BADREP / LOVE STORIES EMAILS

How Love Stories writes email.

10 emails classified across 2 months, all sent through SendGrid. Tracked since Jul 2026. Every hook, framework, offer type and CTA — on the record.

Beauty & Style

Love Stories is one of 970 brands tracked in the BadRep vault, classified under Beauty & Style. We've indexed 10 emails from Love Stories since July 2026, sent at a cadence of roughly 5/month through SendGrid. Their program leans on Product Launch sends with Curiosity hooks; below is everything BadRep has noticed about how they actually write to their list.

● WHAT WE NOTICED
  • Steady cadence at 5 emails/month over 2 tracked months.
  • Animated GIFs in 30% of emails — most brands BadRep tracks send zero (catalog median: 0%).
  • Product Launch is the dominant program — 60% of all sends (6 of 10 emails).
  • Hook of choice: "Curiosity" — opens 50% of sends.
  • Subject lines average 28 characters, tight — most readers see the whole thing in any inbox.
  • Latest send tracked: today — Love Stories is currently active.
● VS THE BEAUTY & STYLE BENCHMARK

How Love Stories stacks up in Beauty & Style.

Against the Beauty & Style field, Love Stories keeps subject lines plainer than the field (0% carry an emoji vs 22%), and runs a more broadcast style than peers (0% personalized vs 19%).

MetricLove StoriesBeauty & Style medianRead
Emoji in subject0%22%0% of niche
Personalization0%19%0% of niche
Median subject length27 chars34 chars21% shorter
Median body length25 words172 words85% shorter

Benchmarks computed from 2,168 emails across 104 Beauty & Style brands in the BadRep vault.

● LATEST EMAIL ON RECORD

Their freshest send — every angle dissected.

Love Stories email: From moodboard to wardrobeOpen in the Vault →
August 15, 2026Product Launch

From moodboard to wardrobe

Discover our new season inspiration behind our autumn wardrobe essentials.

HookCuriosity
FrameworkStory-led
Funnel stageTOFU
AwarenessProduct-aware
Words28
CTAs3
Primary CTADISCOVER THE COLLECTION
Psych triggers:
NoveltyAspiration
Takeaway

Invitation to explore the inspiration and vision behind a new seasonal wardrobe collection, positioning the brand's design philosophy and autumn essentials.

● THE PATTERNS

What Love Stories does on repeat.

5
emails/mo
2 active months
0%
personalized
merge tags + dynamic content
0%
with emoji 📨
avg subject: 28 chars
30%
with animated GIFs
motion in the inbox

Most-used email types

  1. 01Product Launch60%
  2. 02Welcome20%
  3. 03Promotional20%

Most-used hook types

  1. 01Curiosity50%
  2. 02Bold Claim40%
  3. 03Direct Offer10%
● SEND CADENCE

The last 6 months of Love Stories.

Latest send tracked: today. Peak month was Aug 26 with 9 emails.

0
Mar 26
0
Apr 26
0
May 26
0
Jun 26
1
Jul 26
9
Aug 26
● THE REST OF THE STASH

9 more emails inside. All searchable.

A peek at the back catalog. Subscribers see them in full — every screenshot, raw HTML, full classification.

Aug 13·Product Launch
Our new Autumn/Winter drop is here
Aug 11·Product Launch
Transitional dressing
Aug 8·Product Launch
The Hailey Shirt
Aug 6·Product Launch
New in: lingerie you’ll love
Aug 4·Promotional
Athleisure: The Love Stories Way
Aug 2·Promotional
Last Call: extra 20% off Sale ends today
Aug 1·Welcome
Life's too short to wear boring lingerie
Aug 1·Product Launch
Moodboard inspiration
Jul 30·Welcome
Welcome to Love Stories
● COMMONLY ASKED

Love Stories email FAQ.

What email platform (ESP) does Love Stories use?
Love Stories sends through SendGrid, based on 10 emails analyzed by BadRep. ESP signals come from sending infrastructure (return path, DKIM, List-Unsubscribe headers) — not self-reported.
How often does Love Stories send marketing emails?
Love Stories sends roughly 5 marketing emails per month, averaged across 2 months of tracked activity. Peak send month was August 2026 with 9 emails.
What types of emails does Love Stories send?
Love Stories's most-used email programs are Product Launch (60%), Welcome (20%), Promotional (20%). The full classification covers 3 distinct email types across BadRep's taxonomy.
What hook types does Love Stories use to open emails?
Top three hook types in Love Stories's subject-line + opener combinations: Curiosity (50%), Bold Claim (40%), Direct Offer (10%). BadRep classifies every email's opening hook to make stylistic patterns searchable.
How long are Love Stories's subject lines?
Average subject-line length for Love Stories is 28 characters across 10 emails. Plain-text subject lines throughout — no emoji.
What offers does Love Stories run in email?
10% of Love Stories's tracked emails carry a promotional offer. The most-used offer format is "% Off".
What category is Love Stories in?
BadRep classifies Love Stories under Beauty & Style. Niche tagging reflects the audience signal in the emails themselves, not the brand's own positioning copy.
Where do these Love Stories email examples come from?
Every email in this analysis was received, classified, and indexed by BadRep — a searchable email-intelligence vault. Subscribers can view full screenshots, raw HTML, and 20+ filter dimensions per email.
● ADJACENT TARGETS

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