How Wave writes email.
7 emails classified across 3 months, all sent through Customer.io. Tracked since May 2026. Every hook, framework, offer type and CTA — on the record.
Wave is one of 973 brands tracked in the BadRep vault, classified under Productivity & Focus. We've indexed 7 emails from Wave since May 2026, sent at a cadence of roughly 2.3/month through Customer.io. Their program leans on Onboarding sends with Direct Offer hooks; below is everything BadRep has noticed about how they actually write to their list.
- Lower-cadence sender — 2.3 emails/month vs the catalog median of 5.5.
- Personalizes 3.3× more than the median brand (43% vs 13% — merge tags, dynamic blocks, you-the-subscriber language).
- Onboarding is the dominant program — 43% of all sends (3 of 7 emails).
- Hook of choice: "Direct Offer" — opens 43% of sends.
- Subject lines average 27 characters, tight — most readers see the whole thing in any inbox.
- Promotionally heavy: 57% of emails carry an offer, with "Free Trial" the most common format.
How Wave stacks up in Productivity & Focus.
Against the Productivity & Focus field, Wave keeps subject lines plainer than the field (0% carry an emoji vs 17%), and writes longer-form emails than most peers (270 words vs 138).
| Metric | Wave | Productivity & Focus median | Read |
|---|---|---|---|
| Emoji in subject | 0% | 17% | 0% of niche |
| Personalization | 43% | 52% | 83% of niche |
| Median subject length | 30 chars | 37 chars | 19% shorter |
| Median body length | 270 words | 138 words | 96% longer |
Benchmarks computed from 1,002 emails across 62 Productivity & Focus brands in the BadRep vault.
What Wave does on repeat.
Most-used email types
- 01Onboarding43%
- 02Re-engagement14%
- 03Welcome14%
- 04Product Launch14%
- 05Free Trial14%
Most-used hook types
- 01Direct Offer43%
- 02Bold Claim29%
- 03Problem29%
The last 6 months of Wave.
Latest send tracked: 41 days ago. Peak month was May 26 with 5 emails.
6 more emails inside. All searchable.
A peek at the back catalog. Subscribers see them in full — every screenshot, raw HTML, full classification.
Wave email FAQ.
What email platform (ESP) does Wave use?
How often does Wave send marketing emails?
What types of emails does Wave send?
What hook types does Wave use to open emails?
How long are Wave's subject lines?
Does Wave personalize its marketing emails?
What offers does Wave run in email?
What category is Wave in?
Where do these Wave email examples come from?
Stop screenshotting Wave emails.
Just search them.
Every email, every brand, every classification. $19/mo. Cancel anytime.
Browse the vault — free