How The Ontraport team writes email.
3 emails classified across 1 months, all sent through Unknown. Tracked since Aug 2026. Every hook, framework, offer type and CTA — on the record.
The Ontraport team is one of 853 brands tracked in the BadRep vault, classified under SaaS & B2B. We've indexed 3 emails from The Ontraport team since August 2026, sent at a cadence of roughly 3/month through Unknown. Their program leans on Event / Webinar sends with Curiosity hooks; below is everything BadRep has noticed about how they actually write to their list.
- Steady cadence at 3 emails/month over 1 tracked months.
- Personalizes 3.9× more than the median brand (67% vs 17% — merge tags, dynamic blocks, you-the-subscriber language).
- Event / Webinar is the dominant program — 67% of all sends (2 of 3 emails).
- Hook of choice: "Curiosity" — opens 33% of sends.
- Subject lines average 43 characters, in the sweet spot for mobile preview (~30–50 chars).
- Leans on emoji in subject lines — 33% include one, vs catalog median of 9%.
- Promotionally heavy: 67% of emails carry an offer, with "Free Trial" the most common format.
- Latest send tracked: today — The Ontraport team is currently active.
How The Ontraport team stacks up in SaaS & B2B.
Against the SaaS & B2B field, The Ontraport team leans far harder on emoji subject lines than peers (33% vs a 16% norm), and writes longer-form emails than most peers (305 words vs 238).
| Metric | The Ontraport team | SaaS & B2B median | Read |
|---|---|---|---|
| Emoji in subject | 33% | 16% | 2.1× niche |
| Personalization | 67% | 53% | 1.3× niche |
| Median subject length | 52 chars | 39 chars | 33% longer |
| Median body length | 305 words | 238 words | 28% longer |
Benchmarks computed from 356 emails across 106 SaaS & B2B brands in the BadRep vault.
What The Ontraport team does on repeat.
Most-used email types
- 01Event / Webinar67%
- 02Free Trial33%
Most-used hook types
- 01Curiosity33%
- 02Question33%
- 03Problem33%
The last 6 months of The Ontraport team.
Latest send tracked: today. Peak month was Aug 26 with 3 emails.
The Ontraport team email FAQ.
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Does The Ontraport team personalize its marketing emails?
What offers does The Ontraport team run in email?
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