How TourRadar writes email.
15 emails classified across 2 months, all sent through Iterable. Tracked since Jul 2026. Every hook, framework, offer type and CTA — on the record.
TourRadar is one of 973 brands tracked in the BadRep vault, classified under Travel & Experiences. We've indexed 15 emails from TourRadar since July 2026, sent at a cadence of roughly 7.5/month through Iterable. Their program leans on Promotional sends with Bold Claim hooks; below is everything BadRep has noticed about how they actually write to their list.
- Steady cadence at 7.5 emails/month over 2 tracked months.
- Promotional is the dominant program — 60% of all sends (9 of 15 emails).
- Hook of choice: "Bold Claim" — opens 47% of sends.
- Subject lines average 44 characters, in the sweet spot for mobile preview (~30–50 chars).
- Leans on emoji in subject lines — 27% include one, vs catalog median of 8%.
- Promotionally heavy: 53% of emails carry an offer, with "% Off" the most common format.
- Latest send tracked: 3 days ago — TourRadar is currently active.
How TourRadar stacks up in Travel & Experiences.
Against the Travel & Experiences field, TourRadar leans far harder on emoji subject lines than peers (27% vs a 10% norm).
| Metric | TourRadar | Travel & Experiences median | Read |
|---|---|---|---|
| Emoji in subject | 27% | 10% | 2.7× niche |
| Personalization | 7% | 12% | 58% of niche |
| Median subject length | 40 chars | 37 chars | ≈ niche |
| Median body length | 322 words | 367 words | 12% shorter |
Benchmarks computed from 352 emails across 32 Travel & Experiences brands in the BadRep vault.
What TourRadar does on repeat.
Most-used email types
- 01Promotional60%
- 02Welcome13%
- 03Newsletter13%
- 04Onboarding7%
- 05Product Launch7%
Most-used hook types
- 01Bold Claim47%
- 02Story20%
- 03Direct Offer20%
- 04Question13%
The last 6 months of TourRadar.
Latest send tracked: 3 days ago. Peak month was Jul 26 with 8 emails.
14 more emails inside. All searchable.
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TourRadar email FAQ.
What email platform (ESP) does TourRadar use?
How often does TourRadar send marketing emails?
What types of emails does TourRadar send?
What hook types does TourRadar use to open emails?
How long are TourRadar's subject lines?
Does TourRadar personalize its marketing emails?
What offers does TourRadar run in email?
What category is TourRadar in?
Where do these TourRadar email examples come from?
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