How Supergoop! writes email.
19 emails classified across 2 months, all sent through SendGrid. Tracked since Jul 2026. Every hook, framework, offer type and CTA — on the record.
Supergoop! is one of 946 brands tracked in the BadRep vault, classified under Beauty & Style. We've indexed 19 emails from Supergoop! since July 2026, sent at a cadence of roughly 9.5/month through SendGrid. Their program leans on Promotional sends with Bold Claim hooks; below is everything BadRep has noticed about how they actually write to their list.
- Sends ~1.9× more often than the median brand BadRep tracks (9.5 vs 5 emails/month).
- Animated GIFs in 21% of emails — most brands BadRep tracks send zero (catalog median: 0%).
- Promotional is the dominant program — 68% of all sends (13 of 19 emails).
- Hook of choice: "Bold Claim" — opens 32% of sends.
- Subject lines average 37 characters, in the sweet spot for mobile preview (~30–50 chars).
- Leans on emoji in subject lines — 42% include one, vs catalog median of 8%.
- Promotionally heavy: 84% of emails carry an offer, with "Free Gift" the most common format.
- Latest send tracked: today — Supergoop! is currently active.
How Supergoop! stacks up in Beauty & Style.
Against the Beauty & Style field, Supergoop! leans far harder on emoji subject lines than peers (42% vs a 22% norm), and runs a more broadcast style than peers (0% personalized vs 19%).
| Metric | Supergoop! | Beauty & Style median | Read |
|---|---|---|---|
| Emoji in subject | 42% | 22% | 1.9× niche |
| Personalization | 0% | 19% | 0% of niche |
| Median subject length | 37 chars | 35 chars | ≈ niche |
| Median body length | 556 words | 171 words | 225% longer |
Benchmarks computed from 2,090 emails across 104 Beauty & Style brands in the BadRep vault.
What Supergoop! does on repeat.
Most-used email types
- 01Promotional68%
- 02Product Launch16%
- 03Seasonal / Holiday11%
- 04Social Proof5%
Most-used hook types
- 01Bold Claim32%
- 02Direct Offer21%
- 03Curiosity21%
- 04Pattern Interrupt16%
- 05Question5%
The last 6 months of Supergoop!.
Latest send tracked: today. Peak month was Aug 26 with 12 emails.
18 more emails inside. All searchable.
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Supergoop! email FAQ.
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What offers does Supergoop! run in email?
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