BADREP / THE INFORMATION EMAILS

How The Information writes email.

7 emails classified across 1 months, all sent through SendGrid. Tracked since Jul 2026. Every hook, framework, offer type and CTA — on the record.

Creator Economy & Media

The Information is one of 929 brands tracked in the BadRep vault, classified under Creator Economy & Media. We've indexed 7 emails from The Information since July 2026, sent at a cadence of roughly 7/month through SendGrid. Their program leans on Newsletter sends with Stat hooks; below is everything BadRep has noticed about how they actually write to their list.

● WHAT WE NOTICED
  • Steady cadence at 7 emails/month over 1 tracked months.
  • Newsletter is the dominant program — 100% of all sends (7 of 7 emails).
  • Hook of choice: "Stat" — opens 57% of sends.
  • Subject lines average 51 characters, long — gets truncated in mobile previews.
  • Promotionally heavy: 57% of emails carry an offer, with "% Off" the most common format.
● VS THE CREATOR ECONOMY & MEDIA BENCHMARK

How The Information stacks up in Creator Economy & Media.

Against the Creator Economy & Media field, The Information runs a more broadcast style than peers (0% personalized vs 47%), and writes longer-form emails than most peers (1253 words vs 651).

MetricThe InformationCreator Economy & Media medianRead
Emoji in subject0%14%0% of niche
Personalization0%47%0% of niche
Median subject length46 chars41 chars12% longer
Median body length1253 words651 words92% longer

Benchmarks computed from 1,615 emails across 135 Creator Economy & Media brands in the BadRep vault.

● LATEST EMAIL ON RECORD

Their freshest send — every angle dissected.

The Information email: Trump Administration Bans New Humanoid Robots From ChinaOpen in the Vault →
July 29, 2026Newsletter

Trump Administration Bans New Humanoid Robots From China

OpenAI, Anthropic Endorse Letter Asking US to Help Pace AI Development -- PayPal CEO Says ‘Open’ To Evaluating Deal Offers -- Meta and BlackRock Partner on $14bn El Paso Data Center -- TSMC’s Japan Plant Gradually Resumes Operation After Earthquake ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­

HookStat
FrameworkList/Tips
Funnel stageRetention
AwarenessMost-aware
Offer% Off
Words1824
CTAs5
Primary CTASave 25% on an annual subscription
Psych triggers:
ExclusivityUrgency
Takeaway

Daily tech news briefing from The Information covering major developments in AI, robotics, and business with subscription offers.

● THE PATTERNS

What The Information does on repeat.

7
emails/mo
1 active months
0%
personalized
merge tags + dynamic content
0%
with emoji 📨
avg subject: 51 chars
0%
with animated GIFs
motion in the inbox

Most-used email types

  1. 01Newsletter100%

Most-used hook types

  1. 01Stat57%
  2. 02Story29%
  3. 03Bold Claim14%
● SEND CADENCE

The last 6 months of The Information.

Latest send tracked: 12 days ago. Peak month was Jul 26 with 7 emails.

0
Feb 26
0
Mar 26
0
Apr 26
0
May 26
0
Jun 26
7
Jul 26
● THE REST OF THE STASH

6 more emails inside. All searchable.

A peek at the back catalog. Subscribers see them in full — every screenshot, raw HTML, full classification.

Jul 29·Newsletter
The Briefing: Meta’s BlackRock Deal
Jul 28·Newsletter
Cursor Customers Fight Price Hikes in Contract Talks
Jul 28·Newsletter
Nvidia Makes Multibillion Dollar Investment in Ilya Sutskever’s Safe Superintelligence
Jul 28·Newsletter
The Briefing: Nvidia’s Overdone Investor Panic
Jul 27·Newsletter
DeepSeek Puts Current Funding Round on Hold
Jul 26·Newsletter
The Briefing: DeepSeek’s Sensitive Founder
● COMMONLY ASKED

The Information email FAQ.

What email platform (ESP) does The Information use?
The Information sends through SendGrid, based on 7 emails analyzed by BadRep. ESP signals come from sending infrastructure (return path, DKIM, List-Unsubscribe headers) — not self-reported.
How often does The Information send marketing emails?
The Information sends roughly 7 marketing emails per month, averaged across 1 months of tracked activity. Peak send month was July 2026 with 7 emails.
What types of emails does The Information send?
The Information's most-used email programs are Newsletter (100%). The full classification covers 1 distinct email types across BadRep's taxonomy.
What hook types does The Information use to open emails?
Top three hook types in The Information's subject-line + opener combinations: Stat (57%), Story (29%), Bold Claim (14%). BadRep classifies every email's opening hook to make stylistic patterns searchable.
How long are The Information's subject lines?
Average subject-line length for The Information is 51 characters across 7 emails. Plain-text subject lines throughout — no emoji.
What offers does The Information run in email?
57% of The Information's tracked emails carry a promotional offer. The most-used offer format is "% Off".
What category is The Information in?
BadRep classifies The Information under Creator Economy & Media. Niche tagging reflects the audience signal in the emails themselves, not the brand's own positioning copy.
Where do these The Information email examples come from?
Every email in this analysis was received, classified, and indexed by BadRep — a searchable email-intelligence vault. Subscribers can view full screenshots, raw HTML, and 20+ filter dimensions per email.
● ADJACENT TARGETS

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