SendGrid Email Examples — which brands actually use SendGrid

By Xenia from BadRep·Updated August 17, 2026

Every SendGrid-sent campaign we track. Subject lines, hooks, offer patterns — on the record.

SendGrid (Twilio SendGrid since the 2018 acquisition) is the high-volume transactional + lifecycle ESP. Sits behind a meaningful share of all transactional email sent on the internet. The BadRep vault indexes SendGrid-sent campaigns across DTC and SaaS brands using it for marketing alongside transactional.

● BEST PRACTICES

2 rules for email emails that convert.

What actually works — pulled from analyzing real send data, not from generic copywriting blog posts.

Best for high-volume transactional + lifecycle

SendGrid handles billions of transactional emails per day for the largest tech companies. If your send volume is at internet-scale, SendGrid's infrastructure is built for it.

Marketing tier exists but is secondary

SendGrid's marketing campaigns tier exists and works, but most brands use a separate marketing tool (Klaviyo, Iterable, Customer.io) for campaigns and SendGrid for transactional. Hybrid stacks are common.

● COMMONLY ASKED

Questions marketers ask.

What makes a good email email?

A good email email is on-brand, fast to comprehend, and points to a single next action. The collection above shows what brands across our index actually send. BadRep classifies each one across 20+ dimensions so you can filter by hook type, copy framework, ESP, funnel stage, awareness level, and offer type.

Where can I see more email email examples?

BadRep indexes every email from every brand we track and classifies it across 20+ dimensions. The collection on this page is the public-facing slice; subscribers see the full vault with filterable search, raw HTML, and brand-level aggregations. $19/month, cancel anytime.

100+ brands. 1,000+ classified emails.
Inside the vault.

Filter by hook, framework, ESP, funnel stage — search every send. $19/mo. Cancel anytime.

Browse the vault — free

Get full access — $19/mo →