How MOÉRIE writes email.
4 emails classified across 1 months, all sent through Klaviyo. Tracked since Jul 2026. Every hook, framework, offer type and CTA — on the record.
MOÉRIE is one of 549 brands tracked in the BadRep vault, classified under Beauty & Style. We've indexed 4 emails from MOÉRIE since July 2026, sent at a cadence of roughly 4/month through Klaviyo. Their program leans on Abandoned Cart sends with Bold Claim hooks; below is everything BadRep has noticed about how they actually write to their list.
● WHAT WE NOTICED
- Steady cadence at 4 emails/month over 1 tracked months.
- Animated GIFs in 50% of emails — most brands BadRep tracks send zero (catalog median: 0%).
- Abandoned Cart is the dominant program — 25% of all sends (1 of 4 emails).
- Hook of choice: "Bold Claim" — opens 50% of sends.
- Subject lines average 20 characters, tight — most readers see the whole thing in any inbox.
- Leans on emoji in subject lines — 50% include one, vs catalog median of 11%.
- Promotionally heavy: 100% of emails carry an offer, with "% Off" the most common format.
- Latest send tracked: yesterday — MOÉRIE is currently active.
● THE PATTERNS
What MOÉRIE does on repeat.
4
emails/mo
1 active months
0%
personalized
merge tags + dynamic content
50%
with emoji 📨
avg subject: 20 chars
50%
with animated GIFs
motion in the inbox
Most-used email types
- 01Abandoned Cart25%
- 02Promotional25%
- 03Welcome25%
- 04Win-back25%
Most-used hook types
- 01Bold Claim50%
- 02Direct Offer50%
● SEND CADENCE
The last 6 months of MOÉRIE.
Latest send tracked: yesterday. Peak month was Jul 26 with 4 emails.
● COMMONLY ASKED
MOÉRIE email FAQ.
What email platform (ESP) does MOÉRIE use?
MOÉRIE sends through Klaviyo, based on 4 emails analyzed by BadRep. ESP signals come from sending infrastructure (return path, DKIM, List-Unsubscribe headers) — not self-reported.
How often does MOÉRIE send marketing emails?
MOÉRIE sends roughly 4 marketing emails per month, averaged across 1 months of tracked activity. Peak send month was July 2026 with 4 emails.
What types of emails does MOÉRIE send?
MOÉRIE's most-used email programs are Abandoned Cart (25%), Promotional (25%), Welcome (25%). The full classification covers 4 distinct email types across BadRep's taxonomy.
What hook types does MOÉRIE use to open emails?
Top three hook types in MOÉRIE's subject-line + opener combinations: Bold Claim (50%), Direct Offer (50%). BadRep classifies every email's opening hook to make stylistic patterns searchable.
How long are MOÉRIE's subject lines?
Average subject-line length for MOÉRIE is 20 characters across 4 emails. 50% include at least one emoji.
What offers does MOÉRIE run in email?
100% of MOÉRIE's tracked emails carry a promotional offer. The most-used offer format is "% Off".
What category is MOÉRIE in?
BadRep classifies MOÉRIE under Beauty & Style. Niche tagging reflects the audience signal in the emails themselves, not the brand's own positioning copy.
Where do these MOÉRIE email examples come from?
Every email in this analysis was received, classified, and indexed by BadRep — a searchable email-intelligence vault. Subscribers can view full screenshots, raw HTML, and 20+ filter dimensions per email.
Stop screenshotting MOÉRIE emails.
Just search them.
Every email, every brand, every classification. $19/mo. Cancel anytime.
Browse the vault — free