BADREP / NEBULA EMAILS

How Nebula writes email.

11 emails classified across 2 months, all sent through Iterable. Tracked since Aug 2024. Every hook, framework, offer type and CTA — on the record.

Spirituality & Astrology

Nebula is one of 339 brands tracked in the BadRep vault, classified under Spirituality & Astrology. We've indexed 11 emails from Nebula since August 2024, sent at a cadence of roughly 5.5/month through Iterable. Their program leans on Promotional sends with Direct Offer hooks; below is everything BadRep has noticed about how they actually write to their list.

● WHAT WE NOTICED
  • Steady cadence at 5.5 emails/month over 2 tracked months.
  • Animated GIFs in 9% of emails — most brands BadRep tracks send zero (catalog median: 0%).
  • Promotional is the dominant program — 36% of all sends (4 of 11 emails).
  • Hook of choice: "Direct Offer" — opens 36% of sends.
  • Subject lines average 41 characters, in the sweet spot for mobile preview (~30–50 chars).
  • Leans on emoji in subject lines — 36% include one, vs catalog median of 7%.
  • Promotionally heavy: 64% of emails carry an offer, with "% Off" the most common format.
  • No new sends tracked in 570 days — possibly seasonal or paused.
● LATEST EMAIL ON RECORD

Their freshest send — every angle dissected.

Nebula email: Last chance to enjoy Scorpio season 🔮Open in the Vault →
October 28, 2024Promotional

Last chance to enjoy Scorpio season 🔮

With special offers from Nebula

HookBold Claim
FrameworkStory-led
Funnel stageBOFU
AwarenessProduct-aware
Offer% Off
Words116
CTAs2
Primary CTAGet 40% extra credits
Psych triggers:
UrgencyScarcityAspiration
Takeaway

Nebula promotes a limited-time offer of 40% extra credits for tarot/astrology readings during Scorpio season, encouraging users to engage with personal advisors.

● THE PATTERNS

What Nebula does on repeat.

5.5
emails/mo
2 active months
18%
personalized
merge tags + dynamic content
36%
with emoji 📨
avg subject: 41 chars
9%
with animated GIFs
motion in the inbox

Most-used email types

  1. 01Promotional36%
  2. 02Abandoned Cart27%
  3. 03Win-back18%
  4. 04Transactional9%
  5. 05Welcome9%

Most-used hook types

  1. 01Direct Offer36%
  2. 02Bold Claim27%
  3. 03Problem18%
  4. 04Question9%
  5. 05Curiosity9%
● SEND CADENCE

The last 6 months of Nebula.

Latest send tracked: 570 days ago. Peak month was Oct 24 with 9 emails.

0
May 24
0
Jun 24
0
Jul 24
2
Aug 24
0
Sep 24
9
Oct 24
● THE REST OF THE STASH

10 more emails inside. All searchable.

A peek at the back catalog. Subscribers see them in full — every screenshot, raw HTML, full classification.

Oct 26·Promotional
Don’t think twice – your offer expires soon ⏳
Oct 25·Promotional
The new tarot spread is here 🦂
Oct 23·Promotional
What can you expect from Scorpio season 2024? 💜
Oct 18·Win-back
About to give up?
Oct 18·Abandoned Cart
Your palmistry report is still available.
Oct 17·Win-back
You have free 3 minutes to talk to psychic advisor!
Oct 17·Abandoned Cart
Your unique plan #MB8433218 is here. Ready to explore?
Oct 17·Welcome
✨Welcome to Nebula community✨
Aug 13·Abandoned Cart
Your customized plan #MB8433218 is ready.
Unlock 1+ more Nebula emails →
● COMMONLY ASKED

Nebula email FAQ.

What email platform (ESP) does Nebula use?
Nebula sends through Iterable, based on 11 emails analyzed by BadRep. ESP signals come from sending infrastructure (return path, DKIM, List-Unsubscribe headers) — not self-reported.
How often does Nebula send marketing emails?
Nebula sends roughly 5.5 marketing emails per month, averaged across 2 months of tracked activity. Peak send month was October 2024 with 9 emails.
What types of emails does Nebula send?
Nebula's most-used email programs are Promotional (36%), Abandoned Cart (27%), Win-back (18%). The full classification covers 5 distinct email types across BadRep's taxonomy.
What hook types does Nebula use to open emails?
Top three hook types in Nebula's subject-line + opener combinations: Direct Offer (36%), Bold Claim (27%), Problem (18%). BadRep classifies every email's opening hook to make stylistic patterns searchable.
How long are Nebula's subject lines?
Average subject-line length for Nebula is 41 characters across 11 emails. 36% include at least one emoji.
Does Nebula personalize its marketing emails?
18% of Nebula's emails show personalization signals — merge tags, dynamic content blocks, or first-person framing tied to subscriber attributes.
What offers does Nebula run in email?
64% of Nebula's tracked emails carry a promotional offer. The most-used offer format is "% Off".
What category is Nebula in?
BadRep classifies Nebula under Spirituality & Astrology. Niche tagging reflects the audience signal in the emails themselves, not the brand's own positioning copy.
Where do these Nebula email examples come from?
Every email in this analysis was received, classified, and indexed by BadRep — a searchable email-intelligence vault. Subscribers can view full screenshots, raw HTML, and 20+ filter dimensions per email.
● ADJACENT TARGETS

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