How Omo writes email.
15 emails classified across 2 months, all sent through Reteno (eSputnik). Tracked since Aug 2024. Every hook, framework, offer type and CTA — on the record.
Omo is one of 973 brands tracked in the BadRep vault, classified under Habit Change & Self-Improvement + Health & Fitness. We've indexed 15 emails from Omo since August 2024, sent at a cadence of roughly 7.5/month through Reteno (eSputnik). Their program leans on Promotional sends with Problem hooks; below is everything BadRep has noticed about how they actually write to their list.
- Steady cadence at 7.5 emails/month over 2 tracked months.
- Promotional is the dominant program — 40% of all sends (6 of 15 emails).
- Hook of choice: "Problem" — opens 40% of sends.
- Subject lines average 39 characters, in the sweet spot for mobile preview (~30–50 chars).
- Promotionally heavy: 100% of emails carry an offer, with "% Off" the most common format.
- No new sends tracked in 690 days — possibly seasonal or paused.
How Omo stacks up in Health & Fitness.
Against the Health & Fitness field, Omo keeps subject lines plainer than the field (0% carry an emoji vs 24%), and runs a more broadcast style than peers (0% personalized vs 25%).
| Metric | Omo | Health & Fitness median | Read |
|---|---|---|---|
| Emoji in subject | 0% | 24% | 0% of niche |
| Personalization | 0% | 25% | 0% of niche |
| Median subject length | 36 chars | 37 chars | ≈ niche |
| Median body length | 495 words | 325 words | 52% longer |
Benchmarks computed from 4,593 emails across 202 Health & Fitness brands in the BadRep vault.
What Omo does on repeat.
Most-used email types
- 01Promotional40%
- 02Win-back33%
- 03Onboarding13%
- 04Upsell / Cross-sell7%
- 05Abandoned Cart7%
Most-used hook types
- 01Problem40%
- 02Direct Offer33%
- 03Bold Claim13%
- 04Question13%
The last 6 months of Omo.
Latest send tracked: 690 days ago. Peak month was Aug 24 with 11 emails.
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Omo email FAQ.
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