BADREP / STEENS MANUKA HONEY EMAILS

How Steens Manuka Honey writes email.

14 emails classified across 3 months, all sent through Klaviyo. Tracked since May 2026. Every hook, framework, offer type and CTA — on the record.

Food & BeverageHealth & Fitness

Steens Manuka Honey is one of 549 brands tracked in the BadRep vault, classified under Food & Beverage + Health & Fitness. We've indexed 14 emails from Steens Manuka Honey since May 2026, sent at a cadence of roughly 4.7/month through Klaviyo. Their program leans on Promotional sends with Bold Claim hooks; below is everything BadRep has noticed about how they actually write to their list.

● WHAT WE NOTICED
  • Steady cadence at 4.7 emails/month over 3 tracked months.
  • Animated GIFs in 14% of emails — most brands BadRep tracks send zero (catalog median: 0%).
  • Promotional is the dominant program — 86% of all sends (12 of 14 emails).
  • Hook of choice: "Bold Claim" — opens 43% of sends.
  • Subject lines average 30 characters, in the sweet spot for mobile preview (~30–50 chars).
  • Leans on emoji in subject lines — 71% include one, vs catalog median of 11%.
  • Promotionally heavy: 50% of emails carry an offer, with "% Off" the most common format.
  • Latest send tracked: 3 days ago — Steens Manuka Honey is currently active.
● LATEST EMAIL ON RECORD

Their freshest send — every angle dissected.

Steens Manuka Honey email: Open before it's gone 👀Open in the Vault →
July 2, 2026Promotional

Open before it's gone 👀

HookBold Claim
FrameworkFAB
Funnel stageBOFU
AwarenessProduct-aware
Offer% Off
Words176
CTAs2
Primary CTASHOP MULTIPACKS
Psych triggers:
UrgencyScarcityFOMO
Takeaway

Steens Raw Manuka Honey promotes a limited-time offer of 40% off multipacks with free shipping and a complimentary honey spoon to drive immediate purchases.

● THE PATTERNS

What Steens Manuka Honey does on repeat.

4.7
emails/mo
3 active months
0%
personalized
merge tags + dynamic content
71%
with emoji 📨
avg subject: 30 chars
14%
with animated GIFs
motion in the inbox

Most-used email types

  1. 01Promotional86%
  2. 02Abandoned Cart7%
  3. 03Re-engagement7%

Most-used hook types

  1. 01Bold Claim43%
  2. 02Curiosity14%
  3. 03Question14%
  4. 04Pattern Interrupt14%
  5. 05Direct Offer7%
● SEND CADENCE

The last 6 months of Steens Manuka Honey.

Latest send tracked: 3 days ago. Peak month was Jun 26 with 8 emails.

0
Feb 26
0
Mar 26
0
Apr 26
5
May 26
8
Jun 26
1
Jul 26
● THE REST OF THE STASH

13 more emails inside. All searchable.

A peek at the back catalog. Subscribers see them in full — every screenshot, raw HTML, full classification.

Jun 30·Promotional
Your last reminder.
Jun 27·Promotional
Dessert For Breakfast? 👀
Jun 24·Promotional
One Jar. Endless Picnic Ideas.
Jun 16·Promotional
Matcha lovers, you'll want to save this
Jun 15·Promotional
This wasn't supposed to happen
Jun 12·Promotional
Last chance for your free jar 🚨
Jun 11·Abandoned Cart
Still thinking about it? 🍯
Jun 8·Promotional
You need to try this toast 🤤
May 29·Promotional
Final days of the mega sale 🍯
May 23·Promotional
What’s actually inside your honey? 🍯
May 21·Promotional
Wait until you see what’s left 👀
May 13·Promotional
TikTok made us try this 👀
Unlock 1+ more Steens Manuka Honey emails →
● COMMONLY ASKED

Steens Manuka Honey email FAQ.

What email platform (ESP) does Steens Manuka Honey use?
Steens Manuka Honey sends through Klaviyo, based on 14 emails analyzed by BadRep. ESP signals come from sending infrastructure (return path, DKIM, List-Unsubscribe headers) — not self-reported.
How often does Steens Manuka Honey send marketing emails?
Steens Manuka Honey sends roughly 4.7 marketing emails per month, averaged across 3 months of tracked activity. Peak send month was June 2026 with 8 emails.
What types of emails does Steens Manuka Honey send?
Steens Manuka Honey's most-used email programs are Promotional (86%), Abandoned Cart (7%), Re-engagement (7%). The full classification covers 3 distinct email types across BadRep's taxonomy.
What hook types does Steens Manuka Honey use to open emails?
Top three hook types in Steens Manuka Honey's subject-line + opener combinations: Bold Claim (43%), Curiosity (14%), Question (14%). BadRep classifies every email's opening hook to make stylistic patterns searchable.
How long are Steens Manuka Honey's subject lines?
Average subject-line length for Steens Manuka Honey is 30 characters across 14 emails. 71% include at least one emoji.
What offers does Steens Manuka Honey run in email?
50% of Steens Manuka Honey's tracked emails carry a promotional offer. The most-used offer format is "% Off".
What category is Steens Manuka Honey in?
BadRep classifies Steens Manuka Honey under Food & Beverage and Health & Fitness. Niche tagging reflects the audience signal in the emails themselves, not the brand's own positioning copy.
Where do these Steens Manuka Honey email examples come from?
Every email in this analysis was received, classified, and indexed by BadRep — a searchable email-intelligence vault. Subscribers can view full screenshots, raw HTML, and 20+ filter dimensions per email.
● ADJACENT TARGETS

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