BADREP / SOLAWAVE EMAILS

How Solawave writes email.

9 emails classified across 1 months, all sent through Klaviyo. Tracked since Jul 2026. Every hook, framework, offer type and CTA — on the record.

Beauty & Style

Solawave is one of 946 brands tracked in the BadRep vault, classified under Beauty & Style. We've indexed 9 emails from Solawave since July 2026, sent at a cadence of roughly 9/month through Klaviyo. Their program leans on Promotional sends with Bold Claim hooks; below is everything BadRep has noticed about how they actually write to their list.

● WHAT WE NOTICED
  • Sends ~1.8× more often than the median brand BadRep tracks (9 vs 5 emails/month).
  • Animated GIFs in 67% of emails — most brands BadRep tracks send zero (catalog median: 0%).
  • Promotional is the dominant program — 67% of all sends (6 of 9 emails).
  • Hook of choice: "Bold Claim" — opens 56% of sends.
  • Subject lines average 34 characters, in the sweet spot for mobile preview (~30–50 chars).
  • Leans on emoji in subject lines — 44% include one, vs catalog median of 8%.
  • Promotionally heavy: 33% of emails carry an offer, with "BOGO" the most common format.
● VS THE BEAUTY & STYLE BENCHMARK

How Solawave stacks up in Beauty & Style.

Against the Beauty & Style field, Solawave leans far harder on emoji subject lines than peers (44% vs a 22% norm), and runs a more broadcast style than peers (0% personalized vs 19%).

MetricSolawaveBeauty & Style medianRead
Emoji in subject44%22%2.0× niche
Personalization0%19%0% of niche
Median subject length31 chars35 chars11% shorter
Median body length112 words171 words35% shorter

Benchmarks computed from 2,090 emails across 104 Beauty & Style brands in the BadRep vault.

● LATEST EMAIL ON RECORD

Their freshest send — every angle dissected.

Solawave email: Last chance to get your FREE device.Open in the Vault →
July 30, 2026Promotional

Last chance to get your FREE device.

Don't want you to miss this...

HookBold Claim
FrameworkBAB
Funnel stageBOFU
AwarenessProduct-aware
OfferBOGO
Words193
CTAs3
Primary CTABuy One, Get One FREE
Psych triggers:
UrgencyScarcityFOMO
Takeaway

Last-chance urgency email for an expiring BOGO offer on Solawave's red-light therapy skincare devices, positioned as a rare promotional window.

● THE PATTERNS

What Solawave does on repeat.

9
emails/mo
1 active months
0%
personalized
merge tags + dynamic content
44%
with emoji 📨
avg subject: 34 chars
67%
with animated GIFs
motion in the inbox

Most-used email types

  1. 01Promotional67%
  2. 02Social Proof22%
  3. 03Product Launch11%

Most-used hook types

  1. 01Bold Claim56%
  2. 02Problem22%
  3. 03Curiosity11%
  4. 04Question11%
● SEND CADENCE

The last 6 months of Solawave.

Latest send tracked: 14 days ago. Peak month was Jul 26 with 9 emails.

0
Feb 26
0
Mar 26
0
Apr 26
0
May 26
0
Jun 26
9
Jul 26
● THE REST OF THE STASH

8 more emails inside. All searchable.

A peek at the back catalog. Subscribers see them in full — every screenshot, raw HTML, full classification.

Jul 28·Promotional
Can't believe my manager approved this
Jul 21·Social Proof
Why we're the best out there 🏆
Jul 19·Promotional
Your chest wrinkles aren't just from 'getting old'
Jul 17·Social Proof
The experts have spoken
Jul 16·Promotional
The easiest part of your day 👉
Jul 15·Promotional
This is where your skin could be in a few weeks 👉
Jul 14·Product Launch
New to red light therapy?
Jul 13·Promotional
Buy One ✨ Get One Free
● COMMONLY ASKED

Solawave email FAQ.

What email platform (ESP) does Solawave use?
Solawave sends through Klaviyo, based on 9 emails analyzed by BadRep. ESP signals come from sending infrastructure (return path, DKIM, List-Unsubscribe headers) — not self-reported.
How often does Solawave send marketing emails?
Solawave sends roughly 9 marketing emails per month, averaged across 1 months of tracked activity. Peak send month was July 2026 with 9 emails.
What types of emails does Solawave send?
Solawave's most-used email programs are Promotional (67%), Social Proof (22%), Product Launch (11%). The full classification covers 3 distinct email types across BadRep's taxonomy.
What hook types does Solawave use to open emails?
Top three hook types in Solawave's subject-line + opener combinations: Bold Claim (56%), Problem (22%), Curiosity (11%). BadRep classifies every email's opening hook to make stylistic patterns searchable.
How long are Solawave's subject lines?
Average subject-line length for Solawave is 34 characters across 9 emails. 44% include at least one emoji.
What offers does Solawave run in email?
33% of Solawave's tracked emails carry a promotional offer. The most-used offer format is "BOGO".
What category is Solawave in?
BadRep classifies Solawave under Beauty & Style. Niche tagging reflects the audience signal in the emails themselves, not the brand's own positioning copy.
Where do these Solawave email examples come from?
Every email in this analysis was received, classified, and indexed by BadRep — a searchable email-intelligence vault. Subscribers can view full screenshots, raw HTML, and 20+ filter dimensions per email.
● ADJACENT TARGETS

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