How TourRadar writes email.
8 emails classified across 1 months, all sent through SendGrid. Tracked since Jul 2026. Every hook, framework, offer type and CTA — on the record.
TourRadar is one of 747 brands tracked in the BadRep vault, classified under Travel & Experiences. We've indexed 8 emails from TourRadar since July 2026, sent at a cadence of roughly 8/month through SendGrid. Their program leans on Promotional sends with Bold Claim hooks; below is everything BadRep has noticed about how they actually write to their list.
● WHAT WE NOTICED
- Steady cadence at 8 emails/month over 1 tracked months.
- Promotional is the dominant program — 38% of all sends (3 of 8 emails).
- Hook of choice: "Bold Claim" — opens 38% of sends.
- Subject lines average 47 characters, in the sweet spot for mobile preview (~30–50 chars).
- Leans on emoji in subject lines — 50% include one, vs catalog median of 11%.
- Promotionally heavy: 38% of emails carry an offer, with "% Off" the most common format.
- Latest send tracked: today — TourRadar is currently active.
● THE PATTERNS
What TourRadar does on repeat.
8
emails/mo
1 active months
0%
personalized
merge tags + dynamic content
50%
with emoji 📨
avg subject: 47 chars
0%
with animated GIFs
motion in the inbox
Most-used email types
- 01Promotional38%
- 02Welcome25%
- 03Newsletter25%
- 04Onboarding13%
Most-used hook types
- 01Bold Claim38%
- 02Story25%
- 03Question25%
- 04Direct Offer13%
● SEND CADENCE
The last 6 months of TourRadar.
Latest send tracked: today. Peak month was Jul 26 with 8 emails.
● COMMONLY ASKED
TourRadar email FAQ.
What email platform (ESP) does TourRadar use?
TourRadar sends through SendGrid, based on 8 emails analyzed by BadRep. ESP signals come from sending infrastructure (return path, DKIM, List-Unsubscribe headers) — not self-reported.
How often does TourRadar send marketing emails?
TourRadar sends roughly 8 marketing emails per month, averaged across 1 months of tracked activity. Peak send month was July 2026 with 8 emails.
What types of emails does TourRadar send?
TourRadar's most-used email programs are Promotional (38%), Welcome (25%), Newsletter (25%). The full classification covers 4 distinct email types across BadRep's taxonomy.
What hook types does TourRadar use to open emails?
Top three hook types in TourRadar's subject-line + opener combinations: Bold Claim (38%), Story (25%), Question (25%). BadRep classifies every email's opening hook to make stylistic patterns searchable.
How long are TourRadar's subject lines?
Average subject-line length for TourRadar is 47 characters across 8 emails. 50% include at least one emoji.
What offers does TourRadar run in email?
38% of TourRadar's tracked emails carry a promotional offer. The most-used offer format is "% Off".
What category is TourRadar in?
BadRep classifies TourRadar under Travel & Experiences. Niche tagging reflects the audience signal in the emails themselves, not the brand's own positioning copy.
Where do these TourRadar email examples come from?
Every email in this analysis was received, classified, and indexed by BadRep — a searchable email-intelligence vault. Subscribers can view full screenshots, raw HTML, and 20+ filter dimensions per email.
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