 11·Wag!
⚡️20% Off! ⚡️
Jun 11·Quizlet
Still haven’t made a set? That’s okay
Jun 10·Oura
Wait until you feel how light this is
Jun 10·Mindvalley
Why high-achievers feel like failures (even when they're winning)
Jun 10·Ashley Kirkwood
The Make More Sales Show is LIVE — come in now
Jun 10·Ashley Kirkwood
The Make More Sales Show goes LIVE today (9:30am ET)
Unlock 187+ more — $19/mo →
● TOP BRANDS IN THIS SAMPLE

Most-tracked brands.

Ashley Kirkwood
36 emails →
QuizGriz
19 emails →
Pausa
17 emails →
Blinkist
13 emails →
Wag!
12 emails →
kinedu
7 emails →
Quizlet
6 emails →
Lonely Planet
6 emails →
● SUBJECT LINE PATTERNS

Subject lines we noticed, verbatim.

Six standout subject lines from six different brands in this sample. Real subject lines — these landed in inboxes.

  • 01Custom care for your favorite roommate
  • 02New Conversation: The Bittersweet Age, with Susan Cain
  • 03The Make More Sales Show is LIVE — come in now
  • 04🐻 Quiz of the Day - June 11, 2026
  • 05You are 35 weeks into your pregnancy! 🤰🏽
  • 06Write down your thoughts and achievements for Today | June 11, 2026
● COMMONLY ASKED

Questions marketers ask.

What makes a good email email?
A good email email is on-brand, fast to comprehend, and points to a single next action. The collection above shows what brands across our index actually send. BadRep classifies each one across 20+ dimensions so you can filter by hook type, copy framework, ESP, funnel stage, awareness level, and offer type.
What hook types do brands use for email emails?
The dominant hook types across this sample: Direct Offer (27%), Bold Claim (26%), Question (24%), Problem (12%), Story (6%). These are surfaced live from real sends — not from copywriting blog posts.
Which ESPs do brands use to send email emails?
Top ESPs in this sample: SendGrid (100%). ESP detection comes from infrastructure signals (return path, DKIM, List-Unsubscribe), not self-reporting.
What's the average subject line length for email emails?
Across this sample, 40 characters. 35% include at least one emoji. 43% show personalization signals (merge tags, dynamic content, or first-person framing).
Where can I see more email email examples?
BadRep indexes every email from every brand we track and classifies it across 20+ dimensions. The collection on this page is the public-facing slice; subscribers see the full vault with filterable search, raw HTML, and brand-level aggregations. $19/month, cancel anytime.

37+ brands. 200+ email emails.
Inside the vault.

Filter by hook, framework, ESP, funnel stage — search every send. $19/mo. Cancel anytime.

Get the Vault — $19/mo