How Herman Siu writes email.
30 emails classified across 2 months, all sent through Klaviyo. Tracked since Jul 2026. Every hook, framework, offer type and CTA — on the record.
Herman Siu is one of 997 brands tracked in the BadRep vault, classified under Habit Change & Self-Improvement + Spirituality & Astrology. We've indexed 30 emails from Herman Siu since July 2026, sent at a cadence of roughly 15/month through Klaviyo. Their program leans on Event / Webinar sends with Question hooks; below is everything BadRep has noticed about how they actually write to their list.
- Sends 2.5× more often than the median brand BadRep tracks (15 vs 6 emails/month).
- Personalizes 5.3× more than the median brand (63% vs 12% — merge tags, dynamic blocks, you-the-subscriber language).
- Animated GIFs in 7% of emails — most brands BadRep tracks send zero (catalog median: 1%).
- Event / Webinar is the dominant program — 50% of all sends (15 of 30 emails).
- Hook of choice: "Question" — opens 50% of sends.
- Subject lines average 40 characters, in the sweet spot for mobile preview (~30–50 chars).
- Latest send tracked: today — Herman Siu is currently active.
How Herman Siu stacks up in Spirituality & Astrology.
Against the Spirituality & Astrology field, Herman Siu personalizes more than the median (63% vs 42%).
| Metric | Herman Siu | Spirituality & Astrology median | Read |
|---|---|---|---|
| Emoji in subject | 10% | 24% | 42% of niche |
| Personalization | 63% | 42% | 1.5× niche |
| Median subject length | 40 chars | 43 chars | ≈ niche |
| Median body length | 283 words | 244 words | 16% longer |
Benchmarks computed from 3,938 emails across 112 Spirituality & Astrology brands in the BadRep vault.
What Herman Siu does on repeat.
Most-used email types
- 01Event / Webinar50%
- 02Educational / Tips20%
- 03Newsletter10%
- 04Onboarding3%
- 05Welcome3%
Most-used hook types
- 01Question50%
- 02Story20%
- 03Bold Claim10%
- 04Direct Offer10%
- 05Problem7%
The last 6 months of Herman Siu.
Latest send tracked: today. Peak month was Jul 26 with 24 emails.
29 more emails inside. All searchable.
A peek at the back catalog. Subscribers see them in full — every screenshot, raw HTML, full classification.
Herman Siu email FAQ.
What email platform (ESP) does Herman Siu use?
How often does Herman Siu send marketing emails?
What types of emails does Herman Siu send?
What hook types does Herman Siu use to open emails?
How long are Herman Siu's subject lines?
Does Herman Siu personalize its marketing emails?
What category is Herman Siu in?
Where do these Herman Siu email examples come from?
Stop screenshotting Herman Siu emails.
Just search them.
Every email, every brand, every classification. $19/mo. Cancel anytime.
Browse the vault — free