How Yoga Farm Ithaca writes email.
69 emails classified across 6 months, all sent through Mailchimp. Tracked since Feb 2026. Every hook, framework, offer type and CTA — on the record.
Yoga Farm Ithaca is one of 973 brands tracked in the BadRep vault, classified under Health & Fitness. We've indexed 69 emails from Yoga Farm Ithaca since February 2026, sent at a cadence of roughly 11.5/month through Mailchimp. Their program leans on Promotional sends with Direct Offer hooks; below is everything BadRep has noticed about how they actually write to their list.
- Sends 2.1× more often than the median brand BadRep tracks (11.5 vs 5.5 emails/month).
- Personalizes 6.9× more than the median brand (90% vs 13% — merge tags, dynamic blocks, you-the-subscriber language).
- Promotional is the dominant program — 33% of all sends (23 of 69 emails).
- Hook of choice: "Direct Offer" — opens 32% of sends.
- Subject lines average 33 characters, in the sweet spot for mobile preview (~30–50 chars).
How Yoga Farm Ithaca stacks up in Health & Fitness.
Against the Health & Fitness field, Yoga Farm Ithaca keeps subject lines plainer than the field (9% carry an emoji vs 24%), and personalizes more than the median (90% vs 25%).
| Metric | Yoga Farm Ithaca | Health & Fitness median | Read |
|---|---|---|---|
| Emoji in subject | 9% | 24% | 38% of niche |
| Personalization | 90% | 25% | 3.6× niche |
| Median subject length | 31 chars | 37 chars | 16% shorter |
| Median body length | 257 words | 325 words | 21% shorter |
Benchmarks computed from 4,593 emails across 202 Health & Fitness brands in the BadRep vault.
What Yoga Farm Ithaca does on repeat.
Most-used email types
- 01Promotional33%
- 02Newsletter23%
- 03Event / Webinar16%
- 04Product Launch10%
- 05Enrollment / Deadline9%
Most-used hook types
- 01Direct Offer32%
- 02Bold Claim25%
- 03Story20%
- 04Question12%
- 05Problem7%
The last 6 months of Yoga Farm Ithaca.
Latest send tracked: 19 days ago. Peak month was Jul 26 with 16 emails.
68 more emails inside. All searchable.
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Yoga Farm Ithaca email FAQ.
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