BADREP / ZODIAC.FM EMAILS

How Zodiac.fm writes email.

7 emails classified across 2 months, all sent through Customer.io. Tracked since May 2026. Every hook, framework, offer type and CTA — on the record.

Spirituality & Astrology

Zodiac.fm is one of 973 brands tracked in the BadRep vault, classified under Spirituality & Astrology. We've indexed 7 emails from Zodiac.fm since May 2026, sent at a cadence of roughly 3.5/month through Customer.io. Their program leans on Upsell / Cross-sell sends with Problem hooks; below is everything BadRep has noticed about how they actually write to their list.

● WHAT WE NOTICED
  • Steady cadence at 3.5 emails/month over 2 tracked months.
  • Personalizes 7.7× more than the median brand (100% vs 13% — merge tags, dynamic blocks, you-the-subscriber language).
  • Upsell / Cross-sell is the dominant program — 43% of all sends (3 of 7 emails).
  • Hook of choice: "Problem" — opens 29% of sends.
  • Subject lines average 43 characters, in the sweet spot for mobile preview (~30–50 chars).
  • Promotionally heavy: 57% of emails carry an offer, with "% Off" the most common format.
  • No new sends tracked in 75 days — possibly seasonal or paused.
● VS THE SPIRITUALITY & ASTROLOGY BENCHMARK

How Zodiac.fm stacks up in Spirituality & Astrology.

Against the Spirituality & Astrology field, Zodiac.fm keeps subject lines plainer than the field (0% carry an emoji vs 24%), and personalizes more than the median (100% vs 42%).

MetricZodiac.fmSpirituality & Astrology medianRead
Emoji in subject0%24%0% of niche
Personalization100%42%2.4× niche
Median subject length42 chars43 chars≈ niche
Median body length731 words252 words190% longer

Benchmarks computed from 3,808 emails across 112 Spirituality & Astrology brands in the BadRep vault.

● LATEST EMAIL ON RECORD

Their freshest send — every angle dissected.

Zodiac.fm email: Midnight: 20% off ends (here's what you're actually deciding)Open in the Vault →
June 3, 2026Upsell / Cross-sell

Midnight: 20% off ends (here's what you're actually deciding)

20% off ends (here's what you're actually deciding)

HookProblem
FrameworkStory-led
Funnel stageBOFU
AwarenessProduct-aware
Offer% Off
Words684
CTAs2
Primary CTAActivate All Four Frequencies for $7.33/mo
Psych triggers:
ScarcityUrgencyLoss AversionSocial ProofCuriosityAspiration
Takeaway

Upsell from Core to full four-frequency system, positioning the decision as about self-discovery rather than cost. Uses social proof, philosophical framing, and midnight deadline urgency.

● THE PATTERNS

What Zodiac.fm does on repeat.

3.5
emails/mo
2 active months
100%
personalized
merge tags + dynamic content
0%
with emoji 📨
avg subject: 43 chars
0%
with animated GIFs
motion in the inbox

Most-used email types

  1. 01Upsell / Cross-sell43%
  2. 02Educational / Tips29%
  3. 03Onboarding29%

Most-used hook types

  1. 01Problem29%
  2. 02Stat14%
  3. 03Story14%
  4. 04Curiosity14%
  5. 05Bold Claim14%
● SEND CADENCE

The last 6 months of Zodiac.fm.

Latest send tracked: 75 days ago. Peak month was May 26 with 4 emails.

0
Jan 26
0
Feb 26
0
Mar 26
0
Apr 26
4
May 26
3
Jun 26
● THE REST OF THE STASH

6 more emails inside. All searchable.

A peek at the back catalog. Subscribers see them in full — every screenshot, raw HTML, full classification.

Jun 2·Upsell / Cross-sell
The week 2 plateau (48 hours left at 20% off)
Jun 1·Upsell / Cross-sell
20% off all four frequencies (72 hours only)
May 31·Educational / Tips
Astrology and your Zodiac Frequencies
May 29·Educational / Tips
The Four Zodiac Frequencies Explained
Unlock 2+ more Zodiac.fm emails →
● COMMONLY ASKED

Zodiac.fm email FAQ.

What email platform (ESP) does Zodiac.fm use?
Zodiac.fm sends through Customer.io, based on 7 emails analyzed by BadRep. ESP signals come from sending infrastructure (return path, DKIM, List-Unsubscribe headers) — not self-reported.
How often does Zodiac.fm send marketing emails?
Zodiac.fm sends roughly 3.5 marketing emails per month, averaged across 2 months of tracked activity. Peak send month was May 2026 with 4 emails.
What types of emails does Zodiac.fm send?
Zodiac.fm's most-used email programs are Upsell / Cross-sell (43%), Educational / Tips (29%), Onboarding (29%). The full classification covers 3 distinct email types across BadRep's taxonomy.
What hook types does Zodiac.fm use to open emails?
Top three hook types in Zodiac.fm's subject-line + opener combinations: Problem (29%), Stat (14%), Story (14%). BadRep classifies every email's opening hook to make stylistic patterns searchable.
How long are Zodiac.fm's subject lines?
Average subject-line length for Zodiac.fm is 43 characters across 7 emails. Plain-text subject lines throughout — no emoji.
Does Zodiac.fm personalize its marketing emails?
100% of Zodiac.fm's emails show personalization signals — merge tags, dynamic content blocks, or first-person framing tied to subscriber attributes.
What offers does Zodiac.fm run in email?
57% of Zodiac.fm's tracked emails carry a promotional offer. The most-used offer format is "% Off".
What category is Zodiac.fm in?
BadRep classifies Zodiac.fm under Spirituality & Astrology. Niche tagging reflects the audience signal in the emails themselves, not the brand's own positioning copy.
Where do these Zodiac.fm email examples come from?
Every email in this analysis was received, classified, and indexed by BadRep — a searchable email-intelligence vault. Subscribers can view full screenshots, raw HTML, and 20+ filter dimensions per email.
● ADJACENT TARGETS

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