How Tim Ferriss writes email.
22 emails classified across 4 months, all sent through Kit (ConvertKit). Tracked since May 2026. Every hook, framework, offer type and CTA — on the record.
Tim Ferriss is one of 973 brands tracked in the BadRep vault, classified under Health & Fitness. We've indexed 22 emails from Tim Ferriss since May 2026, sent at a cadence of roughly 5.5/month through Kit (ConvertKit). Their program leans on Newsletter sends with Curiosity hooks; below is everything BadRep has noticed about how they actually write to their list.
- Steady cadence at 5.5 emails/month over 4 tracked months.
- Personalizes 7.7× more than the median brand (100% vs 13% — merge tags, dynamic blocks, you-the-subscriber language).
- Newsletter is the dominant program — 95% of all sends (21 of 22 emails).
- Hook of choice: "Curiosity" — opens 55% of sends.
- Subject lines average 100 characters, long — gets truncated in mobile previews.
- Latest send tracked: 3 days ago — Tim Ferriss is currently active.
How Tim Ferriss stacks up in Health & Fitness.
Against the Health & Fitness field, Tim Ferriss keeps subject lines plainer than the field (0% carry an emoji vs 24%), and personalizes more than the median (100% vs 25%).
| Metric | Tim Ferriss | Health & Fitness median | Read |
|---|---|---|---|
| Emoji in subject | 0% | 24% | 0% of niche |
| Personalization | 100% | 25% | 4.0× niche |
| Median subject length | 97 chars | 37 chars | 162% longer |
| Median body length | 1108 words | 325 words | 241% longer |
Benchmarks computed from 4,593 emails across 202 Health & Fitness brands in the BadRep vault.
What Tim Ferriss does on repeat.
Most-used email types
- 01Newsletter95%
- 02Welcome5%
Most-used hook types
- 01Curiosity55%
- 02Bold Claim18%
- 03Story9%
- 04Direct Offer9%
- 05Pattern Interrupt5%
The last 6 months of Tim Ferriss.
Latest send tracked: 3 days ago. Peak month was Jul 26 with 9 emails.
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