BADREP / LEVELS EMAILS

How Levels writes email.

13 emails classified across 2 months, all sent through Mailjet. Tracked since Jul 2026. Every hook, framework, offer type and CTA — on the record.

Health & Fitness

Levels is one of 946 brands tracked in the BadRep vault, classified under Health & Fitness. We've indexed 13 emails from Levels since July 2026, sent at a cadence of roughly 6.5/month through Mailjet. Their program leans on Educational / Tips sends with Bold Claim hooks; below is everything BadRep has noticed about how they actually write to their list.

● WHAT WE NOTICED
  • Steady cadence at 6.5 emails/month over 2 tracked months.
  • Educational / Tips is the dominant program — 38% of all sends (5 of 13 emails).
  • Hook of choice: "Bold Claim" — opens 38% of sends.
  • Subject lines average 37 characters, in the sweet spot for mobile preview (~30–50 chars).
  • Latest send tracked: yesterday — Levels is currently active.
● VS THE HEALTH & FITNESS BENCHMARK

How Levels stacks up in Health & Fitness.

Against the Health & Fitness field, Levels keeps subject lines plainer than the field (0% carry an emoji vs 25%).

MetricLevelsHealth & Fitness medianRead
Emoji in subject0%25%0% of niche
Personalization23%25%≈ niche
Median subject length39 chars37 chars≈ niche
Median body length349 words324 words≈ niche

Benchmarks computed from 4,444 emails across 201 Health & Fitness brands in the BadRep vault.

● LATEST EMAIL ON RECORD

Their freshest send — every angle dissected.

Levels email: The Marker You're Missing: Homocysteine Open in the Vault →
August 11, 2026Educational / Tips

The Marker You're Missing: Homocysteine 

First in an occasional series on overlooked biomarkers

HookProblem
FrameworkPAS
Funnel stageTOFU
AwarenessProblem-aware
Words363
CTAs5
Primary CTAWhy homocysteine matters →
Psych triggers:
CuriosityAuthority
Takeaway

Educate readers on homocysteine as a hidden biomarker that standard B12 tests miss, explaining why it matters and how to interpret results.

● THE PATTERNS

What Levels does on repeat.

6.5
emails/mo
2 active months
23%
personalized
merge tags + dynamic content
0%
with emoji 📨
avg subject: 37 chars
0%
with animated GIFs
motion in the inbox

Most-used email types

  1. 01Educational / Tips38%
  2. 02Product Launch31%
  3. 03Newsletter8%
  4. 04Welcome8%
  5. 05Social Proof8%

Most-used hook types

  1. 01Bold Claim38%
  2. 02Question23%
  3. 03Problem15%
  4. 04Direct Offer8%
  5. 05Stat8%
● SEND CADENCE

The last 6 months of Levels.

Latest send tracked: yesterday. Peak month was Jul 26 with 9 emails.

0
Mar 26
0
Apr 26
0
May 26
0
Jun 26
9
Jul 26
4
Aug 26
● THE REST OF THE STASH

12 more emails inside. All searchable.

A peek at the back catalog. Subscribers see them in full — every screenshot, raw HTML, full classification.

Aug 6·Educational / Tips
The Stanford scientist who caught his own diabetes
Aug 4·Educational / Tips
Is your multivitamin actually worth it?
Aug 1·Free Trial
Still thinking about Levels?
Jul 30·Educational / Tips
Everything you learned about fat was wrong 
Jul 30·Product Launch
Made for you, no matter who you are
Jul 28·Educational / Tips
The blood marker most people ignore 
Jul 28·Social Proof
Here’s what 100,000+ Levels members have seen
Jul 27·Product Launch
A note about our new pricing
Jul 27·Product Launch
Find the right Levels Program for you
Jul 26·Newsletter
From the Doctors: How does my doctor use AI?
Jul 26·Product Launch
How your data becomes direction with Levels
Jul 25·Welcome
Welcome to Levels
● COMMONLY ASKED

Levels email FAQ.

What email platform (ESP) does Levels use?
Levels sends through Mailjet, based on 13 emails analyzed by BadRep. ESP signals come from sending infrastructure (return path, DKIM, List-Unsubscribe headers) — not self-reported.
How often does Levels send marketing emails?
Levels sends roughly 6.5 marketing emails per month, averaged across 2 months of tracked activity. Peak send month was July 2026 with 9 emails.
What types of emails does Levels send?
Levels's most-used email programs are Educational / Tips (38%), Product Launch (31%), Newsletter (8%). The full classification covers 5 distinct email types across BadRep's taxonomy.
What hook types does Levels use to open emails?
Top three hook types in Levels's subject-line + opener combinations: Bold Claim (38%), Question (23%), Problem (15%). BadRep classifies every email's opening hook to make stylistic patterns searchable.
How long are Levels's subject lines?
Average subject-line length for Levels is 37 characters across 13 emails. Plain-text subject lines throughout — no emoji.
Does Levels personalize its marketing emails?
23% of Levels's emails show personalization signals — merge tags, dynamic content blocks, or first-person framing tied to subscriber attributes.
What category is Levels in?
BadRep classifies Levels under Health & Fitness. Niche tagging reflects the audience signal in the emails themselves, not the brand's own positioning copy.
Where do these Levels email examples come from?
Every email in this analysis was received, classified, and indexed by BadRep — a searchable email-intelligence vault. Subscribers can view full screenshots, raw HTML, and 20+ filter dimensions per email.
● ADJACENT TARGETS

Marketers studying Levels also dig into:

DailyOM
238 emails →
Noom
232 emails →
Res-Q Health
212 emails →
Vitality
171 emails →
Hoolest
125 emails →
mindbodygreen
124 emails →

Stop screenshotting Levels emails.
Just search them.

Every email, every brand, every classification. $19/mo. Cancel anytime.

Browse the vault — free
Get full access — $19/mo →