BADREP / WILDSAM EMAILS

How WILDSAM writes email.

7 emails classified across 2 months, all sent through Klaviyo. Tracked since Jul 2026. Every hook, framework, offer type and CTA — on the record.

Travel & Hospitality

WILDSAM is one of 950 brands tracked in the BadRep vault, classified under Travel & Hospitality. We've indexed 7 emails from WILDSAM since July 2026, sent at a cadence of roughly 3.5/month through Klaviyo. Their program leans on Promotional sends with Problem hooks; below is everything BadRep has noticed about how they actually write to their list.

● WHAT WE NOTICED
  • Steady cadence at 3.5 emails/month over 2 tracked months.
  • Animated GIFs in 100% of emails — most brands BadRep tracks send zero (catalog median: 0%).
  • Promotional is the dominant program — 29% of all sends (2 of 7 emails).
  • Hook of choice: "Problem" — opens 29% of sends.
  • Subject lines average 28 characters, tight — most readers see the whole thing in any inbox.
  • Latest send tracked: yesterday — WILDSAM is currently active.
● VS THE TRAVEL & HOSPITALITY BENCHMARK

How WILDSAM stacks up in Travel & Hospitality.

WILDSAM's email tactics track close to the Travel & Hospitality median across the metrics BadRep measures.

MetricWILDSAMTravel & Hospitality medianRead
Emoji in subject0%11%0% of niche
Personalization14%15%≈ niche
Median subject length28 chars34 chars18% shorter
Median body length202 words173 words17% longer

Benchmarks computed from 55 emails across 19 Travel & Hospitality brands in the BadRep vault.

● LATEST EMAIL ON RECORD

Their freshest send — every angle dissected.

WILDSAM email: Road Trip Awards 2026Open in the Vault →
August 12, 2026Newsletter

Road Trip Awards 2026

HookCuriosity
FrameworkStory-led
Funnel stageTOFU
AwarenessSolution-aware
Words224
CTAs0
Psych triggers:
AspirationCuriosityNovelty
Takeaway

Wildsam announces its 2026 Road Trip Awards featuring curated travel destinations, lodging, and experiences that inspire exploration and adventure across America.

● THE PATTERNS

What WILDSAM does on repeat.

3.5
emails/mo
2 active months
14%
personalized
merge tags + dynamic content
0%
with emoji 📨
avg subject: 28 chars
100%
with animated GIFs
motion in the inbox

Most-used email types

  1. 01Promotional29%
  2. 02Newsletter29%
  3. 03Welcome14%
  4. 04Educational / Tips14%
  5. 05Storytelling14%

Most-used hook types

  1. 01Problem29%
  2. 02Curiosity29%
  3. 03Direct Offer14%
  4. 04Bold Claim14%
  5. 05Story14%
● SEND CADENCE

The last 6 months of WILDSAM.

Latest send tracked: yesterday. Peak month was Aug 26 with 5 emails.

0
Mar 26
0
Apr 26
0
May 26
0
Jun 26
2
Jul 26
5
Aug 26
● THE REST OF THE STASH

6 more emails inside. All searchable.

A peek at the back catalog. Subscribers see them in full — every screenshot, raw HTML, full classification.

Aug 10·Storytelling
River Town Rhythm
Aug 7·Educational / Tips
Nine reasons to take a walk in the forest
Aug 5·Promotional
Want to Explore Northern California?
Aug 3·Newsletter
Why Dark Skies Are Essential
Jul 31·Promotional
Green Mountains? Great Lakes? Big Sky?
Jul 30·Welcome
Welcome to Wildsam
● COMMONLY ASKED

WILDSAM email FAQ.

What email platform (ESP) does WILDSAM use?
WILDSAM sends through Klaviyo, based on 7 emails analyzed by BadRep. ESP signals come from sending infrastructure (return path, DKIM, List-Unsubscribe headers) — not self-reported.
How often does WILDSAM send marketing emails?
WILDSAM sends roughly 3.5 marketing emails per month, averaged across 2 months of tracked activity. Peak send month was August 2026 with 5 emails.
What types of emails does WILDSAM send?
WILDSAM's most-used email programs are Promotional (29%), Newsletter (29%), Welcome (14%). The full classification covers 5 distinct email types across BadRep's taxonomy.
What hook types does WILDSAM use to open emails?
Top three hook types in WILDSAM's subject-line + opener combinations: Problem (29%), Curiosity (29%), Direct Offer (14%). BadRep classifies every email's opening hook to make stylistic patterns searchable.
How long are WILDSAM's subject lines?
Average subject-line length for WILDSAM is 28 characters across 7 emails. Plain-text subject lines throughout — no emoji.
Does WILDSAM personalize its marketing emails?
14% of WILDSAM's emails show personalization signals — merge tags, dynamic content blocks, or first-person framing tied to subscriber attributes.
What category is WILDSAM in?
BadRep classifies WILDSAM under Travel & Hospitality. Niche tagging reflects the audience signal in the emails themselves, not the brand's own positioning copy.
Where do these WILDSAM email examples come from?
Every email in this analysis was received, classified, and indexed by BadRep — a searchable email-intelligence vault. Subscribers can view full screenshots, raw HTML, and 20+ filter dimensions per email.
● ADJACENT TARGETS

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