How The Class writes email.
9 emails classified across 4 months, all sent through Klaviyo. Tracked since Apr 2026. Every hook, framework, offer type and CTA — on the record.
The Class is one of 973 brands tracked in the BadRep vault, classified under Health & Fitness. We've indexed 9 emails from The Class since April 2026, sent at a cadence of roughly 2.3/month through Klaviyo. Their program leans on Promotional sends with Direct Offer hooks; below is everything BadRep has noticed about how they actually write to their list.
- Lower-cadence sender — 2.3 emails/month vs the catalog median of 5.5.
- Animated GIFs in 11% of emails — most brands BadRep tracks send zero (catalog median: 0%).
- Promotional is the dominant program — 33% of all sends (3 of 9 emails).
- Hook of choice: "Direct Offer" — opens 89% of sends.
- Subject lines average 30 characters, in the sweet spot for mobile preview (~30–50 chars).
- Promotionally heavy: 33% of emails carry an offer, with "Free Trial" the most common format.
How The Class stacks up in Health & Fitness.
Against the Health & Fitness field, The Class keeps subject lines plainer than the field (0% carry an emoji vs 24%), and runs a more broadcast style than peers (0% personalized vs 25%).
| Metric | The Class | Health & Fitness median | Read |
|---|---|---|---|
| Emoji in subject | 0% | 24% | 0% of niche |
| Personalization | 0% | 25% | 0% of niche |
| Median subject length | 28 chars | 37 chars | 24% shorter |
| Median body length | 50 words | 325 words | 85% shorter |
Benchmarks computed from 4,593 emails across 202 Health & Fitness brands in the BadRep vault.
What The Class does on repeat.
Most-used email types
- 01Promotional33%
- 02Newsletter33%
- 03Free Trial22%
- 04Transactional11%
Most-used hook types
- 01Direct Offer89%
- 02Curiosity11%
The last 6 months of The Class.
Latest send tracked: 34 days ago. Peak month was Apr 26 with 6 emails.
8 more emails inside. All searchable.
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The Class email FAQ.
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