BADREP / MYBODY EMAILS

How MyBody writes email.

10 emails classified across 1 months, all sent through Klaviyo. Tracked since Jul 2026. Every hook, framework, offer type and CTA — on the record.

Health & Fitness

MyBody is one of 950 brands tracked in the BadRep vault, classified under Health & Fitness. We've indexed 10 emails from MyBody since July 2026, sent at a cadence of roughly 10/month through Klaviyo. Their program leans on Abandoned Cart sends with Bold Claim hooks; below is everything BadRep has noticed about how they actually write to their list.

● WHAT WE NOTICED
  • Sends 2.0× more often than the median brand BadRep tracks (10 vs 5 emails/month).
  • Animated GIFs in 10% of emails — most brands BadRep tracks send zero (catalog median: 0%).
  • Abandoned Cart is the dominant program — 60% of all sends (6 of 10 emails).
  • Hook of choice: "Bold Claim" — opens 70% of sends.
  • Subject lines average 41 characters, in the sweet spot for mobile preview (~30–50 chars).
● VS THE HEALTH & FITNESS BENCHMARK

How MyBody stacks up in Health & Fitness.

Against the Health & Fitness field, MyBody keeps subject lines plainer than the field (10% carry an emoji vs 25%), and runs a more broadcast style than peers (0% personalized vs 25%).

MetricMyBodyHealth & Fitness medianRead
Emoji in subject10%25%40% of niche
Personalization0%25%0% of niche
Median subject length39 chars37 chars≈ niche
Median body length523 words324 words61% longer

Benchmarks computed from 4,456 emails across 201 Health & Fitness brands in the BadRep vault.

● LATEST EMAIL ON RECORD

Their freshest send — every angle dissected.

MyBody email: 👋 Tengo un mensaje que DEBES escucharOpen in the Vault →
July 23, 2026Promotional

👋 Tengo un mensaje que DEBES escuchar

HookBold Claim
FrameworkPASTOR
Funnel stageMOFU
AwarenessProblem-aware
Words440
CTAs2
Primary CTAVER MI PLAN
Psych triggers:
AspirationLoss Aversion
Takeaway

A personalized weight-loss and blood-sugar management program pitched by Elle, a nutritionist at MyBody, offering a 70% discount on a customized plan to lose 40kg safely and sustainably.

● THE PATTERNS

What MyBody does on repeat.

10
emails/mo
1 active months
0%
personalized
merge tags + dynamic content
10%
with emoji 📨
avg subject: 41 chars
10%
with animated GIFs
motion in the inbox

Most-used email types

  1. 01Abandoned Cart60%
  2. 02Promotional30%
  3. 03Win-back10%

Most-used hook types

  1. 01Bold Claim70%
  2. 02Direct Offer20%
  3. 03Problem10%
● SEND CADENCE

The last 6 months of MyBody.

Latest send tracked: 22 days ago. Peak month was Jul 26 with 10 emails.

0
Feb 26
0
Mar 26
0
Apr 26
0
May 26
0
Jun 26
10
Jul 26
● THE REST OF THE STASH

9 more emails inside. All searchable.

A peek at the back catalog. Subscribers see them in full — every screenshot, raw HTML, full classification.

Jul 20·Promotional
Deshazte de la pancita en un mes
Jul 17·Abandoned Cart
No volverás a encontrar esta oferta con un 80% de DESCUENTO
Jul 16·Win-back
Estoy a punto de eliminar tu plan (con un 80% de DESCUENTO incluido)
Jul 15·Abandoned Cart
Tu puntuación de compatibilidad: 96,7/100
Jul 14·Abandoned Cart
Recibiste un mensaje de Elle
Jul 13·Promotional
Estás protegido si esto no funciona para ti
Jul 13·Abandoned Cart
Tu descuento acaba de aumentar
Jul 13·Abandoned Cart
Oferta exclusiva para el plan #26931672
Jul 13·Abandoned Cart
User Name, dejaste esto sin terminar
● COMMONLY ASKED

MyBody email FAQ.

What email platform (ESP) does MyBody use?
MyBody sends through Klaviyo, based on 10 emails analyzed by BadRep. ESP signals come from sending infrastructure (return path, DKIM, List-Unsubscribe headers) — not self-reported.
How often does MyBody send marketing emails?
MyBody sends roughly 10 marketing emails per month, averaged across 1 months of tracked activity. Peak send month was July 2026 with 10 emails.
What types of emails does MyBody send?
MyBody's most-used email programs are Abandoned Cart (60%), Promotional (30%), Win-back (10%). The full classification covers 3 distinct email types across BadRep's taxonomy.
What hook types does MyBody use to open emails?
Top three hook types in MyBody's subject-line + opener combinations: Bold Claim (70%), Direct Offer (20%), Problem (10%). BadRep classifies every email's opening hook to make stylistic patterns searchable.
How long are MyBody's subject lines?
Average subject-line length for MyBody is 41 characters across 10 emails. 10% include at least one emoji.
What category is MyBody in?
BadRep classifies MyBody under Health & Fitness. Niche tagging reflects the audience signal in the emails themselves, not the brand's own positioning copy.
Where do these MyBody email examples come from?
Every email in this analysis was received, classified, and indexed by BadRep — a searchable email-intelligence vault. Subscribers can view full screenshots, raw HTML, and 20+ filter dimensions per email.
● ADJACENT TARGETS

Marketers studying MyBody also dig into:

DailyOM
240 emails →
Noom
233 emails →
Res-Q Health
213 emails →
Vitality
171 emails →
Hoolest
125 emails →
mindbodygreen
124 emails →

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