BADREP / NICHES / TRAVEL & HOSPITALITY

Email examples from Travel & Hospitality brands.

3 brands, 8 emails analyzed across 5 months. Every hook, framework, offer type and CTA — on the record.

Travel & Hospitality is one of the most-tracked niches in the BadRep vault — 3 brands sending 8 emails at an average of 0.5/month per brand. The dominant ESP in this niche is Unknown. Travel & Hospitality marketers lean on Promotional sends with Problem hooks — below is the full breakdown of how this corner of the inbox actually writes.

THE NICHE PATTERNS

What Travel & Hospitality brands do on repeat.

0.5
emails/mo per brand
Across 3 brands
50%
personalized
merge tags + dynamic blocks
0%
with emoji 📨
in the subject line
25%
with animated GIFs
motion in the inbox

Most-used email types

  1. 01Promotional38%
  2. 02Newsletter25%
  3. 03Onboarding13%
  4. 04Event / Webinar13%
  5. 05Abandoned Cart13%

Most-used hook types

  1. 01Problem38%
  2. 02Bold Claim38%
  3. 03Direct Offer13%
  4. 04Story13%
THE BRANDS

3 brands writing Travel & Hospitality emails.

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