How Omnia Performance writes email.
11 emails classified across 2 months, all sent through HubSpot. Tracked since Jul 2026. Every hook, framework, offer type and CTA — on the record.
Omnia Performance is one of 973 brands tracked in the BadRep vault, classified under Health & Fitness. We've indexed 11 emails from Omnia Performance since July 2026, sent at a cadence of roughly 5.5/month through HubSpot. Their program leans on Promotional sends with Curiosity hooks; below is everything BadRep has noticed about how they actually write to their list.
- Steady cadence at 5.5 emails/month over 2 tracked months.
- Personalizes 2.1× more than the median brand (27% vs 13% — merge tags, dynamic blocks, you-the-subscriber language).
- Promotional is the dominant program — 27% of all sends (3 of 11 emails).
- Hook of choice: "Curiosity" — opens 27% of sends.
- Subject lines average 23 characters, tight — most readers see the whole thing in any inbox.
- Leans on emoji in subject lines — 45% include one, vs catalog median of 8%.
- Latest send tracked: 2 days ago — Omnia Performance is currently active.
How Omnia Performance stacks up in Health & Fitness.
Against the Health & Fitness field, Omnia Performance leans far harder on emoji subject lines than peers (45% vs a 24% norm).
| Metric | Omnia Performance | Health & Fitness median | Read |
|---|---|---|---|
| Emoji in subject | 45% | 24% | 1.9× niche |
| Personalization | 27% | 25% | ≈ niche |
| Median subject length | 19 chars | 37 chars | 49% shorter |
| Median body length | 263 words | 325 words | 19% shorter |
Benchmarks computed from 4,593 emails across 202 Health & Fitness brands in the BadRep vault.
What Omnia Performance does on repeat.
Most-used email types
- 01Promotional27%
- 02Newsletter18%
- 03Win-back9%
- 04Event / Webinar9%
- 05Upsell / Cross-sell9%
Most-used hook types
- 01Curiosity27%
- 02Problem27%
- 03Story18%
- 04Bold Claim18%
- 05Question9%
The last 6 months of Omnia Performance.
Latest send tracked: 2 days ago. Peak month was Jul 26 with 9 emails.
Omnia Performance email FAQ.
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