How The Intercept writes email.
11 emails classified across 2 months, all sent through Kit (ConvertKit). Tracked since Jul 2026. Every hook, framework, offer type and CTA — on the record.
The Intercept is one of 946 brands tracked in the BadRep vault, classified under Creator Economy & Media. We've indexed 11 emails from The Intercept since July 2026, sent at a cadence of roughly 5.5/month through Kit (ConvertKit). Their program leans on Promotional sends with Problem hooks; below is everything BadRep has noticed about how they actually write to their list.
- Steady cadence at 5.5 emails/month over 2 tracked months.
- Animated GIFs in 100% of emails — most brands BadRep tracks send zero (catalog median: 0%).
- Promotional is the dominant program — 36% of all sends (4 of 11 emails).
- Hook of choice: "Problem" — opens 64% of sends.
- Subject lines average 64 characters, long — gets truncated in mobile previews.
- Latest send tracked: today — The Intercept is currently active.
How The Intercept stacks up in Creator Economy & Media.
Against the Creator Economy & Media field, The Intercept runs a more broadcast style than peers (0% personalized vs 46%), and writes far shorter emails than the norm (467 words vs 642).
| Metric | The Intercept | Creator Economy & Media median | Read |
|---|---|---|---|
| Emoji in subject | 0% | 14% | 0% of niche |
| Personalization | 0% | 46% | 0% of niche |
| Median subject length | 63 chars | 41 chars | 54% longer |
| Median body length | 467 words | 642 words | 27% shorter |
Benchmarks computed from 1,747 emails across 141 Creator Economy & Media brands in the BadRep vault.
What The Intercept does on repeat.
Most-used email types
- 01Promotional36%
- 02Newsletter27%
- 03Enrollment / Deadline27%
- 04Win-back9%
Most-used hook types
- 01Problem64%
- 02Bold Claim27%
- 03Question9%
The last 6 months of The Intercept.
Latest send tracked: today. Peak month was Aug 26 with 10 emails.
The Intercept email FAQ.
What email platform (ESP) does The Intercept use?
How often does The Intercept send marketing emails?
What types of emails does The Intercept send?
What hook types does The Intercept use to open emails?
How long are The Intercept's subject lines?
What offers does The Intercept run in email?
What category is The Intercept in?
Where do these The Intercept email examples come from?
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