How Highland writes email.
28 emails classified across 4 months, all sent through Klaviyo. Tracked since Feb 2026. Every hook, framework, offer type and CTA — on the record.
Highland is one of 339 brands tracked in the BadRep vault, classified under E-commerce & DTC. We've indexed 28 emails from Highland since February 2026, sent at a cadence of roughly 7/month through Klaviyo. Their program leans on Promotional sends with Bold Claim hooks; below is everything BadRep has noticed about how they actually write to their list.
● WHAT WE NOTICED
- Steady cadence at 7 emails/month over 4 tracked months.
- Animated GIFs in 54% of emails — most brands BadRep tracks send zero (catalog median: 0%).
- Promotional is the dominant program — 54% of all sends (15 of 28 emails).
- Hook of choice: "Bold Claim" — opens 39% of sends.
- Subject lines average 32 characters, in the sweet spot for mobile preview (~30–50 chars).
- Leans on emoji in subject lines — 43% include one, vs catalog median of 7%.
- Latest send tracked: 6 days ago — Highland is currently active.
● THE PATTERNS
What Highland does on repeat.
7
emails/mo
4 active months
4%
personalized
merge tags + dynamic content
43%
with emoji 📨
avg subject: 32 chars
54%
with animated GIFs
motion in the inbox
Most-used email types
- 01Promotional54%
- 02Product Launch18%
- 03Educational / Tips7%
- 04Social Proof4%
- 05Seasonal / Holiday4%
Most-used hook types
- 01Bold Claim39%
- 02Story18%
- 03Question14%
- 04Problem11%
- 05Direct Offer11%
● SEND CADENCE
The last 6 months of Highland.
Latest send tracked: 6 days ago. Peak month was Mar 26 with 9 emails.
● THE REST OF THE STASH
27 more emails inside. All searchable.
A peek at the back catalog. Subscribers see them in full — every screenshot, raw HTML, full classification.
● COMMONLY ASKED
Highland email FAQ.
What email platform (ESP) does Highland use?
Highland sends through Klaviyo, based on 28 emails analyzed by BadRep. ESP signals come from sending infrastructure (return path, DKIM, List-Unsubscribe headers) — not self-reported.
How often does Highland send marketing emails?
Highland sends roughly 7 marketing emails per month, averaged across 4 months of tracked activity. Peak send month was March 2026 with 9 emails.
What types of emails does Highland send?
Highland's most-used email programs are Promotional (54%), Product Launch (18%), Educational / Tips (7%). The full classification covers 5 distinct email types across BadRep's taxonomy.
What hook types does Highland use to open emails?
Top three hook types in Highland's subject-line + opener combinations: Bold Claim (39%), Story (18%), Question (14%). BadRep classifies every email's opening hook to make stylistic patterns searchable.
How long are Highland's subject lines?
Average subject-line length for Highland is 32 characters across 28 emails. 43% include at least one emoji.
Does Highland personalize its marketing emails?
4% of Highland's emails show personalization signals — merge tags, dynamic content blocks, or first-person framing tied to subscriber attributes.
What offers does Highland run in email?
21% of Highland's tracked emails carry a promotional offer. The most-used offer format is "% Off".
What category is Highland in?
BadRep classifies Highland under E-commerce & DTC. Niche tagging reflects the audience signal in the emails themselves, not the brand's own positioning copy.
Where do these Highland email examples come from?
Every email in this analysis was received, classified, and indexed by BadRep — a searchable email-intelligence vault. Subscribers can view full screenshots, raw HTML, and 20+ filter dimensions per email.
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