How Flow with Caitlin writes email.
25 emails classified across 5 months, all sent through Kit (ConvertKit). Tracked since Apr 2026. Every hook, framework, offer type and CTA — on the record.
Flow with Caitlin is one of 973 brands tracked in the BadRep vault, classified under Health & Fitness + Services & Local. We've indexed 25 emails from Flow with Caitlin since April 2026, sent at a cadence of roughly 5/month through Kit (ConvertKit). Their program leans on Educational / Tips sends with Story hooks; below is everything BadRep has noticed about how they actually write to their list.
- Steady cadence at 5 emails/month over 5 tracked months.
- Personalizes 7.7× more than the median brand (100% vs 13% — merge tags, dynamic blocks, you-the-subscriber language).
- Educational / Tips is the dominant program — 40% of all sends (10 of 25 emails).
- Hook of choice: "Story" — opens 52% of sends.
- Subject lines average 30 characters, in the sweet spot for mobile preview (~30–50 chars).
- Leans on emoji in subject lines — 80% include one, vs catalog median of 8%.
- Latest send tracked: 5 days ago — Flow with Caitlin is currently active.
How Flow with Caitlin stacks up in Health & Fitness.
Against the Health & Fitness field, Flow with Caitlin leans far harder on emoji subject lines than peers (80% vs a 24% norm), and personalizes more than the median (100% vs 25%).
| Metric | Flow with Caitlin | Health & Fitness median | Read |
|---|---|---|---|
| Emoji in subject | 80% | 24% | 3.3× niche |
| Personalization | 100% | 25% | 4.0× niche |
| Median subject length | 29 chars | 37 chars | 22% shorter |
| Median body length | 367 words | 325 words | 13% longer |
Benchmarks computed from 4,593 emails across 202 Health & Fitness brands in the BadRep vault.
What Flow with Caitlin does on repeat.
Most-used email types
- 01Educational / Tips40%
- 02Newsletter28%
- 03Product Launch16%
- 04Survey / Feedback4%
- 05Onboarding4%
Most-used hook types
- 01Story52%
- 02Question24%
- 03Problem12%
- 04Direct Offer8%
- 05Bold Claim4%
The last 6 months of Flow with Caitlin.
Latest send tracked: 5 days ago. Peak month was Apr 26 with 10 emails.
24 more emails inside. All searchable.
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Flow with Caitlin email FAQ.
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