How The Game writes email.
29 emails classified across 3 months, all sent through GetResponse. Tracked since May 2026. Every hook, framework, offer type and CTA — on the record.
The Game is one of 549 brands tracked in the BadRep vault, classified under Dating & Relationships. We've indexed 29 emails from The Game since May 2026, sent at a cadence of roughly 9.7/month through GetResponse. Their program leans on Educational / Tips sends with Bold Claim hooks; below is everything BadRep has noticed about how they actually write to their list.
- Sends ~2.0× more often than the median brand BadRep tracks (9.7 vs 4.9 emails/month).
- Personalizes 5.9× more than the median brand (100% vs 17% — merge tags, dynamic blocks, you-the-subscriber language).
- Educational / Tips is the dominant program — 55% of all sends (16 of 29 emails).
- Hook of choice: "Bold Claim" — opens 52% of sends.
- Subject lines average 42 characters, in the sweet spot for mobile preview (~30–50 chars).
- Leans on emoji in subject lines — 69% include one, vs catalog median of 11%.
- Latest send tracked: today — The Game is currently active.
What The Game does on repeat.
Most-used email types
- 01Educational / Tips55%
- 02Promotional34%
- 03Newsletter10%
Most-used hook types
- 01Bold Claim52%
- 02Question21%
- 03Curiosity17%
- 04Story10%
The last 6 months of The Game.
Latest send tracked: today. Peak month was May 26 with 17 emails.
28 more emails inside. All searchable.
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The Game email FAQ.
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