Travel & Hospitality is one of the most-tracked niches in the BadRep vault — 17 brands sending 54 emails at an average of 1.6/month per brand. The dominant ESP in this niche is Unknown. Travel & Hospitality marketers lean on Welcome sends with Direct Offer hooks — below is the full breakdown of how this corner of the inbox actually writes.
● THE NICHE PATTERNS
What Travel & Hospitality brands do on repeat.
1.6
emails/mo per brand
Across 17 brands
15%
personalized
merge tags + dynamic blocks
11%
with emoji 📨
in the subject line
54%
with animated GIFs
motion in the inbox
Most-used email types
- 01Welcome22%
- 02Promotional22%
- 03Newsletter20%
- 04Seasonal / Holiday9%
- 05Onboarding7%
Most-used hook types
- 01Direct Offer33%
- 02Story19%
- 03Curiosity19%
- 04Bold Claim13%
- 05Problem7%
● TRAVEL & HOSPITALITY EMAIL BENCHMARKS
Email marketing benchmarks for Travel & Hospitality.
Median and average figures across 55 emails from 19 Travel & Hospitality brands tracked in the BadRep vault — a reference point for how travel & hospitality brands actually write, format, and structure their marketing emails.
| Metric | Travel & Hospitality benchmark |
|---|---|
| Median subject length | 34 chars |
| Median body length | 173 words |
| CTAs per email (avg) | 3 |
| Emoji in subject line | 11% |
| Personalized emails | 15% |
● THE BRANDS
17 brands writing Travel & Hospitality emails.
Milwaukee Bucks
15 emails →
Field Mag
7 emails →
WILDSAM
7 emails →
AutoCamp
4 emails →
KLM Royal Dutch Airlines
3 emails →
The Boca Raton
3 emails →
Ireland Reaching Out
3 emails →
Jacumba Hot Springs Hotel
2 emails →
Ryanair Service
2 emails →
Mama Raya
1 emails →
Starry
1 emails →
Alchemy of Breath
1 emails →
Outdoorsy
1 emails →
Hotel June
1 emails →
Tradewinds Hotel
1 emails →
Jet2.com
1 emails →
The Vine
1 emails →
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