BADREP / VELLIS EMAILS

How Vellis writes email.

4 emails classified across 1 months, all sent through Mailgun. Tracked since Feb 2026. Every hook, framework, offer type and CTA — on the record.

Beauty & Style

Vellis is one of 973 brands tracked in the BadRep vault, classified under Beauty & Style. We've indexed 4 emails from Vellis since February 2026, sent at a cadence of roughly 4/month through Mailgun. Their program leans on Promotional sends with Direct Offer hooks; below is everything BadRep has noticed about how they actually write to their list.

● WHAT WE NOTICED
  • Steady cadence at 4 emails/month over 1 tracked months.
  • Promotional is the dominant program — 50% of all sends (2 of 4 emails).
  • Hook of choice: "Direct Offer" — opens 50% of sends.
  • Subject lines average 43 characters, in the sweet spot for mobile preview (~30–50 chars).
  • Promotionally heavy: 100% of emails carry an offer, with "% Off" the most common format.
  • No new sends tracked in 173 days — possibly seasonal or paused.
● VS THE BEAUTY & STYLE BENCHMARK

How Vellis stacks up in Beauty & Style.

Against the Beauty & Style field, Vellis keeps subject lines plainer than the field (0% carry an emoji vs 22%), and runs a more broadcast style than peers (0% personalized vs 19%).

MetricVellisBeauty & Style medianRead
Emoji in subject0%22%0% of niche
Personalization0%19%0% of niche
Median subject length44 chars34 chars29% longer
Median body length509 words174 words193% longer

Benchmarks computed from 2,202 emails across 104 Beauty & Style brands in the BadRep vault.

● LATEST EMAIL ON RECORD

Their freshest send — every angle dissected.

Vellis email: FINAL HOURS: Your 10% off expires tonightOpen in the Vault →
February 27, 2026Promotional

FINAL HOURS: Your 10% off expires tonight

This is your last chance—code expires at midnight

HookBold Claim
FrameworkPAS
Funnel stageBOFU
AwarenessProduct-aware
Offer% Off
Words486
CTAs2
Primary CTACLAIM YOUR 10% OFF NOW
Psych triggers:
UrgencyScarcityLoss AversionFOMOAspiration
Takeaway

Last-chance urgency email for a menopausal skincare product line, emphasizing an expiring 10% welcome discount code (WELCOME10) that expires at midnight.

● THE PATTERNS

What Vellis does on repeat.

4
emails/mo
1 active months
0%
personalized
merge tags + dynamic content
0%
with emoji 📨
avg subject: 43 chars
0%
with animated GIFs
motion in the inbox

Most-used email types

  1. 01Promotional50%
  2. 02Welcome50%

Most-used hook types

  1. 01Direct Offer50%
  2. 02Bold Claim25%
  3. 03Problem25%
● SEND CADENCE

The last 6 months of Vellis.

Latest send tracked: 173 days ago. Peak month was Feb 26 with 4 emails.

0
Sep 25
0
Oct 25
0
Nov 25
0
Dec 25
0
Jan 26
4
Feb 26
● THE REST OF THE STASH

3 more emails inside. All searchable.

A peek at the back catalog. Subscribers see them in full — every screenshot, raw HTML, full classification.

Feb 26·Promotional
Your 10% discount expires in 12 hours
Feb 24·Welcome
Why thousands of menopausal women trust Vellis
Feb 23·Welcome
Welcome to Vellis—here's 10% off your first order
● COMMONLY ASKED

Vellis email FAQ.

What email platform (ESP) does Vellis use?
Vellis sends through Mailgun, based on 4 emails analyzed by BadRep. ESP signals come from sending infrastructure (return path, DKIM, List-Unsubscribe headers) — not self-reported.
How often does Vellis send marketing emails?
Vellis sends roughly 4 marketing emails per month, averaged across 1 months of tracked activity. Peak send month was February 2026 with 4 emails.
What types of emails does Vellis send?
Vellis's most-used email programs are Promotional (50%), Welcome (50%). The full classification covers 2 distinct email types across BadRep's taxonomy.
What hook types does Vellis use to open emails?
Top three hook types in Vellis's subject-line + opener combinations: Direct Offer (50%), Bold Claim (25%), Problem (25%). BadRep classifies every email's opening hook to make stylistic patterns searchable.
How long are Vellis's subject lines?
Average subject-line length for Vellis is 43 characters across 4 emails. Plain-text subject lines throughout — no emoji.
What offers does Vellis run in email?
100% of Vellis's tracked emails carry a promotional offer. The most-used offer format is "% Off".
What category is Vellis in?
BadRep classifies Vellis under Beauty & Style. Niche tagging reflects the audience signal in the emails themselves, not the brand's own positioning copy.
Where do these Vellis email examples come from?
Every email in this analysis was received, classified, and indexed by BadRep — a searchable email-intelligence vault. Subscribers can view full screenshots, raw HTML, and 20+ filter dimensions per email.
● ADJACENT TARGETS

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