BADREP / NATURAL CYCLES EMAILS

How Natural Cycles writes email.

8 emails classified across 3 months, all sent through AWS SES. Tracked since Feb 2026. Every hook, framework, offer type and CTA — on the record.

Health & Fitness

Natural Cycles is one of 549 brands tracked in the BadRep vault, classified under Health & Fitness. We've indexed 8 emails from Natural Cycles since February 2026, sent at a cadence of roughly 2.7/month through AWS SES. Their program leans on Educational / Tips sends with Question hooks; below is everything BadRep has noticed about how they actually write to their list.

● WHAT WE NOTICED
  • Steady cadence at 2.7 emails/month over 3 tracked months.
  • Animated GIFs in 25% of emails — most brands BadRep tracks send zero (catalog median: 0%).
  • Educational / Tips is the dominant program — 25% of all sends (2 of 8 emails).
  • Hook of choice: "Question" — opens 38% of sends.
  • Subject lines average 42 characters, in the sweet spot for mobile preview (~30–50 chars).
  • Leans on emoji in subject lines — 38% include one, vs catalog median of 11%.
  • Promotionally heavy: 38% of emails carry an offer, with "Free Gift" the most common format.
● LATEST EMAIL ON RECORD

Their freshest send — every angle dissected.

Natural Cycles email: Your cycle and sleep are finally connectedOpen in the Vault →
June 18, 2026Product Launch

Your cycle and sleep are finally connected

HookBold Claim
FrameworkFeature-led
Funnel stageMOFU
AwarenessProduct-aware
Words422
CTAs2
Primary CTAGet started now
Psych triggers:
NoveltyPersonalizationBelonging
Takeaway

Natural Cycles announces Sleep Insights, a new feature that connects menstrual cycle tracking with sleep data to help women understand patterns unique to their cycle phases.

● THE PATTERNS

What Natural Cycles does on repeat.

2.7
emails/mo
3 active months
0%
personalized
merge tags + dynamic content
38%
with emoji 📨
avg subject: 42 chars
25%
with animated GIFs
motion in the inbox

Most-used email types

  1. 01Educational / Tips25%
  2. 02Product Launch13%
  3. 03Transactional13%
  4. 04Seasonal / Holiday13%
  5. 05Onboarding13%

Most-used hook types

  1. 01Question38%
  2. 02Direct Offer25%
  3. 03Bold Claim13%
  4. 04Stat13%
  5. 05Story13%
● SEND CADENCE

The last 6 months of Natural Cycles.

Latest send tracked: 16 days ago. Peak month was Jun 26 with 3 emails.

0
Jan 26
2
Feb 26
3
Mar 26
0
Apr 26
0
May 26
3
Jun 26
● THE REST OF THE STASH

7 more emails inside. All searchable.

A peek at the back catalog. Subscribers see them in full — every screenshot, raw HTML, full classification.

Jun 10·Educational / Tips
Coming off the pill this summer? Read this.
Jun 4·Storytelling
Elina wanted to know when she was fertile. So she built NC°.
Mar 12·Promotional
Offer inside 📩 Do you have FSA money left?
Mar 8·Seasonal / Holiday
Who’s really behind NC°? 👀
Mar 6·Educational / Tips
Can fertility apps really prevent pregnancy?
Feb 23·Onboarding
[Action Requested] ⚠️ Complete your registration
Unlock 1+ more Natural Cycles emails →
● COMMONLY ASKED

Natural Cycles email FAQ.

What email platform (ESP) does Natural Cycles use?
Natural Cycles sends through AWS SES, based on 8 emails analyzed by BadRep. ESP signals come from sending infrastructure (return path, DKIM, List-Unsubscribe headers) — not self-reported.
How often does Natural Cycles send marketing emails?
Natural Cycles sends roughly 2.7 marketing emails per month, averaged across 3 months of tracked activity. Peak send month was June 2026 with 3 emails.
What types of emails does Natural Cycles send?
Natural Cycles's most-used email programs are Educational / Tips (25%), Product Launch (13%), Transactional (13%). The full classification covers 5 distinct email types across BadRep's taxonomy.
What hook types does Natural Cycles use to open emails?
Top three hook types in Natural Cycles's subject-line + opener combinations: Question (38%), Direct Offer (25%), Bold Claim (13%). BadRep classifies every email's opening hook to make stylistic patterns searchable.
How long are Natural Cycles's subject lines?
Average subject-line length for Natural Cycles is 42 characters across 8 emails. 38% include at least one emoji.
What offers does Natural Cycles run in email?
38% of Natural Cycles's tracked emails carry a promotional offer. The most-used offer format is "Free Gift".
What category is Natural Cycles in?
BadRep classifies Natural Cycles under Health & Fitness. Niche tagging reflects the audience signal in the emails themselves, not the brand's own positioning copy.
Where do these Natural Cycles email examples come from?
Every email in this analysis was received, classified, and indexed by BadRep — a searchable email-intelligence vault. Subscribers can view full screenshots, raw HTML, and 20+ filter dimensions per email.
● ADJACENT TARGETS

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