How Wave writes email.
6 emails classified across 2 months, all sent through Customer.io. Tracked since May 2026. Every hook, framework, offer type and CTA — on the record.
Wave is one of 467 brands tracked in the BadRep vault, classified under AI Tools & Companions + Audio-First & Podcasts. We've indexed 6 emails from Wave since May 2026, sent at a cadence of roughly 3/month through Customer.io. Their program leans on Onboarding sends with Direct Offer hooks; below is everything BadRep has noticed about how they actually write to their list.
● WHAT WE NOTICED
- Steady cadence at 3 emails/month over 2 tracked months.
- Personalizes ~1.6× more than the median brand (33% vs 20% — merge tags, dynamic blocks, you-the-subscriber language).
- Onboarding is the dominant program — 50% of all sends (3 of 6 emails).
- Hook of choice: "Direct Offer" — opens 33% of sends.
- Subject lines average 26 characters, tight — most readers see the whole thing in any inbox.
- Promotionally heavy: 67% of emails carry an offer, with "Free Trial" the most common format.
- Latest send tracked: 6 days ago — Wave is currently active.
● THE PATTERNS
What Wave does on repeat.
3
emails/mo
2 active months
33%
personalized
merge tags + dynamic content
0%
with emoji 📨
avg subject: 26 chars
0%
with animated GIFs
motion in the inbox
Most-used email types
- 01Onboarding50%
- 02Free Trial17%
- 03Re-engagement17%
- 04Welcome17%
Most-used hook types
- 01Direct Offer33%
- 02Bold Claim33%
- 03Problem33%
● SEND CADENCE
The last 6 months of Wave.
Latest send tracked: 6 days ago. Peak month was May 26 with 5 emails.
● COMMONLY ASKED
Wave email FAQ.
What email platform (ESP) does Wave use?
Wave sends through Customer.io, based on 6 emails analyzed by BadRep. ESP signals come from sending infrastructure (return path, DKIM, List-Unsubscribe headers) — not self-reported.
How often does Wave send marketing emails?
Wave sends roughly 3 marketing emails per month, averaged across 2 months of tracked activity. Peak send month was May 2026 with 5 emails.
What types of emails does Wave send?
Wave's most-used email programs are Onboarding (50%), Free Trial (17%), Re-engagement (17%). The full classification covers 4 distinct email types across BadRep's taxonomy.
What hook types does Wave use to open emails?
Top three hook types in Wave's subject-line + opener combinations: Direct Offer (33%), Bold Claim (33%), Problem (33%). BadRep classifies every email's opening hook to make stylistic patterns searchable.
How long are Wave's subject lines?
Average subject-line length for Wave is 26 characters across 6 emails. Plain-text subject lines throughout — no emoji.
Does Wave personalize its marketing emails?
33% of Wave's emails show personalization signals — merge tags, dynamic content blocks, or first-person framing tied to subscriber attributes.
What offers does Wave run in email?
67% of Wave's tracked emails carry a promotional offer. The most-used offer format is "Free Trial".
What category is Wave in?
BadRep classifies Wave under AI Tools & Companions and Audio-First & Podcasts and Productivity & Focus. Niche tagging reflects the audience signal in the emails themselves, not the brand's own positioning copy.
Where do these Wave email examples come from?
Every email in this analysis was received, classified, and indexed by BadRep — a searchable email-intelligence vault. Subscribers can view full screenshots, raw HTML, and 20+ filter dimensions per email.
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