BADREP / 3SIXTEEN EMAILS

How 3sixteen writes email.

6 emails classified across 1 months, all sent through Klaviyo. Tracked since Aug 2026. Every hook, framework, offer type and CTA — on the record.

E-commerce & DTC

3sixteen is one of 970 brands tracked in the BadRep vault, classified under E-commerce & DTC. We've indexed 6 emails from 3sixteen since August 2026, sent at a cadence of roughly 6/month through Klaviyo. Their program leans on Product Launch sends with Direct Offer hooks; below is everything BadRep has noticed about how they actually write to their list.

● WHAT WE NOTICED
  • Steady cadence at 6 emails/month over 1 tracked months.
  • Product Launch is the dominant program — 67% of all sends (4 of 6 emails).
  • Hook of choice: "Direct Offer" — opens 50% of sends.
  • Subject lines average 18 characters, tight — most readers see the whole thing in any inbox.
  • Latest send tracked: 5 days ago — 3sixteen is currently active.
● VS THE E-COMMERCE & DTC BENCHMARK

How 3sixteen stacks up in E-commerce & DTC.

Against the E-commerce & DTC field, 3sixteen keeps subject lines plainer than the field (0% carry an emoji vs 26%).

Metric3sixteenE-commerce & DTC medianRead
Emoji in subject0%26%0% of niche
Personalization0%9%0% of niche
Median subject length14 chars32 chars56% shorter
Median body length214 words245 words13% shorter

Benchmarks computed from 2,689 emails across 270 E-commerce & DTC brands in the BadRep vault.

● LATEST EMAIL ON RECORD

Their freshest send — every angle dissected.

3sixteen email: Big OxfordsOpen in the Vault →
August 10, 2026Product Launch

Big Oxfords

HookBold Claim
FrameworkStory-led
Funnel stageBOFU
AwarenessProduct-aware
Words284
CTAs5
Primary CTASHOP NOW
Psych triggers:
AspirationBelonging
Takeaway

3sixteen announces new seasonal colorways of their signature Big Oxford shirt and shares an in-depth podcast episode with creative collaborators, positioning the brand as lifestyle-focused and community-driven.

● THE PATTERNS

What 3sixteen does on repeat.

6
emails/mo
1 active months
0%
personalized
merge tags + dynamic content
0%
with emoji 📨
avg subject: 18 chars
0%
with animated GIFs
motion in the inbox

Most-used email types

  1. 01Product Launch67%
  2. 02Newsletter17%
  3. 03Welcome17%

Most-used hook types

  1. 01Direct Offer50%
  2. 02Bold Claim33%
  3. 03Curiosity17%
● SEND CADENCE

The last 6 months of 3sixteen.

Latest send tracked: 5 days ago. Peak month was Aug 26 with 6 emails.

0
Mar 26
0
Apr 26
0
May 26
0
Jun 26
0
Jul 26
6
Aug 26
● THE REST OF THE STASH

5 more emails inside. All searchable.

A peek at the back catalog. Subscribers see them in full — every screenshot, raw HTML, full classification.

Aug 6·Product Launch
Mules Restocked
Aug 5·Newsletter
Stay connected with us on social.
Aug 4·Product Launch
Pace Shorts
Aug 2·Product Launch
SS26 Lookbook
Aug 1·Welcome
Welcome to the family.
● COMMONLY ASKED

3sixteen email FAQ.

What email platform (ESP) does 3sixteen use?
3sixteen sends through Klaviyo, based on 6 emails analyzed by BadRep. ESP signals come from sending infrastructure (return path, DKIM, List-Unsubscribe headers) — not self-reported.
How often does 3sixteen send marketing emails?
3sixteen sends roughly 6 marketing emails per month, averaged across 1 months of tracked activity. Peak send month was August 2026 with 6 emails.
What types of emails does 3sixteen send?
3sixteen's most-used email programs are Product Launch (67%), Newsletter (17%), Welcome (17%). The full classification covers 3 distinct email types across BadRep's taxonomy.
What hook types does 3sixteen use to open emails?
Top three hook types in 3sixteen's subject-line + opener combinations: Direct Offer (50%), Bold Claim (33%), Curiosity (17%). BadRep classifies every email's opening hook to make stylistic patterns searchable.
How long are 3sixteen's subject lines?
Average subject-line length for 3sixteen is 18 characters across 6 emails. Plain-text subject lines throughout — no emoji.
What category is 3sixteen in?
BadRep classifies 3sixteen under E-commerce & DTC. Niche tagging reflects the audience signal in the emails themselves, not the brand's own positioning copy.
Where do these 3sixteen email examples come from?
Every email in this analysis was received, classified, and indexed by BadRep — a searchable email-intelligence vault. Subscribers can view full screenshots, raw HTML, and 20+ filter dimensions per email.
● ADJACENT TARGETS

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