How SelfMadeLadies writes email.
32 emails classified across 2 months, all sent through Kit (ConvertKit). Tracked since May 2026. Every hook, framework, offer type and CTA — on the record.
SelfMadeLadies is one of 973 brands tracked in the BadRep vault, classified under Spirituality & Astrology. We've indexed 32 emails from SelfMadeLadies since May 2026, sent at a cadence of roughly 16/month through Kit (ConvertKit). Their program leans on Educational / Tips sends with Bold Claim hooks; below is everything BadRep has noticed about how they actually write to their list.
- Sends 2.9× more often than the median brand BadRep tracks (16 vs 5.5 emails/month).
- Educational / Tips is the dominant program — 44% of all sends (14 of 32 emails).
- Hook of choice: "Bold Claim" — opens 31% of sends.
- Subject lines average 32 characters, in the sweet spot for mobile preview (~30–50 chars).
- Promotionally heavy: 50% of emails carry an offer, with "Free Trial" the most common format.
- No new sends tracked in 71 days — possibly seasonal or paused.
How SelfMadeLadies stacks up in Spirituality & Astrology.
Against the Spirituality & Astrology field, SelfMadeLadies keeps subject lines plainer than the field (3% carry an emoji vs 24%), and runs a more broadcast style than peers (13% personalized vs 42%).
| Metric | SelfMadeLadies | Spirituality & Astrology median | Read |
|---|---|---|---|
| Emoji in subject | 3% | 24% | 13% of niche |
| Personalization | 13% | 42% | 31% of niche |
| Median subject length | 33 chars | 43 chars | 23% shorter |
| Median body length | 361 words | 252 words | 43% longer |
Benchmarks computed from 3,808 emails across 112 Spirituality & Astrology brands in the BadRep vault.
What SelfMadeLadies does on repeat.
Most-used email types
- 01Educational / Tips44%
- 02Promotional25%
- 03Newsletter16%
- 04Welcome6%
- 05Re-engagement3%
Most-used hook types
- 01Bold Claim31%
- 02Story19%
- 03Problem19%
- 04Question13%
- 05Curiosity6%
The last 6 months of SelfMadeLadies.
Latest send tracked: 71 days ago. Peak month was May 26 with 24 emails.
31 more emails inside. All searchable.
A peek at the back catalog. Subscribers see them in full — every screenshot, raw HTML, full classification.
SelfMadeLadies email FAQ.
What email platform (ESP) does SelfMadeLadies use?
How often does SelfMadeLadies send marketing emails?
What types of emails does SelfMadeLadies send?
What hook types does SelfMadeLadies use to open emails?
How long are SelfMadeLadies's subject lines?
Does SelfMadeLadies personalize its marketing emails?
What offers does SelfMadeLadies run in email?
What category is SelfMadeLadies in?
Where do these SelfMadeLadies email examples come from?
Stop screenshotting SelfMadeLadies emails.
Just search them.
Every email, every brand, every classification. $19/mo. Cancel anytime.
Browse the vault — free