How Topicals writes email.
4 emails classified across 1 months, all sent through Klaviyo. Tracked since Jul 2026. Every hook, framework, offer type and CTA — on the record.
Topicals is one of 747 brands tracked in the BadRep vault, classified under Beauty & Style. We've indexed 4 emails from Topicals since July 2026, sent at a cadence of roughly 4/month through Klaviyo. Their program leans on Welcome sends with Direct Offer hooks; below is everything BadRep has noticed about how they actually write to their list.
● WHAT WE NOTICED
- Steady cadence at 4 emails/month over 1 tracked months.
- Personalizes 2.8× more than the median brand (50% vs 18% — merge tags, dynamic blocks, you-the-subscriber language).
- Welcome is the dominant program — 50% of all sends (2 of 4 emails).
- Hook of choice: "Direct Offer" — opens 75% of sends.
- Subject lines average 32 characters, in the sweet spot for mobile preview (~30–50 chars).
- Leans on emoji in subject lines — 50% include one, vs catalog median of 11%.
- Promotionally heavy: 75% of emails carry an offer, with "% Off" the most common format.
- Latest send tracked: yesterday — Topicals is currently active.
● THE PATTERNS
What Topicals does on repeat.
4
emails/mo
1 active months
50%
personalized
merge tags + dynamic content
50%
with emoji 📨
avg subject: 32 chars
0%
with animated GIFs
motion in the inbox
Most-used email types
- 01Welcome50%
- 02Promotional25%
- 03Product Launch25%
Most-used hook types
- 01Direct Offer75%
- 02Question25%
● SEND CADENCE
The last 6 months of Topicals.
Latest send tracked: yesterday. Peak month was Jul 26 with 4 emails.
● COMMONLY ASKED
Topicals email FAQ.
What email platform (ESP) does Topicals use?
Topicals sends through Klaviyo, based on 4 emails analyzed by BadRep. ESP signals come from sending infrastructure (return path, DKIM, List-Unsubscribe headers) — not self-reported.
How often does Topicals send marketing emails?
Topicals sends roughly 4 marketing emails per month, averaged across 1 months of tracked activity. Peak send month was July 2026 with 4 emails.
What types of emails does Topicals send?
Topicals's most-used email programs are Welcome (50%), Promotional (25%), Product Launch (25%). The full classification covers 3 distinct email types across BadRep's taxonomy.
What hook types does Topicals use to open emails?
Top three hook types in Topicals's subject-line + opener combinations: Direct Offer (75%), Question (25%). BadRep classifies every email's opening hook to make stylistic patterns searchable.
How long are Topicals's subject lines?
Average subject-line length for Topicals is 32 characters across 4 emails. 50% include at least one emoji.
Does Topicals personalize its marketing emails?
50% of Topicals's emails show personalization signals — merge tags, dynamic content blocks, or first-person framing tied to subscriber attributes.
What offers does Topicals run in email?
75% of Topicals's tracked emails carry a promotional offer. The most-used offer format is "% Off".
What category is Topicals in?
BadRep classifies Topicals under Beauty & Style. Niche tagging reflects the audience signal in the emails themselves, not the brand's own positioning copy.
Where do these Topicals email examples come from?
Every email in this analysis was received, classified, and indexed by BadRep — a searchable email-intelligence vault. Subscribers can view full screenshots, raw HTML, and 20+ filter dimensions per email.
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