BADREP / MACADAM EMAILS

How Macadam writes email.

7 emails classified across 3 months, all sent through SendGrid. Tracked since May 2026. Every hook, framework, offer type and CTA — on the record.

Health & Fitness

Macadam is one of 970 brands tracked in the BadRep vault, classified under Health & Fitness. We've indexed 7 emails from Macadam since May 2026, sent at a cadence of roughly 2.3/month through SendGrid. Their program leans on Promotional sends with Direct Offer hooks; below is everything BadRep has noticed about how they actually write to their list.

● WHAT WE NOTICED
  • Lower-cadence sender — 2.3 emails/month vs the catalog median of 5.
  • Promotional is the dominant program — 57% of all sends (4 of 7 emails).
  • Hook of choice: "Direct Offer" — opens 43% of sends.
  • Subject lines average 30 characters, in the sweet spot for mobile preview (~30–50 chars).
  • Leans on emoji in subject lines — 29% include one, vs catalog median of 8%.
● VS THE HEALTH & FITNESS BENCHMARK

How Macadam stacks up in Health & Fitness.

Against the Health & Fitness field, Macadam runs a more broadcast style than peers (0% personalized vs 25%), and writes far shorter emails than the norm (240 words vs 325).

MetricMacadamHealth & Fitness medianRead
Emoji in subject29%24%1.2× niche
Personalization0%25%0% of niche
Median subject length26 chars37 chars30% shorter
Median body length240 words325 words26% shorter

Benchmarks computed from 4,549 emails across 201 Health & Fitness brands in the BadRep vault.

● LATEST EMAIL ON RECORD

Their freshest send — every angle dissected.

Macadam email: ⚽ Watch 1 short video, get 3 free soccer ballsOpen in the Vault →
July 8, 2026Promotional

⚽ Watch 1 short video, get 3 free soccer balls

HookDirect Offer
FrameworkFAB
Funnel stageMOFU
AwarenessProduct-aware
OfferFree Gift
Words310
CTAs2
Primary CTAJoin Makacup
Psych triggers:
AspirationUrgency
Takeaway

Promotional email inviting users to earn free soccer balls by watching short videos in a gamified soccer/sports mobile app. Emphasizes quick rewards and milestone progression.

● THE PATTERNS

What Macadam does on repeat.

2.3
emails/mo
3 active months
0%
personalized
merge tags + dynamic content
29%
with emoji 📨
avg subject: 30 chars
0%
with animated GIFs
motion in the inbox

Most-used email types

  1. 01Promotional57%
  2. 02Upsell / Cross-sell14%
  3. 03Re-engagement14%
  4. 04Survey / Feedback14%

Most-used hook types

  1. 01Direct Offer43%
  2. 02Problem29%
  3. 03Bold Claim14%
  4. 04Question14%
● SEND CADENCE

The last 6 months of Macadam.

Latest send tracked: 38 days ago. Peak month was May 26 with 3 emails.

0
Feb 26
0
Mar 26
0
Apr 26
3
May 26
3
Jun 26
1
Jul 26
● THE REST OF THE STASH

6 more emails inside. All searchable.

A peek at the back catalog. Subscribers see them in full — every screenshot, raw HTML, full classification.

Jun 9·Promotional
Shop and save
Jun 4·Upsell / Cross-sell
Mini-games pay off!
Jun 3·Survey / Feedback
Are we not up to the mark?
May 29·Promotional
24 hours to claim your free €!
May 28·Re-engagement
🚨 Alert!🚶‍♂️Don't forget to validate your steps! 💰
May 25·Promotional
Make money by walking!
● COMMONLY ASKED

Macadam email FAQ.

What email platform (ESP) does Macadam use?
Macadam sends through SendGrid, based on 7 emails analyzed by BadRep. ESP signals come from sending infrastructure (return path, DKIM, List-Unsubscribe headers) — not self-reported.
How often does Macadam send marketing emails?
Macadam sends roughly 2.3 marketing emails per month, averaged across 3 months of tracked activity. Peak send month was May 2026 with 3 emails.
What types of emails does Macadam send?
Macadam's most-used email programs are Promotional (57%), Upsell / Cross-sell (14%), Re-engagement (14%). The full classification covers 4 distinct email types across BadRep's taxonomy.
What hook types does Macadam use to open emails?
Top three hook types in Macadam's subject-line + opener combinations: Direct Offer (43%), Problem (29%), Bold Claim (14%). BadRep classifies every email's opening hook to make stylistic patterns searchable.
How long are Macadam's subject lines?
Average subject-line length for Macadam is 30 characters across 7 emails. 29% include at least one emoji.
What offers does Macadam run in email?
29% of Macadam's tracked emails carry a promotional offer. The most-used offer format is "Free Gift".
What category is Macadam in?
BadRep classifies Macadam under Health & Fitness. Niche tagging reflects the audience signal in the emails themselves, not the brand's own positioning copy.
Where do these Macadam email examples come from?
Every email in this analysis was received, classified, and indexed by BadRep — a searchable email-intelligence vault. Subscribers can view full screenshots, raw HTML, and 20+ filter dimensions per email.
● ADJACENT TARGETS

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