BADREP / ON TEAM EMAILS

How On Team writes email.

7 emails classified across 2 months, all sent through Sailthru. Tracked since Jul 2026. Every hook, framework, offer type and CTA — on the record.

E-commerce & DTC

On Team is one of 970 brands tracked in the BadRep vault, classified under E-commerce & DTC. We've indexed 7 emails from On Team since July 2026, sent at a cadence of roughly 3.5/month through Sailthru. Their program leans on Welcome sends with Direct Offer hooks; below is everything BadRep has noticed about how they actually write to their list.

● WHAT WE NOTICED
  • Steady cadence at 3.5 emails/month over 2 tracked months.
  • Animated GIFs in 14% of emails — most brands BadRep tracks send zero (catalog median: 0%).
  • Welcome is the dominant program — 43% of all sends (3 of 7 emails).
  • Hook of choice: "Direct Offer" — opens 43% of sends.
  • Subject lines average 37 characters, in the sweet spot for mobile preview (~30–50 chars).
  • Leans on emoji in subject lines — 57% include one, vs catalog median of 8%.
  • Latest send tracked: 2 days ago — On Team is currently active.
● VS THE E-COMMERCE & DTC BENCHMARK

How On Team stacks up in E-commerce & DTC.

Against the E-commerce & DTC field, On Team leans far harder on emoji subject lines than peers (57% vs a 26% norm), and writes longer-form emails than most peers (865 words vs 245).

MetricOn TeamE-commerce & DTC medianRead
Emoji in subject57%26%2.2× niche
Personalization14%9%1.6× niche
Median subject length36 chars32 chars13% longer
Median body length865 words245 words253% longer

Benchmarks computed from 2,689 emails across 270 E-commerce & DTC brands in the BadRep vault.

● LATEST EMAIL ON RECORD

Their freshest send — every angle dissected.

On Team email: The all-new Train Tights made with On FormTec™ material.Open in the Vault →
August 13, 2026Product Launch

The all-new Train Tights made with On FormTec™ material.

Engineered for high-intensity workouts.

HookBold Claim
FrameworkFeature-led
Funnel stageMOFU
AwarenessProduct-aware
Words865
CTAs9
Primary CTAShop On FormTec™ →
Psych triggers:
AuthorityAspiration
Takeaway

Introduce the new On FormTec™ Train Tights with emphasis on innovative material technology and athlete endorsement.

● THE PATTERNS

What On Team does on repeat.

3.5
emails/mo
2 active months
14%
personalized
merge tags + dynamic content
57%
with emoji 📨
avg subject: 37 chars
14%
with animated GIFs
motion in the inbox

Most-used email types

  1. 01Welcome43%
  2. 02Promotional29%
  3. 03Onboarding14%
  4. 04Product Launch14%

Most-used hook types

  1. 01Direct Offer43%
  2. 02Bold Claim43%
  3. 03Curiosity14%
● SEND CADENCE

The last 6 months of On Team.

Latest send tracked: 2 days ago. Peak month was Aug 26 with 4 emails.

0
Mar 26
0
Apr 26
0
May 26
0
Jun 26
3
Jul 26
4
Aug 26
● THE REST OF THE STASH

6 more emails inside. All searchable.

A peek at the back catalog. Subscribers see them in full — every screenshot, raw HTML, full classification.

Aug 9·Onboarding
☁️ Unlock it all – create your On account
Aug 7·Promotional
☁️ Lightweight gear for your next run
Aug 4·Promotional
☁️ Your next running shoe awaits
Jul 31·Welcome
☁️ Welcome to the team
Jul 28·Welcome
Confirm your newsletter subscription
Jul 27·Welcome
Confirm your newsletter subscription
● COMMONLY ASKED

On Team email FAQ.

What email platform (ESP) does On Team use?
On Team sends through Sailthru, based on 7 emails analyzed by BadRep. ESP signals come from sending infrastructure (return path, DKIM, List-Unsubscribe headers) — not self-reported.
How often does On Team send marketing emails?
On Team sends roughly 3.5 marketing emails per month, averaged across 2 months of tracked activity. Peak send month was August 2026 with 4 emails.
What types of emails does On Team send?
On Team's most-used email programs are Welcome (43%), Promotional (29%), Onboarding (14%). The full classification covers 4 distinct email types across BadRep's taxonomy.
What hook types does On Team use to open emails?
Top three hook types in On Team's subject-line + opener combinations: Direct Offer (43%), Bold Claim (43%), Curiosity (14%). BadRep classifies every email's opening hook to make stylistic patterns searchable.
How long are On Team's subject lines?
Average subject-line length for On Team is 37 characters across 7 emails. 57% include at least one emoji.
Does On Team personalize its marketing emails?
14% of On Team's emails show personalization signals — merge tags, dynamic content blocks, or first-person framing tied to subscriber attributes.
What category is On Team in?
BadRep classifies On Team under E-commerce & DTC. Niche tagging reflects the audience signal in the emails themselves, not the brand's own positioning copy.
Where do these On Team email examples come from?
Every email in this analysis was received, classified, and indexed by BadRep — a searchable email-intelligence vault. Subscribers can view full screenshots, raw HTML, and 20+ filter dimensions per email.
● ADJACENT TARGETS

Marketers studying On Team also dig into:

Mental Money
171 emails →
Peak Flow Academy
155 emails →
Masterworks
97 emails →
TITLE Boxing
62 emails →
Rainbow Shops
60 emails →
PopSockets
60 emails →

Stop screenshotting On Team emails.
Just search them.

Every email, every brand, every classification. $19/mo. Cancel anytime.

Browse the vault — free
Get full access — $19/mo →