How Hers writes email.
23 emails classified across 2 months, all sent through SendGrid. Tracked since Jul 2026. Every hook, framework, offer type and CTA — on the record.
Hers is one of 946 brands tracked in the BadRep vault, classified under Finance & Money + Health & Fitness. We've indexed 23 emails from Hers since July 2026, sent at a cadence of roughly 11.5/month through SendGrid. Their program leans on Onboarding sends with Direct Offer hooks; below is everything BadRep has noticed about how they actually write to their list.
- Sends 2.3× more often than the median brand BadRep tracks (11.5 vs 5 emails/month).
- Onboarding is the dominant program — 30% of all sends (7 of 23 emails).
- Hook of choice: "Direct Offer" — opens 35% of sends.
- Subject lines average 34 characters, in the sweet spot for mobile preview (~30–50 chars).
- Latest send tracked: 6 days ago — Hers is currently active.
How Hers stacks up in Health & Fitness.
Against the Health & Fitness field, Hers keeps subject lines plainer than the field (0% carry an emoji vs 25%), and runs a more broadcast style than peers (4% personalized vs 25%).
| Metric | Hers | Health & Fitness median | Read |
|---|---|---|---|
| Emoji in subject | 0% | 25% | 0% of niche |
| Personalization | 4% | 25% | 16% of niche |
| Median subject length | 37 chars | 37 chars | ≈ niche |
| Median body length | 261 words | 324 words | 19% shorter |
Benchmarks computed from 4,444 emails across 201 Health & Fitness brands in the BadRep vault.
What Hers does on repeat.
Most-used email types
- 01Onboarding30%
- 02Free Trial26%
- 03Educational / Tips9%
- 04Upsell / Cross-sell9%
- 05Enrollment / Deadline9%
Most-used hook types
- 01Direct Offer35%
- 02Bold Claim30%
- 03Question13%
- 04Story13%
- 05Pattern Interrupt4%
The last 6 months of Hers.
Latest send tracked: 6 days ago. Peak month was Jul 26 with 22 emails.
22 more emails inside. All searchable.
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Hers email FAQ.
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