How Zodiac.fm writes email.
7 emails classified across 2 months, all sent through Customer.io. Tracked since May 2026. Every hook, framework, offer type and CTA — on the record.
Zodiac.fm is one of 467 brands tracked in the BadRep vault, classified under AI Tools & Companions + Audio-First & Podcasts. We've indexed 7 emails from Zodiac.fm since May 2026, sent at a cadence of roughly 3.5/month through Customer.io. Their program leans on Upsell / Cross-sell sends with Problem hooks; below is everything BadRep has noticed about how they actually write to their list.
● WHAT WE NOTICED
- Steady cadence at 3.5 emails/month over 2 tracked months.
- Personalizes 5.0× more than the median brand (100% vs 20% — merge tags, dynamic blocks, you-the-subscriber language).
- Upsell / Cross-sell is the dominant program — 43% of all sends (3 of 7 emails).
- Hook of choice: "Problem" — opens 29% of sends.
- Subject lines average 43 characters, in the sweet spot for mobile preview (~30–50 chars).
- Promotionally heavy: 57% of emails carry an offer, with "% Off" the most common format.
- Latest send tracked: 6 days ago — Zodiac.fm is currently active.
● THE PATTERNS
What Zodiac.fm does on repeat.
3.5
emails/mo
2 active months
100%
personalized
merge tags + dynamic content
0%
with emoji 📨
avg subject: 43 chars
0%
with animated GIFs
motion in the inbox
Most-used email types
- 01Upsell / Cross-sell43%
- 02Educational / Tips29%
- 03Onboarding29%
Most-used hook types
- 01Problem29%
- 02Question14%
- 03Story14%
- 04Curiosity14%
- 05Bold Claim14%
● SEND CADENCE
The last 6 months of Zodiac.fm.
Latest send tracked: 6 days ago. Peak month was May 26 with 4 emails.
● COMMONLY ASKED
Zodiac.fm email FAQ.
What email platform (ESP) does Zodiac.fm use?
Zodiac.fm sends through Customer.io, based on 7 emails analyzed by BadRep. ESP signals come from sending infrastructure (return path, DKIM, List-Unsubscribe headers) — not self-reported.
How often does Zodiac.fm send marketing emails?
Zodiac.fm sends roughly 3.5 marketing emails per month, averaged across 2 months of tracked activity. Peak send month was May 2026 with 4 emails.
What types of emails does Zodiac.fm send?
Zodiac.fm's most-used email programs are Upsell / Cross-sell (43%), Educational / Tips (29%), Onboarding (29%). The full classification covers 3 distinct email types across BadRep's taxonomy.
What hook types does Zodiac.fm use to open emails?
Top three hook types in Zodiac.fm's subject-line + opener combinations: Problem (29%), Question (14%), Story (14%). BadRep classifies every email's opening hook to make stylistic patterns searchable.
How long are Zodiac.fm's subject lines?
Average subject-line length for Zodiac.fm is 43 characters across 7 emails. Plain-text subject lines throughout — no emoji.
Does Zodiac.fm personalize its marketing emails?
100% of Zodiac.fm's emails show personalization signals — merge tags, dynamic content blocks, or first-person framing tied to subscriber attributes.
What offers does Zodiac.fm run in email?
57% of Zodiac.fm's tracked emails carry a promotional offer. The most-used offer format is "% Off".
What category is Zodiac.fm in?
BadRep classifies Zodiac.fm under AI Tools & Companions and Audio-First & Podcasts and Mental Health & Wellbeing and Spirituality & Astrology. Niche tagging reflects the audience signal in the emails themselves, not the brand's own positioning copy.
Where do these Zodiac.fm email examples come from?
Every email in this analysis was received, classified, and indexed by BadRep — a searchable email-intelligence vault. Subscribers can view full screenshots, raw HTML, and 20+ filter dimensions per email.
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