How Perifit writes email.
15 emails classified across 2 months, all sent through Customer.io. Tracked since May 2026. Every hook, framework, offer type and CTA — on the record.
Perifit is one of 549 brands tracked in the BadRep vault, classified under Health & Fitness. We've indexed 15 emails from Perifit since May 2026, sent at a cadence of roughly 7.5/month through Customer.io. Their program leans on Promotional sends with Bold Claim hooks; below is everything BadRep has noticed about how they actually write to their list.
● WHAT WE NOTICED
- Sends ~1.5× more often than the median brand BadRep tracks (7.5 vs 4.9 emails/month).
- Animated GIFs in 33% of emails — most brands BadRep tracks send zero (catalog median: 0%).
- Promotional is the dominant program — 60% of all sends (9 of 15 emails).
- Hook of choice: "Bold Claim" — opens 40% of sends.
- Subject lines average 29 characters, tight — most readers see the whole thing in any inbox.
- Leans on emoji in subject lines — 60% include one, vs catalog median of 11%.
- Promotionally heavy: 67% of emails carry an offer, with "% Off" the most common format.
- Latest send tracked: 4 days ago — Perifit is currently active.
● THE PATTERNS
What Perifit does on repeat.
7.5
emails/mo
2 active months
13%
personalized
merge tags + dynamic content
60%
with emoji 📨
avg subject: 29 chars
33%
with animated GIFs
motion in the inbox
Most-used email types
- 01Promotional60%
- 02Seasonal / Holiday20%
- 03Welcome13%
- 04Win-back7%
Most-used hook types
- 01Bold Claim40%
- 02Direct Offer20%
- 03Problem20%
- 04Question13%
- 05Stat7%
● SEND CADENCE
The last 6 months of Perifit.
Latest send tracked: 4 days ago. Peak month was May 26 with 11 emails.
● THE REST OF THE STASH
14 more emails inside. All searchable.
A peek at the back catalog. Subscribers see them in full — every screenshot, raw HTML, full classification.
● COMMONLY ASKED
Perifit email FAQ.
What email platform (ESP) does Perifit use?
Perifit sends through Customer.io, based on 15 emails analyzed by BadRep. ESP signals come from sending infrastructure (return path, DKIM, List-Unsubscribe headers) — not self-reported.
How often does Perifit send marketing emails?
Perifit sends roughly 7.5 marketing emails per month, averaged across 2 months of tracked activity. Peak send month was May 2026 with 11 emails.
What types of emails does Perifit send?
Perifit's most-used email programs are Promotional (60%), Seasonal / Holiday (20%), Welcome (13%). The full classification covers 4 distinct email types across BadRep's taxonomy.
What hook types does Perifit use to open emails?
Top three hook types in Perifit's subject-line + opener combinations: Bold Claim (40%), Direct Offer (20%), Problem (20%). BadRep classifies every email's opening hook to make stylistic patterns searchable.
How long are Perifit's subject lines?
Average subject-line length for Perifit is 29 characters across 15 emails. 60% include at least one emoji.
Does Perifit personalize its marketing emails?
13% of Perifit's emails show personalization signals — merge tags, dynamic content blocks, or first-person framing tied to subscriber attributes.
What offers does Perifit run in email?
67% of Perifit's tracked emails carry a promotional offer. The most-used offer format is "% Off".
What category is Perifit in?
BadRep classifies Perifit under Health & Fitness. Niche tagging reflects the audience signal in the emails themselves, not the brand's own positioning copy.
Where do these Perifit email examples come from?
Every email in this analysis was received, classified, and indexed by BadRep — a searchable email-intelligence vault. Subscribers can view full screenshots, raw HTML, and 20+ filter dimensions per email.
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