How SmileSet writes email.
16 emails classified across 2 months, all sent through Unknown. Tracked since Jul 2026. Every hook, framework, offer type and CTA — on the record.
SmileSet is one of 970 brands tracked in the BadRep vault, classified under Health & Fitness. We've indexed 16 emails from SmileSet since July 2026, sent at a cadence of roughly 8/month through Unknown. Their program leans on Promotional sends with Bold Claim hooks; below is everything BadRep has noticed about how they actually write to their list.
- Sends ~1.6× more often than the median brand BadRep tracks (8 vs 5 emails/month).
- Animated GIFs in 56% of emails — most brands BadRep tracks send zero (catalog median: 0%).
- Promotional is the dominant program — 56% of all sends (9 of 16 emails).
- Hook of choice: "Bold Claim" — opens 44% of sends.
- Subject lines average 34 characters, in the sweet spot for mobile preview (~30–50 chars).
- Promotionally heavy: 100% of emails carry an offer, with "% Off" the most common format.
- Latest send tracked: 2 days ago — SmileSet is currently active.
How SmileSet stacks up in Health & Fitness.
Against the Health & Fitness field, SmileSet keeps subject lines plainer than the field (6% carry an emoji vs 24%), and runs a more broadcast style than peers (6% personalized vs 25%).
| Metric | SmileSet | Health & Fitness median | Read |
|---|---|---|---|
| Emoji in subject | 6% | 24% | 25% of niche |
| Personalization | 6% | 25% | 24% of niche |
| Median subject length | 31 chars | 37 chars | 16% shorter |
| Median body length | 510 words | 325 words | 57% longer |
Benchmarks computed from 4,549 emails across 201 Health & Fitness brands in the BadRep vault.
What SmileSet does on repeat.
Most-used email types
- 01Promotional56%
- 02Product Launch13%
- 03Educational / Tips13%
- 04Welcome6%
- 05Seasonal / Holiday6%
Most-used hook types
- 01Bold Claim44%
- 02Curiosity13%
- 03Problem13%
- 04Direct Offer13%
- 05Pattern Interrupt13%
The last 6 months of SmileSet.
Latest send tracked: 2 days ago. Peak month was Aug 26 with 9 emails.
15 more emails inside. All searchable.
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SmileSet email FAQ.
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