How Rebecca Cohen Yoga writes email.
41 emails classified across 4 months, all sent through Mailgun. Tracked since Apr 2026. Every hook, framework, offer type and CTA — on the record.
Rebecca Cohen Yoga is one of 973 brands tracked in the BadRep vault, classified under Health & Fitness. We've indexed 41 emails from Rebecca Cohen Yoga since April 2026, sent at a cadence of roughly 10.3/month through Mailgun. Their program leans on Newsletter sends with Problem hooks; below is everything BadRep has noticed about how they actually write to their list.
- Sends ~1.9× more often than the median brand BadRep tracks (10.3 vs 5.5 emails/month).
- Newsletter is the dominant program — 32% of all sends (13 of 41 emails).
- Hook of choice: "Problem" — opens 44% of sends.
- Subject lines average 49 characters, in the sweet spot for mobile preview (~30–50 chars).
How Rebecca Cohen Yoga stacks up in Health & Fitness.
Against the Health & Fitness field, Rebecca Cohen Yoga keeps subject lines plainer than the field (0% carry an emoji vs 24%), and runs a more broadcast style than peers (2% personalized vs 25%).
| Metric | Rebecca Cohen Yoga | Health & Fitness median | Read |
|---|---|---|---|
| Emoji in subject | 0% | 24% | 0% of niche |
| Personalization | 2% | 25% | 8% of niche |
| Median subject length | 45 chars | 37 chars | 22% longer |
| Median body length | 554 words | 325 words | 70% longer |
Benchmarks computed from 4,593 emails across 202 Health & Fitness brands in the BadRep vault.
What Rebecca Cohen Yoga does on repeat.
Most-used email types
- 01Newsletter32%
- 02Promotional15%
- 03Product Launch12%
- 04Educational / Tips12%
- 05Event / Webinar12%
Most-used hook types
- 01Problem44%
- 02Direct Offer34%
- 03Story12%
- 04Question5%
- 05Bold Claim2%
The last 6 months of Rebecca Cohen Yoga.
Latest send tracked: 20 days ago. Peak month was May 26 with 20 emails.
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