How SelfMadeLadies writes email.
11 emails classified across 1 months, all sent through Kit (ConvertKit). Tracked since May 2026. Every hook, framework, offer type and CTA — on the record.
SelfMadeLadies is one of 339 brands tracked in the BadRep vault, classified under Habit Change & Self-Improvement + Spirituality & Astrology. We've indexed 11 emails from SelfMadeLadies since May 2026, sent at a cadence of roughly 11/month through Kit (ConvertKit). Their program leans on Educational / Tips sends with Bold Claim hooks; below is everything BadRep has noticed about how they actually write to their list.
● WHAT WE NOTICED
- Sends 2.2× more often than the median brand BadRep tracks (11 vs 5 emails/month).
- Educational / Tips is the dominant program — 45% of all sends (5 of 11 emails).
- Hook of choice: "Bold Claim" — opens 36% of sends.
- Subject lines average 37 characters, in the sweet spot for mobile preview (~30–50 chars).
- Promotionally heavy: 64% of emails carry an offer, with "Free Trial" the most common format.
- Latest send tracked: today — SelfMadeLadies is currently active.
● THE PATTERNS
What SelfMadeLadies does on repeat.
11
emails/mo
1 active months
18%
personalized
merge tags + dynamic content
0%
with emoji 📨
avg subject: 37 chars
0%
with animated GIFs
motion in the inbox
Most-used email types
- 01Educational / Tips45%
- 02Welcome18%
- 03Promotional18%
- 04Newsletter18%
Most-used hook types
- 01Bold Claim36%
- 02Problem18%
- 03Story18%
- 04Direct Offer9%
- 05Question9%
● SEND CADENCE
The last 6 months of SelfMadeLadies.
Latest send tracked: today. Peak month was May 26 with 11 emails.
● COMMONLY ASKED
SelfMadeLadies email FAQ.
What email platform (ESP) does SelfMadeLadies use?
SelfMadeLadies sends through Kit (ConvertKit), based on 11 emails analyzed by BadRep. ESP signals come from sending infrastructure (return path, DKIM, List-Unsubscribe headers) — not self-reported.
How often does SelfMadeLadies send marketing emails?
SelfMadeLadies sends roughly 11 marketing emails per month, averaged across 1 months of tracked activity. Peak send month was May 2026 with 11 emails.
What types of emails does SelfMadeLadies send?
SelfMadeLadies's most-used email programs are Educational / Tips (45%), Welcome (18%), Promotional (18%). The full classification covers 4 distinct email types across BadRep's taxonomy.
What hook types does SelfMadeLadies use to open emails?
Top three hook types in SelfMadeLadies's subject-line + opener combinations: Bold Claim (36%), Problem (18%), Story (18%). BadRep classifies every email's opening hook to make stylistic patterns searchable.
How long are SelfMadeLadies's subject lines?
Average subject-line length for SelfMadeLadies is 37 characters across 11 emails. Plain-text subject lines throughout — no emoji.
Does SelfMadeLadies personalize its marketing emails?
18% of SelfMadeLadies's emails show personalization signals — merge tags, dynamic content blocks, or first-person framing tied to subscriber attributes.
What offers does SelfMadeLadies run in email?
64% of SelfMadeLadies's tracked emails carry a promotional offer. The most-used offer format is "Free Trial".
What category is SelfMadeLadies in?
BadRep classifies SelfMadeLadies under Habit Change & Self-Improvement and Spirituality & Astrology. Niche tagging reflects the audience signal in the emails themselves, not the brand's own positioning copy.
Where do these SelfMadeLadies email examples come from?
Every email in this analysis was received, classified, and indexed by BadRep — a searchable email-intelligence vault. Subscribers can view full screenshots, raw HTML, and 20+ filter dimensions per email.
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