BADREP / TIME OUT EMAILS

How Time Out writes email.

13 emails classified across 6 months, all sent through Mailgun. Tracked since Mar 2026. Every hook, framework, offer type and CTA — on the record.

Travel & Experiences

Time Out is one of 973 brands tracked in the BadRep vault, classified under Travel & Experiences. We've indexed 13 emails from Time Out since March 2026, sent at a cadence of roughly 2.2/month through Mailgun. Their program leans on Newsletter sends with Stat hooks; below is everything BadRep has noticed about how they actually write to their list.

● WHAT WE NOTICED
  • Lower-cadence sender — 2.2 emails/month vs the catalog median of 5.5.
  • Newsletter is the dominant program — 85% of all sends (11 of 13 emails).
  • Hook of choice: "Stat" — opens 38% of sends.
  • Subject lines average 54 characters, long — gets truncated in mobile previews.
  • Latest send tracked: 5 days ago — Time Out is currently active.
● VS THE TRAVEL & EXPERIENCES BENCHMARK

How Time Out stacks up in Travel & Experiences.

Time Out's email tactics track close to the Travel & Experiences median across the metrics BadRep measures.

MetricTime OutTravel & Experiences medianRead
Emoji in subject0%10%0% of niche
Personalization0%12%0% of niche
Median subject length54 chars37 chars46% longer
Median body length344 words367 words≈ niche

Benchmarks computed from 352 emails across 32 Travel & Experiences brands in the BadRep vault.

● LATEST EMAIL ON RECORD

Their freshest send — every angle dissected.

Time Out email: This Greek hotel is the perfect choice for a grown-up girls' holidayOpen in the Vault →
August 13, 2026Newsletter

This Greek hotel is the perfect choice for a grown-up girls' holiday

Update your preference |

HookDirect Offer
FrameworkFeature-led
Funnel stageTOFU
AwarenessProduct-aware
Words522
CTAs15
Primary CTAMinos Palace Resort
Psych triggers:
AuthorityAspirationSocial Proof
Takeaway

Time Out's monthly hotel roundup curates editor-tested stays across budget and luxury segments, leading with a Greek wellness resort for a girls' getaway.

● THE PATTERNS

What Time Out does on repeat.

2.2
emails/mo
6 active months
0%
personalized
merge tags + dynamic content
0%
with emoji 📨
avg subject: 54 chars
0%
with animated GIFs
motion in the inbox

Most-used email types

  1. 01Newsletter85%
  2. 02Welcome8%
  3. 03Promotional8%

Most-used hook types

  1. 01Stat38%
  2. 02Bold Claim31%
  3. 03Direct Offer15%
  4. 04Story8%
  5. 05Curiosity8%
● SEND CADENCE

The last 6 months of Time Out.

Latest send tracked: 5 days ago. Peak month was Apr 26 with 3 emails.

1
Mar 26
3
Apr 26
3
May 26
2
Jun 26
2
Jul 26
2
Aug 26
● THE REST OF THE STASH

12 more emails inside. All searchable.

A peek at the back catalog. Subscribers see them in full — every screenshot, raw HTML, full classification.

Aug 6·Newsletter
The world’s best cities for Gen Z to live, according to locals
Jul 23·Newsletter
The world’s greatest surfing destinations, from Mauritius to Bristol
Jul 9·Newsletter
The world’s happiest cities in 2026, according to locals
Jun 25·Newsletter
Celebrity weddings and the overtourism conundrum
Jun 11·Newsletter
And the world’s best city for food is...
May 28·Newsletter
The 12 museums everyone should visit in their lifetime
May 14·Newsletter
The world's best cities for art and culture in 2026
May 7·Promotional
Paris is always a good idea – especially this summer
Apr 30·Newsletter
The world’s most walkable cities, according to locals
Apr 16·Newsletter
The world's best cities for green space and nature, revealed
Apr 2·Newsletter
The world’s most beautiful places, ranked
Mar 27·Welcome
Welcome to Time Out: Your Passport to City Adventures!
● COMMONLY ASKED

Time Out email FAQ.

What email platform (ESP) does Time Out use?
Time Out sends through Mailgun, based on 13 emails analyzed by BadRep. ESP signals come from sending infrastructure (return path, DKIM, List-Unsubscribe headers) — not self-reported.
How often does Time Out send marketing emails?
Time Out sends roughly 2.2 marketing emails per month, averaged across 6 months of tracked activity. Peak send month was April 2026 with 3 emails.
What types of emails does Time Out send?
Time Out's most-used email programs are Newsletter (85%), Welcome (8%), Promotional (8%). The full classification covers 3 distinct email types across BadRep's taxonomy.
What hook types does Time Out use to open emails?
Top three hook types in Time Out's subject-line + opener combinations: Stat (38%), Bold Claim (31%), Direct Offer (15%). BadRep classifies every email's opening hook to make stylistic patterns searchable.
How long are Time Out's subject lines?
Average subject-line length for Time Out is 54 characters across 13 emails. Plain-text subject lines throughout — no emoji.
What category is Time Out in?
BadRep classifies Time Out under Travel & Experiences. Niche tagging reflects the audience signal in the emails themselves, not the brand's own positioning copy.
Where do these Time Out email examples come from?
Every email in this analysis was received, classified, and indexed by BadRep — a searchable email-intelligence vault. Subscribers can view full screenshots, raw HTML, and 20+ filter dimensions per email.
● ADJACENT TARGETS

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