BADREP / HIGHLAND EMAILS

How Highland writes email.

33 emails classified across 5 months, all sent through Klaviyo. Tracked since Feb 2026. Every hook, framework, offer type and CTA — on the record.

Beauty & Style

Highland is one of 973 brands tracked in the BadRep vault, classified under Beauty & Style. We've indexed 33 emails from Highland since February 2026, sent at a cadence of roughly 6.6/month through Klaviyo. Their program leans on Promotional sends with Bold Claim hooks; below is everything BadRep has noticed about how they actually write to their list.

● WHAT WE NOTICED
  • Steady cadence at 6.6 emails/month over 5 tracked months.
  • Animated GIFs in 52% of emails — most brands BadRep tracks send zero (catalog median: 0%).
  • Promotional is the dominant program — 45% of all sends (15 of 33 emails).
  • Hook of choice: "Bold Claim" — opens 33% of sends.
  • Subject lines average 32 characters, in the sweet spot for mobile preview (~30–50 chars).
  • Leans on emoji in subject lines — 39% include one, vs catalog median of 8%.
● VS THE BEAUTY & STYLE BENCHMARK

How Highland stacks up in Beauty & Style.

Against the Beauty & Style field, Highland leans far harder on emoji subject lines than peers (39% vs a 22% norm).

MetricHighlandBeauty & Style medianRead
Emoji in subject39%22%1.8× niche
Personalization6%19%32% of niche
Median subject length32 chars34 chars≈ niche
Median body length142 words174 words18% shorter

Benchmarks computed from 2,202 emails across 104 Beauty & Style brands in the BadRep vault.

● LATEST EMAIL ON RECORD

Their freshest send — every angle dissected.

Highland email: The Condish has arrived.Open in the Vault →
June 30, 2026Product Launch

The Condish has arrived.

HookDirect Offer
FrameworkFeature-led
Funnel stageBOFU
AwarenessProduct-aware
Words83
CTAs4
Primary CTAShop the Condish now
Psych triggers:
Social ProofBelonging
Takeaway

Highland Style announces the launch of their new conditioner product, highlighting its conditioning benefits and positioning it as a listener-driven innovation.

● THE PATTERNS

What Highland does on repeat.

6.6
emails/mo
5 active months
6%
personalized
merge tags + dynamic content
39%
with emoji 📨
avg subject: 32 chars
52%
with animated GIFs
motion in the inbox

Most-used email types

  1. 01Promotional45%
  2. 02Product Launch24%
  3. 03Seasonal / Holiday9%
  4. 04Educational / Tips6%
  5. 05Win-back3%

Most-used hook types

  1. 01Bold Claim33%
  2. 02Story15%
  3. 03Question15%
  4. 04Direct Offer12%
  5. 05Problem12%
● SEND CADENCE

The last 6 months of Highland.

Latest send tracked: 49 days ago. Peak month was Mar 26 with 9 emails.

0
Jan 26
7
Feb 26
9
Mar 26
6
Apr 26
7
May 26
4
Jun 26
● THE REST OF THE STASH

32 more emails inside. All searchable.

A peek at the back catalog. Subscribers see them in full — every screenshot, raw HTML, full classification.

Jun 23·Product Launch
Your new hair ritual is coming...
Jun 10·Seasonal / Holiday
Forgetting Dad’s Gift...?
Jun 9·Seasonal / Holiday
Prefer to skip Father’s Day emails?
May 20·Product Launch
Meet: Vegetable Glycerin 💦
May 14·Educational / Tips
This familiar material is actually revolutionary...
May 11·Product Launch
A styler for thin AND thick hair?
May 7·Product Launch
“DIFFERENT...than any other shampoo.”
May 4·Promotional
Last chance for Mom's gifts! 🎁
May 3·Seasonal / Holiday
Gift 15% off site-wide for Mom.
Apr 29·Promotional
“Why don’t you use water?”
Apr 26·Product Launch
Meet: Shea Butter 💧
Apr 22·Storytelling
An Earthly letter from the founders 🌎
Unlock 20+ more Highland emails →
● COMMONLY ASKED

Highland email FAQ.

What email platform (ESP) does Highland use?
Highland sends through Klaviyo, based on 33 emails analyzed by BadRep. ESP signals come from sending infrastructure (return path, DKIM, List-Unsubscribe headers) — not self-reported.
How often does Highland send marketing emails?
Highland sends roughly 6.6 marketing emails per month, averaged across 5 months of tracked activity. Peak send month was March 2026 with 9 emails.
What types of emails does Highland send?
Highland's most-used email programs are Promotional (45%), Product Launch (24%), Seasonal / Holiday (9%). The full classification covers 5 distinct email types across BadRep's taxonomy.
What hook types does Highland use to open emails?
Top three hook types in Highland's subject-line + opener combinations: Bold Claim (33%), Story (15%), Question (15%). BadRep classifies every email's opening hook to make stylistic patterns searchable.
How long are Highland's subject lines?
Average subject-line length for Highland is 32 characters across 33 emails. 39% include at least one emoji.
Does Highland personalize its marketing emails?
6% of Highland's emails show personalization signals — merge tags, dynamic content blocks, or first-person framing tied to subscriber attributes.
What offers does Highland run in email?
21% of Highland's tracked emails carry a promotional offer. The most-used offer format is "% Off".
What category is Highland in?
BadRep classifies Highland under Beauty & Style. Niche tagging reflects the audience signal in the emails themselves, not the brand's own positioning copy.
Where do these Highland email examples come from?
Every email in this analysis was received, classified, and indexed by BadRep — a searchable email-intelligence vault. Subscribers can view full screenshots, raw HTML, and 20+ filter dimensions per email.
● ADJACENT TARGETS

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