BADREP / GUIDES / ESP INTEL

Mailgun Email Examples — which brands actually use Mailgun

By Xenia from BadRep·Updated July 27, 2026

Every Mailgun-sent campaign we track. Subject lines, hooks, offer patterns — on the record.

Mailgun is primarily a transactional ESP (developer-focused) but also handles lifecycle and marketing sends for brands that prefer API-first infrastructure. Owned by Sinch since 2021. Often paired with a separate marketing tool, with Mailgun handling deliverability infrastructure.

200 emails analyzed51 brandsLatest: 2026-07-27
● THE PATTERNS

What brands actually do.

200
emails analyzed
from 51 brands
26%
personalized
merge tags + dynamic content
20%
emoji subjects 📨
avg subject: 41 chars
9%
with GIFs
motion in the inbox

Most-used hook types

  1. 01Bold Claim38%
  2. 02Direct Offer14%
  3. 03Problem13%
  4. 04Question12%
  5. 05Story10%

Most-used copy frameworks

  1. 01Story-led31%
  2. 02PAS17%
  3. 03FAB12%
  4. 04Feature-led12%
  5. 05AIDA10%
● FEATURED EXAMPLE

A real email from Lovepop.

Lovepop email: This is one big deal 😳Open in the Vault →
July 27, 2026Promotional

This is one big deal 😳

Share more love. Save more $

HookBold Claim
FrameworkFeature-led
FunnelMOFU
AwarenessProduct-aware
ESPMailgun
Takeaway

Lovepop announces a sale on pop-up cards starting at $9, leveraging intrigue and urgency to drive clicks to shop.

● BEST PRACTICES

2 rules for email emails that convert.

What actually works — pulled from analyzing real send data, not from generic copywriting blog posts.

01

Best for transactional + developer use cases

Mailgun's strength is API-first transactional delivery — signup confirmations, password resets, receipts. Most marketing teams pair it with a separate marketing ESP for campaigns.

02

Strong deliverability infrastructure

Mailgun's deliverability tooling (validations, IP warming, suppression management) is mature. Brands often use Mailgun as the SMTP backbone behind a more user-facing marketing tool.

● 12 RECENT SENDS

The latest emails from across the catalog.

Real sends, recent dates, real subject lines. Click any thumbnail to see the full email inside the vault.

Jul 27·Lovepop
This is one big deal 😳
Jul 26·Emma at Artfinder
Investing in art? Here's why it's worth it 💌
Jul 26·AdAstra
Saturn Retrograde in Aries: Slow Down or Man Up?
Jul 26·California Psychics
Today's Libra horoscope
Jul 26·Conscious Fit Coaches
for women only, User Name
Jul 26·Averra Home Inc
Prescription Sports Glasses - 30% OFF Today!
Jul 26·Peak Flow Academy
The fastest way to progress…
Jul 26·Lenny's Newsletter
Anthropic’s first technical PM on token maxing, the jagged edge, and living in the future | Dianne Penn
Jul 26·Lovepop
Every family’s got a card person 💌
Jul 26·Rebecca Cohen
This Week: Let Your Breath Lead
Jul 26·Emma at Artfinder
Best of July 🏖️
Jul 26·JD Sports
JD STATUS Members Get More
Unlock 187+ more — $19/mo →
● TOP BRANDS IN THIS SAMPLE

Most-tracked brands.

REAL Success
57 emails →
California Psychics
11 emails →
Peak Flow Academy
11 emails →
Speak Portuguese Fast
9 emails →
Lovepop
7 emails →
AdAstra
7 emails →
9D Breathwork
6 emails →
Focus Forward
6 emails →
● SUBJECT LINE PATTERNS

Subject lines we noticed, verbatim.

Six standout subject lines from six different brands in this sample. Real subject lines — these landed in inboxes.

  • 01This is one big deal 😳
  • 02Investing in art? Here's why it's worth it 💌
  • 03Saturn Retrograde in Aries: Slow Down or Man Up?
  • 04Today's Libra horoscope
  • 05for women only, User Name
  • 06Prescription Sports Glasses - 30% OFF Today!
● COMMONLY ASKED

Questions marketers ask.

What makes a good email email?
A good email email is on-brand, fast to comprehend, and points to a single next action. The collection above shows what brands across our index actually send. BadRep classifies each one across 20+ dimensions so you can filter by hook type, copy framework, ESP, funnel stage, awareness level, and offer type.
What hook types do brands use for email emails?
The dominant hook types across this sample: Bold Claim (38%), Direct Offer (14%), Problem (13%), Question (12%), Story (10%). These are surfaced live from real sends — not from copywriting blog posts.
Which ESPs do brands use to send email emails?
Top ESPs in this sample: Mailgun (100%). ESP detection comes from infrastructure signals (return path, DKIM, List-Unsubscribe), not self-reporting.
What's the average subject line length for email emails?
Across this sample, 41 characters. 20% include at least one emoji. 26% show personalization signals (merge tags, dynamic content, or first-person framing).
Where can I see more email email examples?
BadRep indexes every email from every brand we track and classifies it across 20+ dimensions. The collection on this page is the public-facing slice; subscribers see the full vault with filterable search, raw HTML, and brand-level aggregations. $19/month, cancel anytime.

600+ brands. 20,000+ classified emails.
Inside the vault.

Filter by hook, framework, ESP, funnel stage — search every send. $19/mo. Cancel anytime.

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