How The Ontraport team writes email.
4 emails classified across 1 months, all sent through Unknown. Tracked since Aug 2026. Every hook, framework, offer type and CTA — on the record.
The Ontraport team is one of 950 brands tracked in the BadRep vault, classified under SaaS & B2B. We've indexed 4 emails from The Ontraport team since August 2026, sent at a cadence of roughly 4/month through Unknown. Their program leans on Event / Webinar sends with Curiosity hooks; below is everything BadRep has noticed about how they actually write to their list.
- Steady cadence at 4 emails/month over 1 tracked months.
- Personalizes 3.8× more than the median brand (50% vs 13% — merge tags, dynamic blocks, you-the-subscriber language).
- Event / Webinar is the dominant program — 50% of all sends (2 of 4 emails).
- Hook of choice: "Curiosity" — opens 50% of sends.
- Subject lines average 42 characters, in the sweet spot for mobile preview (~30–50 chars).
- Leans on emoji in subject lines — 25% include one, vs catalog median of 8%.
- Promotionally heavy: 75% of emails carry an offer, with "Free Trial" the most common format.
- Latest send tracked: 2 days ago — The Ontraport team is currently active.
How The Ontraport team stacks up in SaaS & B2B.
The Ontraport team's email tactics track close to the SaaS & B2B median across the metrics BadRep measures.
| Metric | The Ontraport team | SaaS & B2B median | Read |
|---|---|---|---|
| Emoji in subject | 25% | 16% | 1.6× niche |
| Personalization | 50% | 50% | ≈ niche |
| Median subject length | 44 chars | 39 chars | 13% longer |
| Median body length | 292 words | 240 words | 22% longer |
Benchmarks computed from 446 emails across 117 SaaS & B2B brands in the BadRep vault.
What The Ontraport team does on repeat.
Most-used email types
- 01Event / Webinar50%
- 02Free Trial25%
- 03Newsletter25%
Most-used hook types
- 01Curiosity50%
- 02Question25%
- 03Problem25%
The last 6 months of The Ontraport team.
Latest send tracked: 2 days ago. Peak month was Aug 26 with 4 emails.
The Ontraport team email FAQ.
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What types of emails does The Ontraport team send?
What hook types does The Ontraport team use to open emails?
How long are The Ontraport team's subject lines?
Does The Ontraport team personalize its marketing emails?
What offers does The Ontraport team run in email?
What category is The Ontraport team in?
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