BADREP / IMMÜN EMAILS

How Immün writes email.

4 emails classified across 1 months, all sent through Klaviyo. Tracked since May 2026. Every hook, framework, offer type and CTA — on the record.

Health & Fitness

Immün is one of 973 brands tracked in the BadRep vault, classified under Health & Fitness. We've indexed 4 emails from Immün since May 2026, sent at a cadence of roughly 4/month through Klaviyo. Their program leans on Promotional sends with Bold Claim hooks; below is everything BadRep has noticed about how they actually write to their list.

● WHAT WE NOTICED
  • Steady cadence at 4 emails/month over 1 tracked months.
  • Promotional is the dominant program — 75% of all sends (3 of 4 emails).
  • Hook of choice: "Bold Claim" — opens 50% of sends.
  • Subject lines average 28 characters, tight — most readers see the whole thing in any inbox.
  • Promotionally heavy: 100% of emails carry an offer, with "% Off" the most common format.
  • No new sends tracked in 97 days — possibly seasonal or paused.
● VS THE HEALTH & FITNESS BENCHMARK

How Immün stacks up in Health & Fitness.

Against the Health & Fitness field, Immün keeps subject lines plainer than the field (0% carry an emoji vs 24%), and runs a more broadcast style than peers (0% personalized vs 25%).

MetricImmünHealth & Fitness medianRead
Emoji in subject0%24%0% of niche
Personalization0%25%0% of niche
Median subject length26 chars37 chars30% shorter
Median body length142 words325 words56% shorter

Benchmarks computed from 4,593 emails across 202 Health & Fitness brands in the BadRep vault.

● LATEST EMAIL ON RECORD

Their freshest send — every angle dissected.

Immün email: Unlock up to 52% off Your First Purchase!Open in the Vault →
May 13, 2026Promotional

Unlock up to 52% off Your First Purchase!

HookBold Claim
FrameworkFAB
Funnel stageTOFU
AwarenessSolution-aware
Offer% Off
Words143
CTAs3
Primary CTAClaim My Discount!
Psych triggers:
UrgencyScarcityCuriosityNovelty
Takeaway

First-purchase discount offer for Immün's 13-in-1 immunity supplement blend with up to 52% off using code 'Surprise'. Email emphasizes product differentiation versus legacy vitamin C brands and urgency via limited-time offer.

● THE PATTERNS

What Immün does on repeat.

4
emails/mo
1 active months
0%
personalized
merge tags + dynamic content
0%
with emoji 📨
avg subject: 28 chars
0%
with animated GIFs
motion in the inbox

Most-used email types

  1. 01Promotional75%
  2. 02Abandoned Cart25%

Most-used hook types

  1. 01Bold Claim50%
  2. 02Pattern Interrupt25%
  3. 03Question25%
● SEND CADENCE

The last 6 months of Immün.

Latest send tracked: 97 days ago. Peak month was May 26 with 4 emails.

0
Dec 25
0
Jan 26
0
Feb 26
0
Mar 26
0
Apr 26
4
May 26
● THE REST OF THE STASH

3 more emails inside. All searchable.

A peek at the back catalog. Subscribers see them in full — every screenshot, raw HTML, full classification.

May 12·Promotional
Why Your Body Needs Immün
May 11·Promotional
Still on the Fence?
May 10·Abandoned Cart
Psst! We Saw You Staring...
● COMMONLY ASKED

Immün email FAQ.

What email platform (ESP) does Immün use?
Immün sends through Klaviyo, based on 4 emails analyzed by BadRep. ESP signals come from sending infrastructure (return path, DKIM, List-Unsubscribe headers) — not self-reported.
How often does Immün send marketing emails?
Immün sends roughly 4 marketing emails per month, averaged across 1 months of tracked activity. Peak send month was May 2026 with 4 emails.
What types of emails does Immün send?
Immün's most-used email programs are Promotional (75%), Abandoned Cart (25%). The full classification covers 2 distinct email types across BadRep's taxonomy.
What hook types does Immün use to open emails?
Top three hook types in Immün's subject-line + opener combinations: Bold Claim (50%), Pattern Interrupt (25%), Question (25%). BadRep classifies every email's opening hook to make stylistic patterns searchable.
How long are Immün's subject lines?
Average subject-line length for Immün is 28 characters across 4 emails. Plain-text subject lines throughout — no emoji.
What offers does Immün run in email?
100% of Immün's tracked emails carry a promotional offer. The most-used offer format is "% Off".
What category is Immün in?
BadRep classifies Immün under Health & Fitness. Niche tagging reflects the audience signal in the emails themselves, not the brand's own positioning copy.
Where do these Immün email examples come from?
Every email in this analysis was received, classified, and indexed by BadRep — a searchable email-intelligence vault. Subscribers can view full screenshots, raw HTML, and 20+ filter dimensions per email.
● ADJACENT TARGETS

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