How PoolBar London writes email.
9 emails classified across 1 months, all sent through Mailgun. Tracked since Aug 2026. Every hook, framework, offer type and CTA — on the record.
PoolBar London is one of 973 brands tracked in the BadRep vault, classified under Beauty & Style. We've indexed 9 emails from PoolBar London since August 2026, sent at a cadence of roughly 9/month through Mailgun. Their program leans on Promotional sends with Direct Offer hooks; below is everything BadRep has noticed about how they actually write to their list.
- Sends ~1.6× more often than the median brand BadRep tracks (9 vs 5.5 emails/month).
- Promotional is the dominant program — 56% of all sends (5 of 9 emails).
- Hook of choice: "Direct Offer" — opens 67% of sends.
- Subject lines average 30 characters, in the sweet spot for mobile preview (~30–50 chars).
- Leans on emoji in subject lines — 44% include one, vs catalog median of 8%.
- Promotionally heavy: 100% of emails carry an offer, with "% Off" the most common format.
- Latest send tracked: 5 days ago — PoolBar London is currently active.
How PoolBar London stacks up in Beauty & Style.
Against the Beauty & Style field, PoolBar London leans far harder on emoji subject lines than peers (44% vs a 22% norm), and runs a more broadcast style than peers (0% personalized vs 19%).
| Metric | PoolBar London | Beauty & Style median | Read |
|---|---|---|---|
| Emoji in subject | 44% | 22% | 2.0× niche |
| Personalization | 0% | 19% | 0% of niche |
| Median subject length | 34 chars | 34 chars | ≈ niche |
| Median body length | 315 words | 174 words | 81% longer |
Benchmarks computed from 2,202 emails across 104 Beauty & Style brands in the BadRep vault.
What PoolBar London does on repeat.
Most-used email types
- 01Promotional56%
- 02Product Launch22%
- 03Welcome11%
- 04Educational / Tips11%
Most-used hook types
- 01Direct Offer67%
- 02Bold Claim22%
- 03Curiosity11%
The last 6 months of PoolBar London.
Latest send tracked: 5 days ago. Peak month was Aug 26 with 9 emails.
PoolBar London email FAQ.
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