BADREP / MAKE EMAILS

How Make writes email.

4 emails classified across 1 months, all sent through Customer.io. Tracked since Aug 2026. Every hook, framework, offer type and CTA — on the record.

SaaS & B2B

Make is one of 973 brands tracked in the BadRep vault, classified under SaaS & B2B. We've indexed 4 emails from Make since August 2026, sent at a cadence of roughly 4/month through Customer.io. Their program leans on Onboarding sends with Bold Claim hooks; below is everything BadRep has noticed about how they actually write to their list.

● WHAT WE NOTICED
  • Steady cadence at 4 emails/month over 1 tracked months.
  • Personalizes ~1.9× more than the median brand (25% vs 13% — merge tags, dynamic blocks, you-the-subscriber language).
  • Onboarding is the dominant program — 25% of all sends (1 of 4 emails).
  • Hook of choice: "Bold Claim" — opens 50% of sends.
  • Subject lines average 42 characters, in the sweet spot for mobile preview (~30–50 chars).
  • Leans on emoji in subject lines — 50% include one, vs catalog median of 8%.
  • Latest send tracked: 6 days ago — Make is currently active.
● VS THE SAAS & B2B BENCHMARK

How Make stacks up in SaaS & B2B.

Against the SaaS & B2B field, Make leans far harder on emoji subject lines than peers (50% vs a 16% norm), and runs a more broadcast style than peers (25% personalized vs 49%).

MetricMakeSaaS & B2B medianRead
Emoji in subject50%16%3.1× niche
Personalization25%49%51% of niche
Median subject length29 chars39 chars26% shorter
Median body length342 words239 words43% longer

Benchmarks computed from 470 emails across 118 SaaS & B2B brands in the BadRep vault.

● LATEST EMAIL ON RECORD

Their freshest send — every angle dissected.

Make email: She's here: Meet Maia by Make 💜Open in the Vault →
August 12, 2026Product Launch

She's here: Meet Maia by Make 💜

HookBold Claim
FrameworkFeature-led
Funnel stageRetention
AwarenessProduct-aware
Words396
CTAs4
Primary CTALearn more
Psych triggers:
NoveltyAspiration
Takeaway

Make announces Maia, a conversational AI co-worker, alongside other new features (dark mode, AI sub-agents, error explanations, governance enhancements) in a monthly product update newsletter.

● THE PATTERNS

What Make does on repeat.

4
emails/mo
1 active months
25%
personalized
merge tags + dynamic content
50%
with emoji 📨
avg subject: 42 chars
0%
with animated GIFs
motion in the inbox

Most-used email types

  1. 01Onboarding25%
  2. 02Newsletter25%
  3. 03Event / Webinar25%
  4. 04Product Launch25%

Most-used hook types

  1. 01Bold Claim50%
  2. 02Direct Offer25%
  3. 03Question25%
● SEND CADENCE

The last 6 months of Make.

Latest send tracked: 6 days ago. Peak month was Aug 26 with 4 emails.

0
Mar 26
0
Apr 26
0
May 26
0
Jun 26
0
Jul 26
4
Aug 26
● THE REST OF THE STASH

3 more emails inside. All searchable.

A peek at the back catalog. Subscribers see them in full — every screenshot, raw HTML, full classification.

Aug 10·Newsletter
Smarter AI: Sub-Agents live build, hiring portal, and expense review automation 🤖🌟
Aug 6·Event / Webinar
A first look at Waves '26
Aug 3·Onboarding
Confirm your email address
● COMMONLY ASKED

Make email FAQ.

What email platform (ESP) does Make use?
Make sends through Customer.io, based on 4 emails analyzed by BadRep. ESP signals come from sending infrastructure (return path, DKIM, List-Unsubscribe headers) — not self-reported.
How often does Make send marketing emails?
Make sends roughly 4 marketing emails per month, averaged across 1 months of tracked activity. Peak send month was August 2026 with 4 emails.
What types of emails does Make send?
Make's most-used email programs are Onboarding (25%), Newsletter (25%), Event / Webinar (25%). The full classification covers 4 distinct email types across BadRep's taxonomy.
What hook types does Make use to open emails?
Top three hook types in Make's subject-line + opener combinations: Bold Claim (50%), Direct Offer (25%), Question (25%). BadRep classifies every email's opening hook to make stylistic patterns searchable.
How long are Make's subject lines?
Average subject-line length for Make is 42 characters across 4 emails. 50% include at least one emoji.
Does Make personalize its marketing emails?
25% of Make's emails show personalization signals — merge tags, dynamic content blocks, or first-person framing tied to subscriber attributes.
What category is Make in?
BadRep classifies Make under SaaS & B2B. Niche tagging reflects the audience signal in the emails themselves, not the brand's own positioning copy.
Where do these Make email examples come from?
Every email in this analysis was received, classified, and indexed by BadRep — a searchable email-intelligence vault. Subscribers can view full screenshots, raw HTML, and 20+ filter dimensions per email.
● ADJACENT TARGETS

Marketers studying Make also dig into:

ScoreApp
38 emails →
Base44
21 emails →
Wade at Zapier
20 emails →
RedTrack.io
14 emails →
Atria
14 emails →
monday.com
14 emails →

Stop screenshotting Make emails.
Just search them.

Every email, every brand, every classification. $19/mo. Cancel anytime.

Browse the vault — free
Get full access — $19/mo →