BADREP / TENTREE EMAILS

How tentree writes email.

5 emails classified across 2 months, all sent through Klaviyo. Tracked since Jul 2026. Every hook, framework, offer type and CTA — on the record.

E-commerce & DTC

tentree is one of 949 brands tracked in the BadRep vault, classified under E-commerce & DTC. We've indexed 5 emails from tentree since July 2026, sent at a cadence of roughly 2.5/month through Klaviyo. Their program leans on Welcome sends with Story hooks; below is everything BadRep has noticed about how they actually write to their list.

● WHAT WE NOTICED
  • Lower-cadence sender — 2.5 emails/month vs the catalog median of 5.
  • Animated GIFs in 20% of emails — most brands BadRep tracks send zero (catalog median: 0%).
  • Welcome is the dominant program — 40% of all sends (2 of 5 emails).
  • Hook of choice: "Story" — opens 40% of sends.
  • Subject lines average 27 characters, tight — most readers see the whole thing in any inbox.
  • Leans on emoji in subject lines — 40% include one, vs catalog median of 8%.
  • Promotionally heavy: 60% of emails carry an offer, with "% Off" the most common format.
● VS THE E-COMMERCE & DTC BENCHMARK

How tentree stacks up in E-commerce & DTC.

tentree's email tactics track close to the E-commerce & DTC median across the metrics BadRep measures.

MetrictentreeE-commerce & DTC medianRead
Emoji in subject40%26%1.5× niche
Personalization0%9%0% of niche
Median subject length30 chars32 chars≈ niche
Median body length228 words241 words≈ niche

Benchmarks computed from 2,495 emails across 266 E-commerce & DTC brands in the BadRep vault.

● LATEST EMAIL ON RECORD

Their freshest send — every angle dissected.

tentree email: Your tentree Starter PackOpen in the Vault →
August 4, 2026Promotional

Your tentree Starter Pack

HookDirect Offer
FrameworkFeature-led
Funnel stageBOFU
AwarenessProduct-aware
Offer% Off
Words228
CTAs3
Primary CTArewards page
Psych triggers:
UrgencyScarcity
Takeaway

Tentree Starter Pack email offering 15% off with discount code and curated best-seller collections to drive immediate purchase.

● THE PATTERNS

What tentree does on repeat.

2.5
emails/mo
2 active months
0%
personalized
merge tags + dynamic content
40%
with emoji 📨
avg subject: 27 chars
20%
with animated GIFs
motion in the inbox

Most-used email types

  1. 01Welcome40%
  2. 02Newsletter40%
  3. 03Promotional20%

Most-used hook types

  1. 01Story40%
  2. 02Bold Claim20%
  3. 03Direct Offer20%
  4. 04Question20%
● SEND CADENCE

The last 6 months of tentree.

Latest send tracked: 9 days ago. Peak month was Jul 26 with 3 emails.

0
Mar 26
0
Apr 26
0
May 26
0
Jun 26
3
Jul 26
2
Aug 26
● THE REST OF THE STASH

4 more emails inside. All searchable.

A peek at the back catalog. Subscribers see them in full — every screenshot, raw HTML, full classification.

Aug 2·Newsletter
What Makes tentree... tentree?
Jul 30·Welcome
For Your Everyday Adventure 🌲
Jul 27·Newsletter
Why We Plant 🌱
Jul 25·Welcome
Welcome Planter! Nice to Meet You!
● COMMONLY ASKED

tentree email FAQ.

What email platform (ESP) does tentree use?
tentree sends through Klaviyo, based on 5 emails analyzed by BadRep. ESP signals come from sending infrastructure (return path, DKIM, List-Unsubscribe headers) — not self-reported.
How often does tentree send marketing emails?
tentree sends roughly 2.5 marketing emails per month, averaged across 2 months of tracked activity. Peak send month was July 2026 with 3 emails.
What types of emails does tentree send?
tentree's most-used email programs are Welcome (40%), Newsletter (40%), Promotional (20%). The full classification covers 3 distinct email types across BadRep's taxonomy.
What hook types does tentree use to open emails?
Top three hook types in tentree's subject-line + opener combinations: Story (40%), Bold Claim (20%), Direct Offer (20%). BadRep classifies every email's opening hook to make stylistic patterns searchable.
How long are tentree's subject lines?
Average subject-line length for tentree is 27 characters across 5 emails. 40% include at least one emoji.
What offers does tentree run in email?
60% of tentree's tracked emails carry a promotional offer. The most-used offer format is "% Off".
What category is tentree in?
BadRep classifies tentree under E-commerce & DTC. Niche tagging reflects the audience signal in the emails themselves, not the brand's own positioning copy.
Where do these tentree email examples come from?
Every email in this analysis was received, classified, and indexed by BadRep — a searchable email-intelligence vault. Subscribers can view full screenshots, raw HTML, and 20+ filter dimensions per email.
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